4 TIPS TO GROW ON INSTAGRAM

As you may already know, succeed on Instagram is becoming more and more difficult. But from Geotelecom, we are going to give you some of our team's bunnies Community Manager for you to start growing on Instagram.

So start taking notes because... Let's get started!

When is the best time to post on Instagram?

You've probably asked yourself this question, and if you haven't done it yet, what are you waiting for? It is a very important factor when it comes to increasing your engagement and the reach of your publications.

In our experience, the ideal is to post at least once a day, if you want to get regular followers, of course. In this way your personal brand will be more consistent and you will expand your reachi.e., the more likes you receive on your photos, the more likely it is that they will reach more people.

Regarding the day of publication there is none that stands out, we must be aware that we are connected seven days a week. But it is up to you to find out if there is a special day when your followers are more connected than usual.

What is important is the time. Here everything will depend on the location of your followers and their habits. For example, if you have followers from other countries where the time zone is different, you will have to find out what time of day is best for your posts to be seen as early as possible.

We also recommend you to link your account with the other social profiles you have, except with Facebook, we have found that when you post on Facebook from Instagram the reach goes down. So the best thing to do is to post the photo directly to Facebook.

Is it important to use hashtags and interact with the Instagram community?

use hashtags to grow on instagram

Although it may not seem so and at first glance it may seem "heavy", they are very necessary to achieve engagementDid you know that you can get more likes to use hashtags? There are brands that monitor certain hashtags, so its use can increase traffic to your account.

Now, more than ever, the hashtags have gained importance. Since this year Instagram allows you to follow them, this way it will be easier for your posts to automatically appear on the profiles of people who follow these hashtags. So... your chances of getting more interactions on your posts and getting followers, will increase!

In terms of the number of hashtags that you should use, we believe the right amount is between 5 and 11. In them you should put as many hashtags as you want. related to the photo you post as well as to your profile. You can do a 50-50.

Here are some of them tips for your hashtags:

  • Search hashtags that already existIf you do, it will be easier for you to appear in a topic that people are already talking about. Making them up is fine, yes, but this way no one will find you. So don't abuse your imagination.
  • Make them short and clearIn one word, define the subject you want to be related to.
  • Are you at an event or have you bought something from a particular brand? Then take a photo and post it, of course, using hashtags that mention the event or the brand, you will achieve greater visibility.
  • Be a little original, don't always put the same ones, change them in each publication.
  • And last but not least, no use the typical hashtags of #likeforlike, #follow4follow... Please!

One of the tools we use at Geotelecom to analyze hashtags is Tagsleuth (https://www.tagsleuth.com/). We hope you find it useful.

And to the question... Is it important to interact with the Instagram community? The answer is yes!

Don't just watch on Instagram and wait to be followed (unless you're Chiara Ferragni, for example), or your followers will start to doubt your existence. Take the first step too!

Follow other accounts (that really interest you, not just follow for the sake of following), comment on other people's posts, respond to comments, it is important to create a feedback with your community.

Public or private profile? How to make a good biography?

If you want to get more followers, you have to make your profile public. This way you will let other users see the content you post and, if they like it, you will have more chances of them following you. Personally, I don't follow anyone with a private profile if I don't know them.

For the configuration of your profile we suggest the following:

  1. Change your profile to commercial. You can do it in the Instagram App at configuration -> switch to trading account. This way, other users will be able to know what your profile consists of.

          In addition, this option gives you the possibility to:

  • Obtain statisticsYou will obtain information about your followers and you will be able to check the performance of your publications.
  • Create promotionscreating promotions is a good strategy to reach more people on Instagram.
  • Add contact buttonThis way you will make it easy if someone wants to contact you, whether you want them to send you an email or call you directly on your phone.

          You have to know that all these possibilities are not available on the private Instagram profile.

  1. Use emojis descriptive in your biography, you will make it stand out more, y hashtags that represent your profile. For example, if you want to focus your profile on travel, you can use one like #traveller, #adventure, look for the one that most identifies you.
  2. Add other profiles you have, as long as they are related to the focus you want to give to your account.
  3. Go to calls to action to get more traffic to your website, videos or any link you are interested in directing that traffic to.
  4. It also uses highlightsand if the design of the covers is personalized, so much the better!

We leave you here a example:

What should I not do on Instagram?

If what you want is to have a good presence on Instagram, here's what not to do:

  • Upload only one photo per dayChoose the photo in which you look your best and upload it! But don't upload six at once, save them for other days.
  • Do not abuse the Boomerangcan be boring. We know that the postureo cool, but it can get tiring.
  • Buying followers is something that does not workIn addition to not providing you with any value (because they will not interact with your posts), Instagram will penalize it by reducing the visibility of your account or even closing it.
  • The following and unfollowing of someone is no longer in vogue, follow those who really interest you and it will be easier to build a bond with them.
start growing on instagram

Start putting all this into practice and you will start to see good results on your Instagram account.. From Geotelecom, we tell you that you are ready to start becoming a instagramer!

But this is just the beginning... If you want more tips or if you want us to go deeper into the subject with the use of tools, you can leave us your comment and we will be happy to help you. Do not hesitate to contact our team! 

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