If you have noticed that your newsletters are not arriving in the inbox of your customers, it is important that you take steps to improve the deliverability of your emails.
Improving the delivery of your newsletters is essential to ensure that your messages reach your subscribers.
In this post, Geotelecom wants to give you 7 key tips to create better newsletters and you will see how the effectiveness of your email campaigns improves significantly.
How to create better newsletters?
Newsletters are a powerful tool to keep your audience informed and engaged. However, to be effective, they need to be well designed and filled with valuable content.
1. Do not send messages to unsubscribed customers.
One of the most common mistakes that can lead your emails to the spam folder is sending messages to people who have not requested to receive your newsletters.
Make sure that all your subscribers have agreed to receive your mailings. This not only complies with data protection laws, but also improves the reputation of your domain and IP.
2. Interesting content for your customers
Content is king. Send information that is relevant and valuable for your subscribers. Know your audience and provide content that interests and benefits them. Emails that offer value are less likely to be marked as spam.
3. Keep your subscriber list up to date.
Regularly clean up your subscriber list in order to delete inactive or incorrect e-mail addresses. High bounce rates can negatively affect your shipping reputation and increase the likelihood that you will your emails end up in the spam folder.
4. Do not send content that could be mistaken for spam.
Avoid excessive use of words and phrases that are typically associated with spamsuch as "free", "exclusive offer" or "click here". Also, moderate the use of exclamation points, capital letters and symbols in your subject lines and message body.
5. Be careful with the frequency of shipments
Find a balance in the frequency with which you send your newsletters. Sending emails too often can annoy your subscribers, while sending too often can annoy your sending them infrequently may cause them to forget about you. Test different frequencies and find the one that works best for your audience.
6. Ask your subscribers to add your sender to their safe senders list.
Ask your subscribers to add your email address to their whitelist.
This significantly reduces the chances of your emails ending up in the spam folder. You can include this application in your welcome email or in the signature of your newsletters.
7. Use a reliable email marketing platform
Finally, use a email marketing platform with a good reputation and that offers tools to improve the deliverability of your emails. These platforms usually have strict anti-spam policies and provide resources and support for ensure that your emails arrive in the inbox of your subscribers.
Implement these tips and watch your newsletter delivery rate improve! Maintain effective and constant communication with your subscribers and enjoy the benefits of a successful email marketing campaign.
Want to get great results for your business? At Geotelecom we can help you. Just contact us and share your case to receive a personalized assessment.
