Basic HTML to improve SEO

Today, most of the world often surfs the Internet, but many people don't really know how web pages work. One of the main bases of web pages is HTML. This is a markup language used to translate the information we want to display on the web and, together with other tools such as JavaScript and CSS, set the standard for building web pages.

It is well known that the good use of HTML tags in web pages is crucial for organic positioning. This is because the search engines such as Google use the W3C as a further factor in its positioning algorithm But what is W3C?

What is W3C?

The W3C, or World Wide Web Consortium, is an international consortium that has issued a set of guidelines for the standards for how HTML tags should be structured and appended of a website. Failure to comply with these standards hinders the task of crawling and readability of the page and therefore its indexing. 

Most websites do not fully comply with this consortium, including not only small websites, but also very large websites such as Amazon or even Google itself. That is why on this occasion we wanted to talk about which ones are the most common problems when structuring the HTML of your website and that can affect SEO.

Headings

One of the most important tags in a web site are the headers, or "headers. This label is used for give a title or subtitle to a section and explain what it will contain. In addition, not only does it serve to make it easier for users to read, it is also used by Google to know what is the content of the page and be able to categorize it better.

This label must follow a system of "matryoshkas" that is to say, they must follow a rank order. We can use up to 6 types of headers, using the tag <h> accompanied by a number, from 1 to 6. Each one of them has a size, being <h1> the largest and <h6> the smallest. 

One of the most frequent errors when using these tags is that they do not structure them correctly. If you want to add a smaller header to your <h1>you cannot directly use a <h4>but you have to use a <h2>. That is, they must follow the order of sizes.

headers

To show this more visually, the image above shows a correct use of structuring this tag.

Alternative texts

This is one of the most common errors in web pages that comes at the time of include imagesand it is specifically the alternative texts. Within the image tags there is an attribute named "alt" which serves to give a brief description of what the image contains <img src="url" alt="Image description">.

The most direct purpose is for bots to know what is inside the image and can categorize it more easily, thus making it easier to achieve a correct indexing and therefore a better positioning. 

The other purpose has to do with the accessibility for people with reduced visual capabilities. There are a number of very useful applications for these people that read aloud the content of a website as they navigate through it, and when they reach an image they read this alternative description.

Meta tags

First of all, what are metatags? They are tags that are used to provide information to the search engines about the content or how to interact with a URL, and the content of these is not displayed to the user. These tags should go inside the HTML header (), along with scripts and CSS formatting files.

There are several different metatags but in this post we are going to focus on 3 of them: titles, metadescriptions and robots.

Titles

Of the metatags, perhaps this one is the most important and basic. With this tag,, you tell crawlers what content they will find within the URL. Each title within the site must be unique and descriptive, and must always be 65 characters or less.</p><p>In addition to providing information to the search engines, it is also the title that <strong>is displayed in the search results</strong> o SERPs.</p><figure class="wp-block-image size-full"><img decoding="async" width="1024" height="213" src="https://ant-es.desarrollo-geotelecom.net/wp-content/uploads/2023/05/title-1024x213-1.webp" alt="title 1024x213 1" class="wp-image-228707" srcset="https://www.geotelecom.es/wp-content/uploads/2023/05/title-1024x213-1.webp 1024w, https://www.geotelecom.es/wp-content/uploads/2023/05/title-1024x213-1-300x62.webp 300w, https://www.geotelecom.es/wp-content/uploads/2023/05/title-1024x213-1-768x160.webp 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><p>A <strong>important SEO advice</strong> is that the title should not be the same as the h1 of the page, but both have to show similar information, so that there is consistency. In addition, it has to attack the main keyword for which we want to position the page.</p><h3 class="wp-block-heading"><span class="ez-toc-section" id="Description"></span>Description<span class="ez-toc-section-end"></span></h3><p>The <em>Metadescription</em>, complements the previous tag, because if one serves to condense in a title what you are going to find inside the URL, this one displays a <strong>brief description of the contents</strong>. </p><p>Like the title, the description is also displayed in the search results.</p><figure class="wp-block-image size-full"><img decoding="async" width="1024" height="209" src="https://ant-es.desarrollo-geotelecom.net/wp-content/uploads/2023/05/metadescription-1024x209-1.webp" alt="metadescription 1024x209 1" class="wp-image-228711" srcset="https://www.geotelecom.es/wp-content/uploads/2023/05/metadescription-1024x209-1.webp 1024w, https://www.geotelecom.es/wp-content/uploads/2023/05/metadescription-1024x209-1-300x61.webp 300w, https://www.geotelecom.es/wp-content/uploads/2023/05/metadescription-1024x209-1-768x157.webp 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><p>A good description is about 155 characters long, it explains the contents in a condensed and brief way, without overusing keywords and, of course, it must be <strong>original and unique</strong>. </p><p>This tag is very useful not only to summarize what is inside the page, but also to highlight the advantages of our service compared to the competition in the case of a <strong>online business</strong> and attract more potential users.</p><h3 class="wp-block-heading"><span class="ez-toc-section" id="Robots"></span>Robots<span class="ez-toc-section-end"></span></h3><p>This meta tag serves to tell crawling bots, such as Google's own, <strong>how you need to interact with each URL</strong>. This tag must follow a syntax like this: .</p><p>In the attribute <em>"name" </em>we must specify that it is robots. And in the attribute <em>"content"</em> we must specify how we want the <strong>tracking bot</strong> search engine, such as Google or Bing, proceed to the page. </p><p>In the attribute "<em>content" </em>we can specify several actions, but the most important are:</p><ul><li><strong>Index:</strong> we want this URL to be indexed in the <a href="https://www.geotelecom.es/en/diccionario-marketing-digital/motores-de-busqueda/" target="_blank" rel="noreferrer noopener">search engines</a>.</li><li><strong>Noindex:</strong> we do not want the URL to be indexed.</li><li><strong>Follow:</strong> we indicate to crawlers that they can follow links from that URL.</li><li><strong>Nofollow:</strong>crawlers that will not follow any links within that URL.</li><li><strong>None:</strong> we indicate that we want neither the URL to be indexed nor the links within it to be followed.</li></ul><p><strong>There are more attributes</strong> that we can use with the robots meta tag, but these are the most important ones.</p><p>¿Y <strong>why do we want to prevent the crawler from indexing one of my URLs?</strong>? It may sound counterproductive, but there are pages that are not worth it for the <a href="https://www.geotelecom.es/en/diccionario-marketing-digital/motores-de-busqueda/" target="_blank" rel="noreferrer noopener">search engines</a> have in their indexes, such as the cart page or the login page, as well as avoiding duplicate content problems if we have two pages with very similar content.</p><p>The priority objective is to ensure that the tracking bot <strong>browse only the pages of interest</strong> completely and <strong>show the user the ones we want</strong> or are going to be relevant.</p><figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1024" height="512" src="https://ant-es.desarrollo-geotelecom.net/wp-content/uploads/2023/05/bot-rastreo-robots-html-1024x512-1.webp" alt="bot crawling robots html 1024x512 1" class="wp-image-228705" srcset="https://www.geotelecom.es/wp-content/uploads/2023/05/bot-rastreo-robots-html-1024x512-1.webp 1024w, https://www.geotelecom.es/wp-content/uploads/2023/05/bot-rastreo-robots-html-1024x512-1-300x150.webp 300w, https://www.geotelecom.es/wp-content/uploads/2023/05/bot-rastreo-robots-html-1024x512-1-768x384.webp 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><h2 class="wp-block-heading"><span class="ez-toc-section" id="El_valor_del_HTML_para_el_SEO"></span>The value of HTML for SEO<span class="ez-toc-section-end"></span></h2><p>Before finishing, we want to clarify that it does not mean that just because you do not meet these standards your website will fail (in the end even Google's own website has these problems). But of course the fact of complying with them brings with it <strong>important benefits for organic positioning</strong> and therefore we recommend that you work on this section of your website. </p><p>In order to solve these problems we do not need to go through the entire code of the web, since it would take us many hours. There are different <strong>modules or </strong><a href="https://www.geotelecom.es/en/plugins-wordpress-indispensable/"><strong>plugins</strong></a> that we can use in our CMS to help us solve these problems.</p><p>The moral or thought to extract, is that it is <strong>it is very important that we take care of our web pages internally.</strong>. Because, although it may not seem so, it can affect the positioning of this, and therefore the number of users who enter. </p><p>The tags we have shown are the most basic ones that should be well optimized, but they are not the only ones. There are many more tags that are misused <strong>may affect other aspects</strong>as for example to the <a href="https://www.geotelecom.es/en/label-hreflang-internationalization/">internationalization of a website</a> This can be due to the way the crawler bot can examine and load your website.</p><p>That is why, in the face of these ordeals and many more, <strong>we have a specialized team</strong> in finding these problems, fixing them and optimizing your website for better results. Improve your <a href="https://www.geotelecom.es/en/agency-seo/">web positioning</a>your <a href="https://www.geotelecom.es/en/google-ads-consulting/">search engine advertising</a>your appearance in <a href="https://www.geotelecom.es/en/comunity-manager/">social networks</a> and many more aspects of your business by improving your website with Geotelecom.</p><div class="rmp-widgets-container rmp-wp-plugin rmp-main-container js-rmp-widgets-container js-rmp-widgets-container--228700" data-post-id="228700"><div class="rmp-rating-widget js-rmp-rating-widget"><p class="rmp-heading rmp-heading--title"> How useful did you find this content?</p><p class="rmp-heading rmp-heading--subtitle"> Click on a star to rate!</p><div class="rmp-rating-widget__icons"><ul class="rmp-rating-widget__icons-list js-rmp-rating-icons-list"><li class="rmp-rating-widget__icons-list__icon js-rmp-rating-item" data-descriptive-rating="Nada útil" data-value="1"> <i class="js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star"></i></li><li class="rmp-rating-widget__icons-list__icon js-rmp-rating-item" data-descriptive-rating="Algo útil" data-value="2"> <i class="js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star"></i></li><li class="rmp-rating-widget__icons-list__icon js-rmp-rating-item" data-descriptive-rating="Útil" data-value="3"> <i class="js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star"></i></li><li class="rmp-rating-widget__icons-list__icon js-rmp-rating-item" data-descriptive-rating="Bastante útil" data-value="4"> <i class="js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star"></i></li><li class="rmp-rating-widget__icons-list__icon js-rmp-rating-item" data-descriptive-rating="Muy útil" data-value="5"> <i class="js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star"></i></li></ul></div><p class="rmp-rating-widget__hover-text js-rmp-hover-text"></p> <button class="rmp-rating-widget__submit-btn rmp-btn js-submit-rating-btn"> Send the score </button><p class="rmp-rating-widget__results js-rmp-results rmp-rating-widget__results--hidden"> Average score <span class="rmp-rating-widget__results__rating js-rmp-avg-rating">0</span> / Counting of votes: <span class="rmp-rating-widget__results__votes js-rmp-vote-count">0</span></p><p class="rmp-rating-widget__not-rated js-rmp-not-rated"> So far, no votes. 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/></span></p></div></div><div class="form-row"><div class="column-full"><p><span class="wpcf7-form-control-wrap" data-name="acceptance-180"><span class="wpcf7-form-control wpcf7-acceptance"><span class="wpcf7-list-item"><label><input type="checkbox" name="acceptance-180" value="1" aria-invalid="false" /><span class="wpcf7-list-item-label">I have read and accept the <a href="https://www.geotelecom.es/en/privacy-policy/">privacy policy</a></span></label></span></span></span></p></div></div><div class="form-row"><div class="column-full"><p><input class="wpcf7-form-control wpcf7-submit has-spinner" type="submit" value="Send to" /></p></div></div></div><div class="wpcf7-response-output" aria-hidden="true"></div><p style="display: none !important"><span class="wpcf7-form-control-wrap referer-page"><input type="hidden" name="referer-page" value="http://Direct%20Visit" data-value="http://Direct%20Visit" class="wpcf7-form-control wpcf7-text referer-page" aria-invalid="false"></span></p><input type="hidden" name="trp-form-language" value="en"/></form></div></div></div></div></div></div></div></section></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11a1a6de elementor-hidden-tablet elementor-hidden-mobile" data-id="11a1a6de" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-125794f sticky-column elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="125794f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4ba22b07 sticky-parent" data-id="4ba22b07" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2d65a563 elementor-widget elementor-widget-text-editor" data-id="2d65a563" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Categories</p></div></div><div class="elementor-element elementor-element-5c524b78 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="5c524b78" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/category/analitica-web/"><span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-square"></i> </span> <span class="elementor-icon-list-text">Web Analytics</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/category/marketing-online/"><span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-square"></i> </span> <span class="elementor-icon-list-text">Online Marketing</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/category/google-ads/"><span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-square"></i> </span> <span class="elementor-icon-list-text">Google Ads</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/category/seo/"><span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-square"></i> </span> <span class="elementor-icon-list-text">SEO</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/category/shopping/"><span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-square"></i> </span> <span class="elementor-icon-list-text">Shopping</span> </a></li><li 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class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/social-ads/"><span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-square"></i> </span> <span class="elementor-icon-list-text">Social Ads</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/marketing-automation/"><span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-square"></i> </span> <span class="elementor-icon-list-text">Marketing Automation</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/comunity-manager/"><span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-square"></i> </span> <span class="elementor-icon-list-text">Community Manager</span> </a></li></ul></div></div><div class="elementor-element elementor-element-6d7a975 elementor-widget elementor-widget-text-editor" data-id="6d7a975" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Latest posts</p></div></div><div class="elementor-element elementor-element-fb8ba2b wpr-grid-slider-columns-1 wpr-grid-slider-columns--tablet2 wpr-grid-slider-columns--mobile1 wpr-grid-slider-dots-horizontal wpr-item-styles-inner elementor-widget elementor-widget-wpr-grid" data-id="fb8ba2b" data-element_type="widget" data-settings="{"layout_slider_amount":"1","_animation":"none","layout_slider_amount_tablet":2,"layout_slider_amount_mobile":1,"layout_slides_to_scroll":1,"layout_slider_loop":"yes"}" data-widget_type="wpr-grid.default"><div class="elementor-widget-container"><section class="wpr-grid elementor-clearfix" dir="ltr" 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class="elementor-element elementor-element-4864b7f elementor-widget elementor-widget-heading" data-id="4864b7f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default"><a href="https://www.geotelecom.es/en/agency-seo/">SEO</a></p></div></div><div class="elementor-element elementor-element-0a281ed elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="0a281ed" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/seo-audits/"><span class="elementor-icon-list-text">SEO Audits</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/seo-consulting/"><span class="elementor-icon-list-text">SEO Consulting</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/internationalization-seo/"><span class="elementor-icon-list-text">Internationalization SEO</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/seo-local/"><span class="elementor-icon-list-text">Local SEO</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/content-writing/"><span class="elementor-icon-list-text">Content writing</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/migration-seo/"><span class="elementor-icon-list-text">Migrations</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/linkbuilding/"><span class="elementor-icon-list-text">Linkbuilding</span> </a></li></ul></div></div></div></div><div class="elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-ce93e31" data-id="ce93e31" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bc9a8cf elementor-widget elementor-widget-heading" data-id="bc9a8cf" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default"><a href="https://www.geotelecom.es/en/google-shopping-consulting/">SEM</a></p></div></div><div class="elementor-element elementor-element-b2018f8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="b2018f8" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/google-shopping-consulting/"><span class="elementor-icon-list-text">Google Shopping Consulting</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/shopping-campaign-management/"><span class="elementor-icon-list-text">Shopping Campaign Management</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/google-ads-consulting/"><span class="elementor-icon-list-text">Google Ads Consulting </span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/search-network/"><span class="elementor-icon-list-text">Search network</span> </a></li></ul></div></div></div></div><div class="elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-dc78bba" data-id="dc78bba" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a4bf58d elementor-widget elementor-widget-heading" data-id="a4bf58d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default"><a href="https://www.geotelecom.es/en/social-ads/">Social Ads</a></p></div></div><div class="elementor-element elementor-element-abed08d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="abed08d" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/social-ads/"><span class="elementor-icon-list-text">Instagram and Facebook Ads</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/youtube/"><span class="elementor-icon-list-text">Yotube Ads</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/amazon-ads/"><span class="elementor-icon-list-text">Amazon Ads</span> </a></li></ul></div></div></div></div><div class="elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-65c46be" data-id="65c46be" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a33e98d elementor-widget elementor-widget-heading" data-id="a33e98d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default"><a href="https://www.geotelecom.es/en/business-intelligence/">Business Intelligence</a></p></div></div><div class="elementor-element elementor-element-fb98027 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="fb98027" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/price-tracker/"><span class="elementor-icon-list-text">Price Tracker</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/editor-of-feeds/"><span class="elementor-icon-list-text">Feed Editor</span> </a></li><li class="elementor-icon-list-item"> <a href="https://www.geotelecom.es/en/internationalization/"><span class="elementor-icon-list-text">Internationalization</span> </a></li></ul></div></div></div></div><div class="elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-d2527b1" data-id="d2527b1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7473d2b elementor-widget elementor-widget-heading" data-id="7473d2b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default"><a href="https://www.geotelecom.es/en/marketing-automation/">Marketing Automation</a></p></div></div></div></div><div class="elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-dde21af" data-id="dde21af" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9805ac6 elementor-widget elementor-widget-heading" data-id="9805ac6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default"><a href="https://www.geotelecom.es/en/comunity-manager/">Community Manager</a></p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3dd2a0d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="3dd2a0d" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-narrow"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cade907" data-id="cade907" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3b24b39 elementor-view-stacked elementor-fixed boton_whatsapp elementor-shape-circle elementor-widget elementor-widget-icon" data-id="3b24b39" data-element_type="widget" data-settings="{"_position":"fixed"}" data-widget_type="icon.default"><div class="elementor-widget-container"><div class="elementor-icon-wrapper"> <a class="elementor-icon elementor-animation-pulse" href="https://api.whatsapp.com/send?phone=688813277" target="_blank" rel="nofollow"> <i aria-hidden="true" class="fab fa-whatsapp"></i> </a></div></div></div><div class="elementor-element elementor-element-1f9b1bd elementor-icon-list--layout-inline elementor-align-right elementor-mobile-align-left elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="1f9b1bd" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items elementor-inline-items"><li class="elementor-icon-list-item elementor-inline-item"> <a href="https://www.geotelecom.es/en/digital-marketing-dictionary/"><span class="elementor-icon-list-text">Digital Marketing Dictionary</span> </a></li><li class="elementor-icon-list-item elementor-inline-item"> <a href="https://www.geotelecom.es/en/success-cases/"><span class="elementor-icon-list-text">Success stories</span> </a></li><li class="elementor-icon-list-item elementor-inline-item"> <a href="https://www.geotelecom.es/en/blog/"><span class="elementor-icon-list-text">Blog</span> </a></li><li class="elementor-icon-list-item elementor-inline-item"> <a href="https://www.geotelecom.es/en/about-us/"><span class="elementor-icon-list-text">Team</span> </a></li><li class="elementor-icon-list-item elementor-inline-item"> <a href="https://www.geotelecom.es/en/work-with-us/"><span class="elementor-icon-list-text">Work with us</span> </a></li></ul></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ea8657a" data-id="ea8657a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8377409 elementor-shape-circle e-grid-align-right e-grid-align-mobile-center elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="8377409" data-element_type="widget" data-widget_type="social-icons.default"><div class="elementor-widget-container"><div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-2b5abeb" href="https://es-es.facebook.com/GeotelecomSEM/" target="_blank"> <span class="elementor-screen-only">Facebook-f</span> <i class="fab fa-facebook-f"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-3e7396e" href="https://twitter.com/Geotelecom" target="_blank"> <span class="elementor-screen-only">Twitter</span> <i class="fab fa-twitter"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-1b6c681" href="https://www.instagram.com/geotelecom.es/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-cb00bdf" href="https://www.linkedin.com/company/geotelecom/?originalSubdomain=es" target="_blank"> <span class="elementor-screen-only">Linkedin</span> <i class="fab fa-linkedin"></i> </a> </span></div></div></div><div class="elementor-element elementor-element-8a8cc6a elementor-fixed wpr-stt-btn-align-fixed wpr-stt-btn-align-fixed-right elementor-widget elementor-widget-wpr-back-to-top" data-id="8a8cc6a" data-element_type="widget" data-settings="{"_position":"fixed"}" data-widget_type="wpr-back-to-top.default"><div class="elementor-widget-container"><div class="wpr-stt-wrapper"><div class='wpr-stt-btn' data-settings='{"animation":"none","animationOffset":0,"animationDuration":1,"fixed":"fixed","scrolAnim":1}'><span class="wpr-stt-icon"><i class="fas fa-chevron-up"></i></span></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-05c5541 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="05c5541" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af65ada" data-id="af65ada" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b804c62 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="b804c62" data-element_type="widget" data-widget_type="divider.default"><div class="elementor-widget-container"><div class="elementor-divider"> <span class="elementor-divider-separator"> </span></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-10d0964 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="10d0964" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b200721" data-id="b200721" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dffb64f elementor-widget elementor-widget-image" data-id="dffb64f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="200" height="170" src="https://www.geotelecom.es/wp-content/webp-express/webp-images/uploads/2023/05/logo-union-europea_pequeno2.png.webp" class="attachment-1536x1536 size-1536x1536 wp-image-228204" alt="european union logo small2.png" /></div></div></div></div><div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d19faf7" data-id="d19faf7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-70f106f elementor-widget elementor-widget-image" data-id="70f106f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="800" height="180" src="https://www.geotelecom.es/wp-content/webp-express/webp-images/uploads/2023/05/texto_unioneuropea_espanol-1024x231.png.webp" class="attachment-large size-large wp-image-228206" alt="text unioneuropea english.png" srcset="https://www.geotelecom.es/wp-content/webp-express/webp-images/uploads/2023/05/texto_unioneuropea_espanol-1024x231.png.webp 1024w, https://www.geotelecom.es/wp-content/webp-express/webp-images/uploads/2023/05/texto_unioneuropea_espanol-300x68.png.webp 300w, https://www.geotelecom.es/wp-content/webp-express/webp-images/uploads/2023/05/texto_unioneuropea_espanol-768x174.png.webp 768w, https://www.geotelecom.es/wp-content/webp-express/webp-images/uploads/2023/05/texto_unioneuropea_espanol.png.webp 1456w" sizes="(max-width: 800px) 100vw, 800px" /></div></div></div></div><div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1ca1977" data-id="1ca1977" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e0951b1 elementor-widget elementor-widget-image" data-id="e0951b1" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img width="800" height="98" src="https://www.geotelecom.es/wp-content/webp-express/webp-images/uploads/2023/05/texto_innovation_espanol-1024x126.png.webp" class="attachment-large size-large wp-image-228208" alt="texto innovation english.png" srcset="https://www.geotelecom.es/wp-content/webp-express/webp-images/uploads/2023/05/texto_innovation_espanol-1024x126.png.webp 1024w, https://www.geotelecom.es/wp-content/webp-express/webp-images/uploads/2023/05/texto_innovation_espanol-300x37.png.webp 300w, https://www.geotelecom.es/wp-content/webp-express/webp-images/uploads/2023/05/texto_innovation_espanol-768x95.png.webp 768w, https://www.geotelecom.es/wp-content/webp-express/webp-images/uploads/2023/05/texto_innovation_espanol-1536x189.png.webp 1536w, https://www.geotelecom.es/wp-content/webp-express/webp-images/uploads/2023/05/texto_innovation_espanol-2048x253.png.webp 2048w" sizes="(max-width: 800px) 100vw, 800px" /></div></div></div></div></div></section><section class="elementor-section elementor-top-section 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"@type": "ListItem", "position": 3, "item": { "@id": "https:\/\/www.geotelecom.es\/en\/basic-html-to-improve-seo\/", "name": "Basic HTML to improve SEO - Blog Geotelecom" } } ] }, { "@context": "https:\/\/schema.org\/", "@type": "BlogPosting", "@id": "https:\/\/www.geotelecom.es\/en\/basic-html-to-improve-seo\/#BlogPosting", "inLanguage": "es", "mainEntityOfPage": "https:\/\/www.geotelecom.es\/html-basico-para-mejorar-el-seo\/", "headline": "HTML b\u00e1sico para mejorar el SEO", "description": "Today, most of the world often surfs the Internet, but many people don't really know how web pages work. One of the main bases of web pages is HTML. This is a markup language that is used to translate the information we want to display on the web and,", "articleBody": "A d\u00eda de hoy, la mayor\u00eda del mundo navegamos a menudo por internet, pero muchas personas no saben realmente c\u00f3mo funcionan las p\u00e1ginas web. Una de las bases principales de las p\u00e1ginas web es el HTML. Este es un lenguaje de marcas que sirve para plasmar en la web la informaci\u00f3n que queremos mostrar y, junto a otras herramientas como JavaScript y CSS, marcan el est\u00e1ndar de construcci\u00f3n de las p\u00e1ginas web. Es conocido por todos que el buen uso de las etiquetas HTML en las p\u00e1ginas web es crucial para el posicionamiento org\u00e1nico. Esto es debido a que los\u00a0motores de b\u00fasqueda\u00a0como Google usan el W3C como\u00a0un factor m\u00e1s en su\u00a0algoritmo de posicionamiento\u00a0pero, \u00bfqu\u00e9 es el W3C? \u00bfQu\u00e9 es el W3C? El W3C o World Wide Web Consortium es un consorcio internacional que ha dictaminado unos\u00a0est\u00e1ndares de c\u00f3mo deben de estar estructuradas y a\u00f1adidas las etiquetas HTML\u00a0de una web. En caso de que no se cumplan estos est\u00e1ndares se dificulta la tarea de rastreo y legibilidad de la p\u00e1gina y por tanto, de su indexaci\u00f3n.\u00a0 La mayor\u00eda de p\u00e1ginas web no cumplen enteramente este consorcio, incluyendo no solo a p\u00e1ginas peque\u00f1as, sino tambi\u00e9n a p\u00e1ginas muy grandes como Amazon o incluso la propia Google. Es por esto que en esta ocasi\u00f3n hemos querido hablar de cu\u00e1les son\u00a0los problemas m\u00e1s comunes\u00a0a la hora de estructurar el HTML de tu web y que pueden afectar al SEO. Encabezados Una de las etiquetas m\u00e1s importantes en una web son los encabezados o\u00a0\u201cheaders\u201d.\u00a0Esta etiqueta sirve para\u00a0dar un t\u00edtulo o subt\u00edtulo a una secci\u00f3n\u00a0y explicar qu\u00e9 va a contener.\u00a0Adem\u00e1s, no solo sirve para facilitar a los usuarios la lectura, tambi\u00e9n lo utiliza Google para saber cu\u00e1l es\u00a0el contenido de la p\u00e1gina\u00a0y poder categorizarla mejor. Esta etiqueta debe seguir un sistema de\u00a0\u201cmatrioskas\u201d\u00a0es decir, que deben de seguir un\u00a0orden de jerarqu\u00eda. Podemos usar hasta 6 tipos de encabezados, usando la etiqueta acompa\u00f1ada de un n\u00famero, desde el 1 hasta el 6. Cada una de ellas tiene un tama\u00f1o, siendo el m\u00e1s grande y el m\u00e1s peque\u00f1o.\u00a0 Uno de los\u00a0errores m\u00e1s frecuentes\u00a0al usar estas etiquetas es que no las estructuran de forma correcta. Si quieres a\u00f1adir un encabezado m\u00e1s peque\u00f1o a tu , no puedes usar directamente un , sino que tienes que usar un . Es decir, deben seguir el orden de tama\u00f1os. Para mostrarlo de forma m\u00e1s visual, la anterior imagen muestra un uso correcto de estructuraci\u00f3n de esta etiqueta. Textos alternativos Este es uno de los errores m\u00e1s comunes en las p\u00e1ginas web que llega a la hora de\u00a0incluir im\u00e1genes, y es concretamente los textos alternativos. Dentro de las etiquetas de las im\u00e1genes existe un atributo llamado\u00a0\u201calt\u201d\u00a0que sirve para dar una breve descripci\u00f3n de lo que contiene dicha imagen . La finalidad m\u00e1s directa es que los bots\u00a0sepan qu\u00e9 hay dentro de la imagen\u00a0y puedan categorizarla m\u00e1s f\u00e1cilmente, consiguiendo por tanto que sea m\u00e1s f\u00e1cil lograr una indexaci\u00f3n correcta y por ende un mejor posicionamiento.\u00a0 La otra finalidad tiene que ver con la\u00a0accesibilidad para las personas\u00a0con capacidades visuales reducidas. Existen una serie de aplicaciones muy \u00fatiles para estas personas que leen en voz alta el contenido de una web a medida que navegan por ella, y cuando llegan a una imagen leen esta descripci\u00f3n alternativa. Metaetiquetas Antes de nada, \u00bfqu\u00e9 son las metaetiquetas? Son etiquetas que se usan para\u00a0dar informaci\u00f3n a los\u00a0motores de b\u00fasqueda\u00a0sobre el contenido o c\u00f3mo interactuar con una URL, y el contenido de \u00e9stas no se muestra al usuario. Estas etiquetas deben ir dentro de la cabecera del HTML (), junto a los scripts y archivos de formato CSS. Existen varias metaetiquetas distintas pero en este post vamos a centrarnos en 3 de ellas: titles, metadescriptions y robots. Titles De las metaetiquetas, quiz\u00e1 esta sea\u00a0la m\u00e1s importante y b\u00e1sica. Con esta etiqueta, , le dices a los rastreadores el contenido que van a encontrar dentro de la URL. Cada title dentro de la web debe de ser \u00fanico y descriptivo, y siempre debe de ser de 65 caracteres o menos. A parte de servir para dar informaci\u00f3n a los buscadores, tambi\u00e9n es el t\u00edtulo que\u00a0se muestra en los resultados de b\u00fasqueda\u00a0o SERPs. Un\u00a0consejo importante a nivel SEO\u00a0es que el title no debe ser igual que el h1 de la p\u00e1gina, pero ambos tienen que mostrar informaci\u00f3n parecida, para que haya consistencia. Adem\u00e1s ha de atacar la palabra clave principal a la que queremos posicionar dicha p\u00e1gina. Description La\u00a0Metadescription, ,\u00a0complementa a la anterior etiqueta, ya que si una sirve para condensar en un t\u00edtulo qu\u00e9 vas a encontrar dentro de la URL, esta muestra una\u00a0breve descripci\u00f3n de los contenidos.\u00a0 Al igual que el title, la description o descripci\u00f3n, tambi\u00e9n se muestra en los resultados de b\u00fasqueda. Una buena descripci\u00f3n tiene en torno a 155 caracteres, explica de forma condensada y breve los contenidos, sin abusar de palabras clave y, c\u00f3mo no, debe ser\u00a0original y \u00fanica.\u00a0 Esta etiqueta es muy \u00fatil no solo para resumir lo que hay dentro de la p\u00e1gina, sino que tambi\u00e9n podemos sacar a relucir las ventajas de nuestro servicio frente a la competencia en el caso de un\u00a0negocio online\u00a0y atraer a m\u00e1s posibles usuarios. Robots Esta metaetiqueta sirve para decirles a los bots de rastreo, como el del propio Google,\u00a0c\u00f3mo tiene que interactuar con cada URL. Esta etiqueta debe seguir una sintaxis como esta:\u00a0. En el atributo\u00a0\u201cname\u201d\u00a0debemos especificar que es robots. Y en el atributo\u00a0\u201ccontent\u201d\u00a0debemos especificar c\u00f3mo queremos que el\u00a0bot de rastreo\u00a0del motor de b\u00fasqueda, como Google o Bing, proceda con la p\u00e1gina.\u00a0 En el atributo \u201ccontent\u201d\u00a0podemos especificar varias acciones, pero las m\u00e1s importantes son: Index:\u00a0queremos que esta URL se indexe en los\u00a0motores de b\u00fasqueda. Noindex:\u00a0no queremos que la URL sea indexada. Follow:\u00a0indicamos a los rastreadores que pueden seguir los enlaces de esa URL. Nofollow:los rastreadores que no seguir\u00e1n ning\u00fan enlace dentro de esa URL. None:\u00a0se\u00f1alamos\u00a0que no queremos ni que se indexe la URL ni que sigan los enlaces dentro de esta. Existen m\u00e1s atributos\u00a0que podemos usar con la metaetiqueta robots, pero estos son los m\u00e1s importantes. \u00bfY\u00a0por qu\u00e9 queremos evitar que el rastreador indexe una de mis URLs? Puede sonar contraproducente, pero hay p\u00e1ginas que no merece la pena que los\u00a0motores de b\u00fasqueda\u00a0tengan en sus \u00edndices, como puede ser la p\u00e1gina de carrito o la de inicio de sesi\u00f3n, al igual que evitar problemas de contenido duplicado si tenemos dos p\u00e1ginas con contenido muy similar. El objetivo prioritario es conseguir que el bot de rastreo\u00a0recorra solo las p\u00e1ginas de inter\u00e9s\u00a0por completo y\u00a0muestre al usuario aquellas que nosotros queremos\u00a0o van a ser relevantes. El valor del HTML para el SEO Antes de acabar, queremos aclarar que no significa que por el solo hecho de no cumplir estos est\u00e1ndares tu p\u00e1gina web vaya a fracasar (al final incluso la propia web de Google tiene estos problemas). Pero desde luego el hecho de cumplirlos trae consigo\u00a0beneficios importantes de cara al posicionamiento org\u00e1nico\u00a0y por ello recomendamos que trabajes este apartado de tu web.\u00a0 Para poder solucionar estos problemas no hace falta que repasemos el c\u00f3digo completo de la web, ya que nos llevar\u00eda muchas horas. Existen distintos\u00a0m\u00f3dulos o\u00a0plugins\u00a0que podemos usar en nuestro CMS para ayudarnos a solucionar estos problemas. La moraleja o pensamiento a extraer, es que es\u00a0muy importante que cuidemos nuestras p\u00e1ginas web a nivel interno. Ya que, aunque no lo parezca, puede afectar al posicionamiento de esta, y por tanto al n\u00famero de usuarios que entren.\u00a0 Las etiquetas que hemos mostrado son las m\u00e1s b\u00e1sicas que deber\u00edan estar bien optimizadas, pero no son las \u00fanicas. Hay muchas m\u00e1s etiquetas que mal usadas\u00a0pueden afectar en otros aspectos, como por ejemplo a la\u00a0internacionalizaci\u00f3n de una web\u00a0o multi idiomas, los contenidos duplicados, incluso a la forma en que pueda el bot de rastreo examinar y cargar tu web. Es por eso que, ante estos calvarios y muchos m\u00e1s,\u00a0contamos con un equipo especializado\u00a0en encontrar estos problemas, solucionarlos y optimizar tu web para obtener mayores resultados. 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