Top 20 hooks to succeed on TikTok

In the world of social networks, capture the audience's attention in the first few seconds is essential. TikTok, with its growing popularity and vertical video format, is no exception. 

In order to retain your audience, it is essential to use effective hooks that stop scrolling and arouse curiosity. It's becoming increasingly challenging to stand out in a sea of content, so it's crucial that your videos offer uniqueness from the beginning. 

Hooks are not only powerful tools for attracting attention, but they also can set the tone and pace of your contentensuring that viewers are hooked and want to see more. In addition, knowing and applying these hooks can make the difference between a video that goes unnoticed and one that goes viral.

In this article we share with you the 20 best hooks you can employ on TikTok (and some that also work for Instagram Reels), designed to hook your audience and increase your reach.

What are hooks and why are they important?

Hooks are short sentences that immediately capture attention. They work by appealing to curiosity, surprise or emotional relevance, motivating users to continue watching the content. On TikTok, where there is a lot of competition, a good hook can make the difference between a successful video and one that goes unnoticed.

An effective hook must appear in the first few seconds of the video to prevent users from scrolling to other content. It can take the form of an intriguing question, a shocking piece of information, a challenge or a promise of value, arousing interest and expectation.

20 hooks that instantly grab attention in TitkTok

Here is a list of 20 powerful hooks to use in your TikTok videos:

1. "You're not going to believe this advice!"
2. "Did you ever wonder why...?"
3. "This just made my day..."
4. "The best advice: have I ever received..."
5. "I wish I knew this sooner!"
6. "You'll thank me later for this..."
7. "Here's what no one tells you..."
8. "Don't let this happen to you!"
9. "I proved it, so you don't have to..."
10. "The easiest way to [target]...."
11. "You need to try this today..."
12. "Let's talk about what no one mentions..."
13. "This quick trick changes your life!"
14. "Find out how to fix it in 30 seconds..."
15. "I'm about to blow your mind with this!"
16. "The truth about [subject]...."
17. "The biggest mistake I ever made..."
18. "This is what happened when I..."
19. "You need to hear this today..."
20. "This small change will change your..."

How to use these hooks effectively?

1. Tailor your message to your audience: use language that is close and relevant to your target audience.
2. Generate curiosity without revealing everything: the key is to make users want to stay until the end.
3. Be direct and briefhooks work best when they are short and to the point.
4. Accompany the hook with attractive visuals: use eye-catching images and videos that reinforce the message.

Hooks are essential to capture attention and retain audience on Tiktok or Instagram.. By using these 20 powerful hooks, you can significantly increase the performance of your Reels, maximizing the reach and engagement of your publications.

If you need help implementing these hooks in your strategy, contact us! In our agency of digital marketingwe are experts in create content on social networks that not only engages, but also generates interactions and sales. We help you achieve your business goals.