Prepare your strategy
for Black Friday
Is your ecommerce ready for Black Friday?
The Black Friday! One of the most awaited dates by both online stores and users. Every year, millions of people prepare for this great event, making their wish lists and waiting for the best deals to make their purchases.
For any eCommerce business, this is the perfect opportunity to increase salesattract new customers and raise awareness of your brand.
But, How can you stand out from the competition? The answer lies in a well-designed marketing strategy.
Get ready for the
Black Friday all year round
Each Black Friday presents new challenges and opportunities, so it is crucial to know how to focus your strategies and analyze how the competition is preparing. At Geotelecom, we have a team of Business Intelligence which is dedicated to to advise you and to carry out a detailed market analysis.helping you design a plan that maximizes your results.
August
- Check what was sold last year
- Make a report of the categories to promote
- Update your Black Friday landing page
September
- Gift idea for each order
- Analyze the type of searches for this date
- Start giving visibility to your landing page
October
- Negotiate discounts with brands (or your own)
- Define the Ads investment budget
- Design banners and graphic resources
November
- Create hype on the web
- Increased investment in advertising
- Final preparations and logistics management
4 SEO tips that will make you stand out
The SEO ensures that, in addition to being well positioned, your website works correctly during Black Friday. Preparing your strategy in advance is essential to attract relevant traffic and improve the user experience.
01
Create a landing page in advance
In SEO, it is crucial to prepare the page ahead of time so that when the date arrives, your page performs well and is well positioned with the right keywords.
02
Work on thematic and regular keywords
Don't just use terms related to Black Friday.Instead, combine them with your usual keywords, keeping them relevant for both general and specific searches.
03
Highlight the URL of offers
Be sure to link the landing page from the footer of your website since October. As the date approaches, include it in the main menu to improve its visibility.
04
Perform Link Building actions
Get mentions in blogs and specialized media for generate traffic and enhance authority of your domain.
How Marketing Automation
increase your sales on Black Friday
Reminder emails and countdowns are some of the essential actions to grow your audience and connect with your users. Below, we share some of the key strategies for this season from the team at Marketing Automation.
Lead acquisition
Take advantage of Black Friday traffic to capture new leads with discount alerts and save products to cart. Offer free shipping and personalized content.
Value added to repeat buyers
Offer your loyal customers access to early sales or a VIP Club, incentivizing their loyalty with exclusive discounts.
Take care of new buyers
Implement cross-selling campaigns and personalized recommendations to retain new buyers.
Long Term Strategy
Take advantage of the increase in traffic and sales, to maintain the relationship with your customers for the rest of the year and increase conversions and loyalty.
This Black Friday you are going to succeed!
Prepare your Google Ads campaigns for the Peak Season
According to data and market trends, Peak Season events such as Black Friday are attracting more and more interest from consumers every year, resulting in new sales and revenue peaks for e-commerce.
If you want to get the most out of your marketing campaigns, you can Google Ads during these weeks of frenetic traffic, our SEM experts the following TIPS are proposed to you:
Define the budget and objectives of the promotion
It is necessary to define in advance the investment we are going to make during those days, the objectives to measure the results of our campaigns and to decide which will be the promo with which we are going to "persuade" the buyers.
Create an appropriate SEM strategy
Depending on which offer we are going to use during those days, we will have to redefine our campaign structure. Separating the products we want to emphasize more can be a good way to start.
Implement Google Ads Campaigns
Maximum Performance Campaigns, Demand Generation Campaigns, Audience Signals preparation, creation of specific Copys, Remarketing strategy... there are many variables and everything has to be synchronized to work.
Do not lose sight of
your Social Networks
Both the social network management and advertising are key in this era. Impacting the user with clear and creative messages, planning content and personalizing ads maximizes reach and conversions. A coordinated strategy on both fronts will attract new customers and build customer loyalty, boosting the success of your Black Friday campaign.
01
Increase traffic and optimize campaigns
Create social media ads to attract quality traffic and create urgency in offers, adapting creative and messaging to maximize conversions.
02
Strengthen your brand recognition
Brand Awareness and prospecting campaigns are key to attract new users during this period and increase your visibility.
03
Customize and maximize results
Leverage your database to personalize campaigns and use similar audiences, ensuring effective messaging for each segment.
04
Plan strategic content
Create a calendar of publications, adding sweepstakes or dynamics to generate greater impact on organic social networks.
05
Prepare artwork
Have videos and images adapted to each platform ready to ensure the fluidity of the campaigns.
06
Define and optimize the budget
Establish a clear budget to maximize profitability and achieve the best results.
Everything you need to know
for Black Friday
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