Webcartucho
Webcartucho is a leading online shop for both original and compatible printer consumables. They distinguish themselves in the marketing of compatible and remanufactured ink cartridges and compatible toner. They also have a wide range of products from other sectors such as: writing and drawing materials, office accessories, memory cards and external hard drives. They have been offering their customers online ink cartridges and other printer consumables since 2013.They currently make more than 200,000 shipments per year to more than 130 countries, being a reference shop in the sale of printer ink at an international level.
GLOBAL COMPARATIVE
0
SALES
0
€
COST
0
ROI
2.008.
0
€
REVENUES
REVENUE 2019-2021 IN SPAIN
STRATEGIES
- Expansion of the Country Search Network for Cartridges and Toners.
- Copy customiser through a shared Excel with different price changes or attributes such as printer compatibility.
- Campaign byProduct Type, targeting Keywords and copies to a B2B to achieve a high average order, and therefore profitability. Trying to implement a differentiated strategy according to the category concerned.
- In all categories,the negativisation of irrelevant terms has been further developed using our script.
- In countries where DSA’s are complicated by the average CPC maintained by RB, such as the UK and Ireland,generic term testing has been carried out in Royal Berl.. These are adding some volume to an optimal ROAS.
- Image extensions have been incorporated in generic campaigns such as Brand or DSA. As well as within HP, the cartridges on the Web that meet the requirements.
- Debug the different feeds. Apart from the error with Identifier Exists in the original cartridges, other issues have been detected that can be easily solved.
- Extend the intelligent displayof Spain and Portugal to the rest of the countries, as well as a breakdown by type of product in each of the accounts.