iRedes 2016 Congress

This year, our team attended the VI Ibero-American Congress on Social Networks in Burgos, and it is a reference event both in Spain and Latin America in the field of Social Networks that we could not miss.

We have no regrets at all to have been with all of you there and to have enjoyed magnificent presentations that have dealt with different approaches to the application of Social Networks in different sectors.


Goyo Baker y Adolfo Corujo at "The (r)evolution of Communication." They explained how this sector has evolved over time and how social networks have been a driving force for change. Chema MartínezEuropean triple medalist athlete, explained the use he makes of social networks during his tests and training, which have turned him into a true "social networker". influencer and have allowed him to attract a large number of followers who enjoy his triumphs. With a successful #Don'tThinkRun encouraged us all to go for a run!

"The Case of Toni and Toni." was an enjoyable dialogue between Toni Garrido y Toni SegarraThey talked about the relationship between traditional media and digital media and especially its influence on advertising, leaving memorable phrases like this one: "If anyone knows where advertising is going, it's Google."

The next turn was for the youtubers Alex Puértolas y Siilvia123bellaDespite their youth, they demonstrated that it is possible to make a living from new technologies and the importance of social networks to publicize their videos and communicate with their audience.

In the afternoon, we attended the various workshops available and to the live recording of the Podcast of Almightywhere there was no shortage of laughter to close in style a great day. Finally, on Friday we ended the iRedes 2016 with the talk of Google News Lab from Millán Berzosa where we learned how to optimize our Google searches.

With the Dialogue on Quique Peinado y Carlos Langa how social networks influence the day-to-day life of two well-known personalities and how they manage them; following with the Roundtable: From Campaigns 2.0 to Government 2.0: The Time for Networked Democracy and different entangled chats.

Finally came the awards ceremony and the long awaited Closing Dialogue on Antonio Lucas, Manuel Jabois y Arturo Pérez-ReverteThe event, which certainly did not leave any of the attendees indifferent.

We are leaving the VI iRedes With the feeling of having enjoyed and taken advantage of these two days and with the certainty that we will see you there again next year. Thanks to the organization, the speakers and all the attendees! And you, did you enjoy yourselves as much as we did?

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