Cookies are small text files that websites place on the user's device when the user visits them. They are used to store information about navigation and user preferences, allowing a more personalized and efficient experience on the web.
In May 2020 the European Data Protection Board modified the 05/2020 Guidelines on consent and made two very significant clarifications: the option to "continue browsing" does not imply acceptance of cookies and "cookie walls", i.e. the impossibility of accessing a service if you do not accept cookies, should not be conditional.
But what about the new cookies policy, do they have any impact? In this post, we will tell you about the latest on cookie policy in this 2024.
What happened to cookies in your latest update?
In 2024, cookie policies have undergone significant changes, driven primarily by growing privacy concerns and new regulations. Notable changes include:
- Greater transparencyCompanies must now provide clearer and more detailed information about how they use cookies and what data they collect.
- Active consentCookies: users must give their explicit consent before cookies can be placed on their devices. This has led to the implementation of banners and pop-ups requesting such consent.
- User controlCookies: the control that users have over cookies has been increased, allowing them to manage their preferences more easily.
Why do websites have cookie warnings?
Cookie warnings are in response to privacy regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States.
These laws require websites:
- Inform users about the use of of cookies and other tracking mechanisms.
- Obtain the user's consent before storing or accessing information on their device.
What has been the impact this 2024?
In 2024, the cookie policy has had a profound impact on the Internet, marking a significant shift in the how user data is managed and used.
New regulations have forced websites to be more transparent about their use of cookies and to get the explicit consent of users before activating any tracking mechanism.
As a result, users now have greater control over their personal data, which has led to a decrease in the amount of data available for ad personalization and behavioral analysis.
On the other hand, companies have had to investing in new technologies and strategies to comply with privacy regulations, which has increased operating costs. At the same time, companies have seen a decrease in the effectiveness of their advertising campaigns.
However, these policies have also been a source ofomenting user confidenceThis can benefit companies in the long run by improving their relationship with their customers.
What happens if I do not accept the cookies policy?
If a user chooses not to accept the cookie policies on a website, it is likely that your browsing experience is affected.
By not allowing the use of cookies, you may be able to you may not be able to access certain functions of the website, such as remembering language preferences, keeping content in the shopping cart in an online store, or receiving personalized recommendations.
Cookies policy and social networks
The cookie policy significantly affects social networks because of their business model based on data collection and personalized advertising.
This has led platforms such as Facebook, X and Instagram to implement more robust mechanisms for obtaining the explicit consent of users before enabling any cookies. As a result, users must now accept or reject cookies that collect data to personalize ads and improve the user experience.
This increased transparency and control may reduce the amount of data available to the social networks, affecting their ability to deliver highly customized advertisements.
As you can see, the cookie policy in 2024 has driven a more privacy-aware and respectful Internet for the user, albeit with significant challenges for the digital advertising industry.
At Geotelecomwe are committed to providing you with a more personalized web experience and efficient. Our team of experts is ready to help you boost your website and achieve your goals.
