Definition of: Keyword Research
Keyword research is a fundamental process in any keyword research project. SEO strategy. It consists of studying and analyzing the words or phrases that users enter in search engines, in order to identify those that best suit the interests of our website and can help us to improve its positioning.
Through this research, we not only found out what terms people use to find information related to our business, but also the frequency with which they are searched, the competition they face and the level of difficulty in positioning with them.. By identifying the most relevant keywords, we are able to create optimized content that is more responsive to users' search intentions, thus increasing the chances of appearing at the top of search results.
Tips for good keyword research
- Search volumeIt is essential to know how many monthly searches the terms we are interested in have. A high volume indicates a good opportunity, but it also means increased competition.
- CompetitionIt is important to analyze how difficult it is to compete for that keyword. Sometimes, words with lower volume and lower competition can generate better results in the long run.
- Intention to searchEach search performed by a user has a different reason. Searching for information (informational) is not the same as wanting to buy a product (transactional). It is key to organize our strategy with these intentions in mind.
- Long-tail keywordsLonger and more specific keywords have less competition and search volume, but attract users with a clearer intent, which can lead to a higher conversion rate.
- Trends and seasonalitySome keywords may be related to trends or to specific times of the year (e.g. "Christmas gifts"). It is important to take this into account in order to adjust the strategy according to these peaks of demand.
Services
Do you want to boost your online business?
