In a increasingly competitive digital environmentcapturing the user's attention has become one of the great challenges of marketing. Brands struggle daily to differentiate themselves, connect emotionally with their audiences and turn simple visits into lasting relationships.
In this context, gamification is a key tool: turns the user experience into a game, increases user engagement and, most importantly, multiplies conversion and loyalty rates. Add to this the ability to automate and customize the entire experience thanks to tools such as ConnectifThe result is a marketing strategy that is as effective as it is fun.
Why gamification?
Gamification consists of applying game mechanics to non-game contexts, such as an online store, a landing page or an email. Through dynamics such as rewards, surprises or competition, engagement is enhanced. and user action is stimulated.
When we integrate these dynamics within the strategies for marketing automation with Connectif, profits soar:
- Increased web time.
- Higher interaction and click-through rates.
- Less invasive data (leads) collection.
- Increase in conversion rate and average order value.
- Reinforcing loyalty with a memorable experience.
Gamification strategies for your users
Today we present two creative proposals to apply gamification within a customer acquisition and loyalty flow, with real examples:
Wanted Flea: find and win.
Taking advantage of a seasonal campaign linked to anti-parasitic products, we designed a interactive game within the web in which users had to find a small animated flea hidden in a product card.
How does it work?
- Game announcementThe challenge will be sent to subscribers through an automated email.
- Active searchThe flea flea control system: users must browse the web to locate the flea hidden in the deworming section.
- Immediate rewardClick on the flea to launch a pop-up with an exclusive discount code.
- Automated tracking:
- If the purchase has not been made, a reinforcement email is sent two days later.
- If the conversion is completed, the flow stops automatically.
This action generates traffic, drives immediate conversion and reinforces brand recall. through a fun and fully customized experience.
Beach umbrella: spin and win.
In this proposal, we propose a gamified pop-up adapted to the summer context: a roulette wheel of prizes on a beach umbrella. The fun is that a pet stop appears and stops the spin, randomly awarding one of the available prizes.
How does it work?
- Web activationpop-up in the form of a roulette is displayed when visiting the site or after a certain behavior (scrolling, time spent, etc.).
- Data collectionTo spin the wheel, the user must enter their email address. This way we capture the lead automatically.
- Random prizeThe system distributes prizes with different percentages of probability to guarantee variety and excitement.
- Post-game automation:
- The user receives a personalized email with the prize obtained and its redeemable code.
- A tracking flow can be included for those who have not used the coupon after a few days.
This type of action not only captures new leads in a more friendly and fun way, but it also allows segmentation according to the type of award obtained for future automated communications.
Would you like to try them?
Gamification, combined with the potential of tools such as Connectif, becomes a winning formula to attract, convert and retain users. Not only do these actions generate measurable results, but they also build an emotional relationship between the brand and its customers.
Remember: a fun experience is an experience that is remembered... and shared.
Ready to play and win in your marketing strategy?
