Web traffic analysis is essential to understand user behavior and optimize digital marketing strategies. One of the most effective practices for segmenting and analyzing traffic is to create personalized views based on traffic origin.
This makes it possible to identify precisely which acquisition channels are working best and which need to be adjusted. Then, from Geotelecom we explain in detail how to create these views in Google Analytics.
How to start creating views in Google Analytics?
Google Analytics allows the creation of custom views, which are different ways of segmenting and observing your website data.
These views can be configured to filter specific traffic, exclude certain data or focus on particular user segments.
Creating views based on traffic origin helps you monitor the performance of your marketing campaigns and make data-driven decisions.
Initial setup of Google Analytics
Before you start creating custom views, make sure you have administrative access to your Google Analytics account and follow these initial steps:
- Account access: log in to Google Analytics and select the account and web property you wish to analyze.
- Creation of a view: go to the "Manage" section and select "Custom Definitions". It is recommended that you create a backup view of all unfiltered data before you start creating custom views.
Define the origin of the traffic
The traffic origin refers to the source from which your visitors come from. This can be:
- Organic: users coming from search engines.
- Direct: users who directly type your URL in the browser.
- Referred: users arriving through links on other websites.
- Social: users coming from social networks.
- Campaigns: users who arrive through paid marketing campaigns.
Creation of views based on traffic origin
For each type of traffic, you will need to create a specific view. Here's how to do it:
A. Organic Traffic
- Create View: in the "Manage" section, select "Create custom dimension" and name it "Organic traffic".
- Apply Filter: go to "Filters" and select "Add filter". Set up a custom filter where "Include" the "Filter Field" is "Campaign Medium" and the "Filter Pattern" is "organic".
- Save: saves the changes and verifies that the view is collecting the correct data.
B. Direct Traffic
- Create View: name the view as "Direct Traffic".
- Apply Filter: adds a custom filter to include "Direct" in the "Campaign media".
- Save: verify and save the changes.
C. Referred Traffic
- Create View: names the view as "Referred Traffic".
- Apply Filter: configure a filter to include "Referral" in the "Campaign media".
- Save: saves and verifies that the view collects correct data.
D. Social traffic
- Create View: names the view as "Social Traffic".
- Apply Filter: adds a filter to include "Social" in the "Campaign media".
- Save: verify and save the changes.
E. Campaign traffic
- Create View: name the view as "Campaign Traffic".
- Apply Filter: configure a filter to include "CPC" (cost per click) or other parameters specific to your paid campaigns.
- Save: saves and verifies the view.
Monitoring and adjustments
Once you have created the views, it is crucial to monitor the performance of each one. Review reports regularly to identify patterns and trends. If you notice discrepancies or unexpected data, adjust filters and settings as needed.
Benefits of creating views based on traffic origin
- Accurate Analysis: allows a detailed analysis of each acquisition channel.
- Strategy Optimization: helps optimize marketing strategies based on the performance of each channel.
- Informed Decisions: facilitates decision making based on concrete and specific data.
- Continuous Improvement: allows you to identify areas for improvement and adjust tactics more effectively.
As you can see, creating views based on traffic source in Google Analytics is a powerful strategy for understanding and optimizing your website's performance.
By specifically segmenting and analyzing data, you can gain valuable insights that will help you improve your marketing campaigns and ultimately increase the success of your online business.
Be sure to regularly review and adjust the views to maintain the accuracy and relevance of your analysis.
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