Advanced Google Shopping for Ecommerce
SME owners, freelancers and Google Adwords professionals our director Jorge Arias, one of the five official trainers of Google-Shopping in Spain and Latin America will be in the Canary Islands from October 16 to 18, not to be missed! What does it consist of?
The CEO of Geotelecom will give training about Google Shooping, Google's price comparator. This course aimed at agencies and companies will serve both newcomers and people who already have experience in this field. world, to introduce and deepen digital marketing strategies that will help your business obtain the highest and most optimal ROI.
At the end of this event, promoted by the Cabildo de Gran CanariaWith Google Merchant, you will be able to understand from basic concepts for newbies such as, what is Google shopping, differences between Shopping and Search Network, uploading your product feed to Google Merchant to more advanced techniques such as, for example; scripting for Google Shopping management, automation of periodic tasks, reporting and advanced analysis.
Find the complete program:
Basic concepts
- What is Google Shopping?
- How are ads generated?
- Different forms of advertisements
- Shopping on mobile devices
- Shopping Vs Search Network
- Countries and languages for Shopping
Understanding the process
- Data Feed > Merchant Center > Google Shopping
- Ways to create the data feed
- CMS Modules
- Basic Attributes and Google Merchant Center Account
Google Shopping Policies
- Items not allowed
- Restricted items
- Restricted item announcements
Google Merchant
- Account creation and general configuration
- Website verification and reclamation
- Link with Adwords account
- Product shipping options
- User access
- Multi Client Merchant Account
Data Feed
- Upload methods
- Feed configuration
- Create automatic retrievals
- Data diagnosis
- Errors and warnings
- Most common errors
- Solution and improvement
- API for Shopping
Google Shopping Campaigns
- Configuration
- Campaign Priority
- Inventory filters
- Campaign Structure
- Create a good campaign structure
- Ad groups Vs Product groups
- Products added or withdrawn
- Everything else" tab
- Bidding strategy
- Product card ads
- Competitive comparisons
Improve results
- Google Merchant Optimization
- Merchant data quality
- Title and description optimization
- The importance of GTIN and MPN
- Recommended attributes
- Custom attributes
- Search term report
- Creation of filters to automate processes
- Performance report
- Competitive value analysis
- Bid adjustments by time scheduling
- Bidding settings for mobile devices
- Most common errors
- Error detection and troubleshooting
- Dynamic Remarketing
Advanced Strategies
- How to create a high performance Shopping strategy
- Advanced Campaign Creation
- Analysis of advanced strategies
- Structuring the investment according to advanced strategies
- Examples of Advanced Shopping Campaigns
- Profitability KPIs
- Scripting for Google Shopping management
- Automation of periodic tasks
- Reporting and advanced analysis
- Google Analytics Shopping Campaign Reports
- Google Shopping for other countries
At what time and place? Be on time... Time: October 16 to 18, 2017. 16:00 to 20:00. (3 sessions of 4 hours each, 12 teaching hours). Location: ICT Innovation Tourism Demonstration Center - Training Room. Canary Islands Fairgrounds (INFECAR). Avda. de la Feria nº1. Las Palmas de Gran Canaria. Consult the map.
We are waiting for you If your business needs to expand digitally around the world, Google Shopping is your tool. In a globalized world, your business is only as big as your ingenuity and skill allows you to be. We are waiting for you! ]]>
