From July 14 to 16, 2015 Jorge Arias gave a course on Google Shopping at the digital marketing school iconversity. In the following LINK you can see the presentation of the course. I hope you like it!
The course for iConversity was divided into the following parts, which one by one shaped a complete explanation of what Google Shopping is, its possible uses and how to build efficient campaigns based on this Google advertising tool:
Google Shopping BasicsWhat is Google Shopping? Different forms of ads. Countries and languages. General settings. Policies and restrictions. Questions and doubts
Google MerchantSetting up a Merchant account.different ways of uploading the data feed.mandatory and recommended attributes.diagnostics / common errors and warnings.data quality.doubts and questions
Google Shopping campaigns:Configuration of Shopping Campaigns.creation of a good structure and organization of products.differentiation of strategies according to products.new products and eliminated products.analysis of the competition.doubts and questions.
Optimization and improvement of results: High performance strategies in Google Shopping campaigns. Optimization based on return on investment. Personalized attributes. Analysis and improvement of results. Tips and Tricks. Doubts and Questions.