Jorge Arias, CEO of Geotelecom has had the pleasure of participating in a live HOAdirected to Mexico, Peru, Argentina, Chile and Spainabout Google Shopping and Merchant Center. This month there are many new features in Shopping... and Jorge has had the opportunity to know them, share them and comment them first hand, contributing with his enthusiastic and expert vision in this type of Google marketing campaigns.
I hope you can take some time to watch it and enjoy it as much as we have done, and that it will help you to learn and know more about this tool, and discover the new opportunities that Google Shopping will bring in the near future. You can access the video link by clicking on the image below:
HOA on how to use Google Shopping
If you have an online retail or e-commerce business, Merchant Center is the best way to maintain an online inventory (data feed) with all the features of your products, as explained in the HOA. You can update it according to your stock, your offers and promotions, etc.
With this data feed, you will also be able to create Google Shopping campaigns and promote your products through the search results. The ads created in Google Shopping are composed of an image, the price, a title and a description; so these are the data that, through the feed, you have to be able to communicate to your potential customers, positioning yourself as the best alternative to your competitors.
If you have a digital marketing agency, you can also get benefits by working with this tool; discover everything Google Shopping can offer you through this HOA instructive and in Spanish.
In this HOA you will find more information related to this topic.
If you want to sell on Google Shopping and you don't know how to do it, you can contact with Geotelecoma hyper-specialized agency in Google Shopping.