Becoming a successful Amazon seller can seem like a daunting task. However, with the proper guidance and a well-planned strategyyou can maximize your chances of success on this competitive platform.
In this article, we'll tell you some of the essential steps and useful tips to help you to thrive as a seller on Amazon.
In our experience, Amazon may be a good idea for you yes:
- You have an interesting and untapped market niche.
- You are a manufacturer, so your products are unique and without competition.
- If your business is based on sales rebates and you can be very aggressive in pricing.
Before you become an Amazon seller, do your research!
Before jumping right into selling on Amazon, it is essential to make a thorough investigation. This initial step is crucial to understand the market, identify your competitors and define your niche.
It seems obvious but it is essential to mention it. Are our products already sold on Amazon? Are they in demand? Are there many competitors selling what we are selling? And at what price?
To help us in this task, we can simply go to the market and do searches or use tools that make it easier.
- Market analysis: research the best-selling products and current trends in your niche.
- Study of the competition: analyze your direct competitors, their strategies and prices.
- Keyword research: use SEO tools to identify the most relevant keywords for your products.
What are product listings or product sheets?
Product listings are the presentation card of your products on Amazon. A well-optimized listing can make the difference between a successful sale and a lost customer.
- Product title: include the main keywords in a natural way.
- Detailed description: provides a clear and complete description, highlighting the product's features and benefits.
- High quality images: make sure the images are clear, high resolution and show the product from different angles.
- Bullet points: uses bullet points to highlight key product features in a concise manner.
If your products already exist within the platform, in principle you do not have to do anything except "hook" you to that listing that already exists. The good news is that someone has already done that work for you, but in this case there are several things you need to keep in mind:
- Verify that the listing in question is of good quality: that the title and description of the product are good, the photographs are good quality, etc. If not, the only thing you can generate are returns.
- The more sellers are attached to a listing, which are grouped according to the EAN code, the more direct competition for the Buy Box of that product. A little further on we will give you some advice on this subject.
- Important: a listing cannot be edit once published. If there is some kind of serious error in it, the only way to change it is to request it directly to Amazon, but it is not easy, nor fast.
If you are not convinced by what has already been created, or it does not exist, you will have no choice but to create product sheets If your product already exists, you will have to "invent" a new EAN code to differentiate yourself.
Describing a product correctly is laborious, but it is worth investing the necessary time in this step. A quality listing is will rank much better organically and save you from returns and negative customer feedback.
Why register your trademark as an Amazon seller?
Registering your trademark on Amazon is a crucial step in protecting your products and improve your visibility on the platform. Registration in the Amazon Brand Registry offers several benefits:
- Brand protection: prevents the sale of counterfeit products.
- Access to advanced tools: get access to tools such as A+ Content and Sponsored Brands.
- Greater control over listings: allows you to control and manage your product listings more effectively.
If your brand is already registered in the country where you want to sell, do not hesitate. You don't need to be a manufacturer to do so and it has many advantages:
- Amazon puts the emphasis on the products, but not on the sellers. With your registered trademark, listings created by you will help you to to promote the brand image of your company.
- You will have access to A+ contentA much more complete and visual way of describing your products that ranks much better organically than normal listings.
- It will allow you to create your own multi-page store and free of charge within Amazon. With this you will get even more visibility for your brand and/or company.
- Amazon protect your products from potential counterfeiters and will also put at your service an office of denunciations for this type of infractions.
- In case you want to make paid advertising within the platform (Amazon Ads) you should have trademark makes it possible for you to run certain types of campaigns as Brand or Display.
How to increase your % of Buy Boxes earned?
The Buy Box is one of the most coveted items on Amazon, as most sales are generated through it. Here are some tips to increase your Buy Box winning percentage:
- Competitive price: keep your prices competitive with other vendors.
- Excellent customer service: provides exceptional customer service and resolves complaints quickly.
- Inventory management: make sure you always have enough stock to avoid delays in shipment.
- Good ratings: works to obtain and maintain good ratings and reviews from your customers.
If you are hooked to listings already created by other sellers (or if they are hooked to yours), you will inevitably you will have to compete with them in the battle for the coveted Buy Box. According to Amazon, 80% of sales are closed by the seller who has won this position.
Choose the logistics method that best suits your needs as an Amazon seller
Choosing the right logistics method is essential to ensure that your products reach your customers in an efficient and timely manner. Amazon offers several logistics options for you to consider:
- Fulfillment by Amazon (FBA): Amazon takes care of the storage, packaging and shipping of your products, as well as providing customer service and returns management.
- Fulfillment by Merchant (FBM): you take care of the entire logistics process, from warehousing to shipping.
- Amazon Seller Fulfilled Prime: allows sellers to manage their own shipments while maintaining Prime status, as long as they meet Amazon's strict requirements.
But is everything as nice and easy as it seems? If you've read this post, I'm sure you already know the answer. No, it isn't.
Becoming a successful Amazon Seller requires time, effort and a well-planned strategy. Having the support of a Amazon consulting agency and use Amazon Seller management services can be of great help to optimize your processes and maximize your sales.
In addition, to implement effective marketing strategies will allow you to stand out in this competitive market and achieve your sales objectives.