What Instagram has become one of the most used social networks in recent years is an indisputable fact. The platform, owned by Facebook since 2012, has made countless changes during this time. First it was a revamped image, then came the Instagram Stories and since then new functionalities have been added. It is worth noting the great boom of Instagram also in our country. At the beginning of 2018 it already had 13 million users, 65% of whom are under 35 years of age.
On the other hand, mobile devices have changed the way we shop and Instagram is no stranger to this process of change. Searching for and comparing products is a task we perform at practically any time in our daily lives. If there is one thing that Instagram evokes in us, it is the word influencerespecially in sectors such as fashion and beauty. After its launch in the United States, Instagram's latest novelty now arrives in Spain: organic publications of products known as Instagram Shopping.
Instagram Shopping, new sales platform
The launch of Instagram Shopping took place in the United States in November last year, bringing a revolution to the platform. Thus, companies were already able to label and sell their products in organic publications. Now your followers will be able to buy directly from Instagram without leaving the APP. Today we learned that Instagram expands the list of countries where this option will be available, including Spain among them.
What do you need to post on Instagram Shopping? To have a company profile on Instagram will be more than enough to explore this new option. The operation of Instagram Shopping is as simple as upload a photo to Instagram and tag up to a maximum of 5 products (just as you would do with another personal profile). Thanks to this feature, the user will see a Buy Now' button with the product and its price. This will make it much easier to purchase the desired product.
Soon also expected to be available metrics and statistics for companies, being able to analyze in detail the interactions and conversions of this type of publications. This also provides companies with more information about the audience that interacts with their profiles in order to segment future campaigns with a sales objective.
- Instagram Shopping post suggestions.
From the social network itself, they recommend creating a minimum of 9 publications in your company profile to activate the 'Buy' tab. In addition, we suggest the suitability of tag more than one product per publication to increase user interaction. Don't forget Instagram Stories! It is a good way to inform your followers that they can now buy from your publications. Remember that there are multiple publication formats on Instagram, explore possibilities with image sequences or a static image.
Potential of a new sales channel
This new functionality allows capture the consumer's attention at a time when you are not actively shopping. The perception, therefore, changes as it is perceived as a very unobtrusive advertising since it is up to the user to access the product information. The buying process is much simpler and allows the user to have all the product information at a glance.
It also opens the door to a greater collaboration with influencers influencers, who will now be able to drive traffic directly to the advertiser's website from the publication itself. The collaboration strategy between companies and influencers can be further strengthened by directly measuring the conversions derived from Instagram Shopping, beyond brand image and notoriety.
And now, do you dare to use Instagram Shopping? Comment your impressions and do not hesitate to count on our team for your project. 😉
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