Which campaigns are most successful in Meta?

Automated campaigns on Meta: Final solution or limited strategy? Facebook Ads A+ campaigns offer promising results, but they are not infallible. For entrepreneurs and digital strategists, manual campaigns can reveal more precise and personalized insights.

The key is to experiment, measure and adapt. Each business has its own digital ecosystem, and what works for one may not be optimal for another.

From Geotelecomwe tell you optimization strategies with a complete analysis of Meta Ads.

Advantage + VS Manual Campaigns in Meta Ads

Automation is becoming the star of advertising platforms, and Facebook Ads doesn't want to be left behind!

A+ (automated) campaigns promise to automatically optimize audiences, budgets and placements to maximize results. But is automation always the best option? Here are some key points to help you make the best decision:

Advantages of advantage+ campaigns

  • Automatic optimization: Facebook uses machine learning to adjust audiences and locations for you, saving time and improving performance.
  • Rapid scalability: Ideal for high volume campaigns and small budgets (but with sufficient data), as it aggregates data into a single campaign.
  • Simplification: The algorithm automates much of the analysis and adjustments, which reduces the need to perform them manually (you save time for other things).
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Advantages of manual campaigns

  • Total control: Manual campaigns allow you to have full control over all aspects such as targeting, bidding, placements and creatives. This is especially useful if you have a very specific strategy, although it is worth noting that advertising platforms are offering more and more customization options.
  • Deep customization:  Tailor your ads to specific audiences and make real-time, data-driven optimizations.
  • Detailed tests:  Manual campaigns give you the flexibility to perform detailed A/B testing, allowing you to adjust small elements to maximize conversions (creatives, interests, genre....etc).
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Which Meta campaign is the best option?

There is no universal solution for all accounts when choosing the best advertising option. Advantage+ campaigns are recommended if you trust the algorithm, but the best strategy is to test.

In most cases with different clients, Advantage+ has yielded better results. However, this depends on factors such as the investment and the amount of data available.

Recommendations based on account status

1. New accounts

For new accounts, we recommend manual campaigns. In the beginning, it is crucial to have granular control over all aspects of the campaign to understand what works and what doesn't. Manual campaigns allow you to adjust targeting, bidding, and creatives more precisely. Manual campaigns allow you to adjust targeting, bidding, and creatives with greater precision.

2. You have a lot of data

For data-intensive accounts, the advantage+ campaign is recommended. With a large volume of data, Advantage +'s artificial intelligence and machine learning can optimize the campaign more efficiently than a human. Advantage + identifies patterns, finds high-value audiences and automatically adjusts bids to maximize results.

3. Accounts with little data

For campaigns with little data, we recommend test. If you have little data, it is important to experiment with different approaches to gather information and discover what is effective. Test different audiences, creative, and bidding strategies to see what generates the best results.

4. You have a small budget

For low-budget accounts, it is best to optimize learning with Advantage+. This campaign can help optimize limited budget by finding the audiences most likely to convert and adjusting bids in real time.

5. You have a large budget

If your account has a large budget, we definitely recommend the campaign advantage +. With a large budget, you can leverage advantage+ automation and optimization to scale the campaign efficiently. In addition, you can run manual campaigns in parallel to test new ideas and strategies.

Other aspects to take into account when choosing a campaign:

  1. Campaign objectives: What do you want to achieve with your campaign: generate leads, increase sales, improve brand recognition?
  2. Target audience: Who do you want to reach with your message? What are their interests, behaviors and demographics?
  3. Competition: What are your competitors doing in Meta? How can you differentiate yourself?
  4. Available resources: How much time and money can you devote to campaign management?

Remember that there is no one-size-fits-all solution. The best strategy will depend on your specific circumstances and objectives. Carefully analyze your options and choose the one that best suits your needs.

Do you need to boost your sales in social networks? In Geotelecom we boost your digital strategy. Our social media experts will custom-configure campaigns for your business.

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