TikTok never ceases to amaze us not only for the originality and variety of its videos, but also for its continuous innovations in formats and tools.
If its goal is to become the social network that sets the standard, it is certainly achieving it. From Geotelecom here are their latest releases to keep you up to date:
- Collaborative publishing as in IG: collaborative videos are already starting to be seen in some TikTok accounts, although this option is not available to all users. In the coming months we will probably see this practice become more and more widespread. The video, just like on IG, appears on both profiles.

- Conversion Web All In One (WAIO) campaigns: TikTok's automatic campaigns like Advantage+ on Meta or PMax on Google are here. They promise to improve the volume of purchases and lower the CPA. Their configuration, for the moment, involves uploading different videos and copies with a single URL so that the algorithm displays the video and the copy that it considers most appropriate for the user.

- Product labels: both for the carousel format and for the information labels in VSA. This way you can highlight the price of products or details such as free shipping.
- TikTok Symphony: Of all the new features, this may be one of the most powerful. Symphony is TikTok's artificial intelligence tool with which you can create product videos, use avatars to tell your story, dub your videos into other languages and use a virtual assistant to help you optimize your videos. It is an ideal solution for those businesses that do not have too many resources to generate content in video format and also for those who are thinking of internationalizing their product. The results are quite realistic, as you can see below this video we posted on Linkedin.

- TikTok Shop: although its arrival is being delayed, many advertisers are already receiving the guidelines to launch it. It seems that it could be ready for the last quarter of the year. In relation to marketplaces, it is also worth mentioning the recently launched alliance between Amazon and TikTok. The latest information suggests that it will soon be possible to buy on Amazon through the TikTok app.
- TikTok One: will be the platform that brings together Creator Marketplace, Creative Exchange and Creative Center, that is, we will find ways to collaborate with content creators and influencers, as well as all the creative part that helps us to enhance our videos.