LinkedIn is more than just a professional platformIt is a space where lasting relationships can be built, knowledge can be shared and horizons expanded.
Currently, it has more than 746 million active users according to official data, and can be very useful to connect and maintain relationships with other professionals.
To make the most of this global networking tooloptimizing your personal profile is essential. This not only improves your visibility to potential employers, but also provides a solid professional image.
From Geotelecom, we present five key tips to maximize the impact of your LinkedIn profile.
How to optimize your LinkedIn profile?
Complete and updated profile
The first step to optimizing your LinkedIn profile is to make sure it is complete in its entirety. This includes your personal information, work experience, education, skills, certifications and any other relevant details.
A complete profile not only makes you look more professional, but also increases your chances of being found by recruiters and potential employers.
Profile picture:
- Quality image
- Recent photo
- Simple background without distractions
- Big smile, looking at the camera. The best thing is to be seen transmitting confidence
- Size: 400×400 pixels
Header photo:
- Attractive
- Highlight your industry
- Size: 1584 x 396 pixels
Name and holder:
- Full name and surname
- Headline: this is an opportunity to grab attention; make sure it is concise, professional and reflects your area of expertise. For example, "Web Application Developer - UX/UI Design Experts".
About
This is the most personal part of your profile. Highlight your strengths, skills, your achievements and connect directly with your audience..
Custom URL
When you create your profile, a URL of numbers and letters is generated. Edit this information and use your name and surname without spaces to make it more visible. Not only does it look nice and more professional but it also helps you in the search. You should have between 5 and 30 letters. Do not use symbols or strange characters.
Key words
As in other social networks, keywords are very important, improve SEO. We must choose those keywords that define our sector and be able to use them in any location such as in our name, headline, about...etc.
It is a way to bring recruiters closer to your profile. Use them well and position yourself at the top of not only LinkedIn but also Google.
2. Add skills and validations
This social network allows you to add to your profile the skills in which you excel and validate those of your contacts. You can create skills based on your knowledge or skills and your contacts can validate them.
The value is in the ones assigned to you by your contacts, The more profiles that value your skills, the more credible your professional profile will be.
LinkedIn offers suggestions of the most common skills in an automated way, but it is best to choose the ones that best suit you. Don't forget to thank your contacts for their validation.
On the other hand, you can ask your bosses or former co-workers for recommendations. Don't be shy to ask for them, as your colleagues will probably offer to help you in this regard.
A good recommendation attracts a lot to HR departments and can open a lot of doors for you. If your boss is happy with you, you will get a pretty effective recommendation for the usefulness of this tool.
3. Participate in Groups
Search for keywords in the search engine related to your sector and enter the category "groups".. Try to join those that catch your attention related to your target.
- Participate by sharing your knowledge
- Comment on other members' contributions
- Add value so that they have you as a reference and come to you.
- Do not sell directly or become a spam user.
If you are just starting out, the ideal is to network with groups in your area. This allows you to make yourself known and in the long run reach many people and maintain contact.
4. Relevant content
Do you want to differentiate yourself from others? Your content is key for other users to see what you are capable of. You should always publish relevant content and related to your sector.
You should not only show what you have to offer; it is also important to share knowledge about your field.
Posting articles, commentaries and updates on trends in your industry can increase interaction with other professionals and demonstrate your commitment to personal and professional growth.
- Click (write article)News: Allows you to publish news as if you had your own blog. Every time you publish, a notification will be sent to your contacts.
- PresentationsThey make the information easier to remember and understand.
- InfographicsThey capture the user's attention and turn complex information into simple ones.
- VideosThey attract more attention by having a direct impact on your audience.
We can even reinforce our publication with calls to action in the links, so that it can help increase traffic to your website. Think that this will undoubtedly improve your brand image.
5. Stay active
Increase relevant connections by expanding your circle of contacts through personalized invitations to engage them in your publications, as well as maintaining good quality over quantity. Be sure to review and keep your contact list active.
The more you get involved in the LinkedIn community, the more visibility you will gain and the more you will more professional opportunities you will discover.
Keep yourself updated at all times and remember that every project, lecture, volunteering or professional action you carry out must be instantly reflected in your profile.
As you can see, optimizing your personal profile on LinkedIn is essential for stand out in this professional network and increase your job opportunities. Follow these five key tips and you will see your profile become more attractive to recruiters, employers and colleagues in your industry.
Remember that LinkedIn is a powerful toolso make sure you get the most out of it!
At Geotelecom we take care of the social network management for companies, where we optimize your profiles and upload interesting content for your audience so that they are up to date with all the news of your business.
In addition, we invite you to follow us on our LinkedIn company account We'll see you there too!
