LinkedIn is the professional social network par excellence for businesses and users who want to consolidate their professional identity. Currently, it has more than 727 million active users according to official data and can be very useful to connect and maintain relationships with other professionals. Whether to find a job or to grow and learn in your professional environment, the best option to help you create your personal brand is LinkedIn..
In this post we tell you how you can optimize your LinkedIn profile to achieve your goal and a greater reach to attract professionals in our industry.
1. Complete and updated profile
Taking care of your image is very important, since it helps to strengthen your personal brand and can come to define you as a person. For this first section you must take into account these key aspects:
- PROFILE PICTURE:
- Quality image
- Recent photo
- Simple background without distractions
- Big smile, looking at the camera. The best thing is to be seen transmitting confidence
- Size: 400×400 pixels
- HEADER PHOTO:
- Highlight your industry
- Size: 1584 x 396 pixels
- NAME AND HOLDER:
- Full name and surname
- Headline: Ideal to capture attention, use keywords. Summarize in one sentence your profession and what you can bring to your audience. If you have an attractive slogan, add it.
This is the most personal part of your profile. Highlight your strengths, skills, your achievements and connect directly with your audience..
- CUSTOM URL
When you create your profile, a URL of numbers and letters is generated. Edit this information and use your name and surname without spaces to make it more visible. Not only does it look nice and more professional but it also helps you in the search. You should have between 5 and 30 letters. Do not use symbols or strange characters.
- KEY WORDS
As in other social networks, keywords are very important, improve SEO. We must choose those keywords that define our sector and be able to use them in any location such as in our name, headline, about...etc.
It is a way to bring recruiters closer to your profile. Use them well and position yourself at the top of not only LinkedIn but also Google.
2. Add skills and validations
This social network allows you to add to your profile the skills in which you excel and validate those of your contacts. You can create skills based on your knowledge or skills and your contacts can validate them.
The value is in the ones assigned to you by your contacts, The more profiles that value your skills, the more credible your professional profile will be.
LinkedIn offers suggestions for the most common skills in an automated way, but it's best to choose the ones that suit you best. Don't forget to thank your contacts for the validation 😉
Ask for recommendations!
They serve as a guide and give confidence to recruiters who view your profile. You can ask your bosses or former colleagues for recommendations. Don't be afraid to ask for them, as your colleagues will surely offer to help you in this regard. A good recommendation is very attractive to Human Resources departments and can open many doors for you. If your boss is happy with you, you will get a very effective recommendation for the usefulness of this tool.
3. Participate in Groups
Search for keywords in the search engine related to your sector and enter the category "groups".. Try to join those that catch your attention related to your target.
- Participate by sharing your knowledge
- Comment on other members' contributions
- Add value so that they have you as a reference and come to you.
- Do not sell directly or become a spam user.
If you are just starting out, the ideal is to network with groups in your area. This allows you to make yourself known and in the long run reach many people and maintain contact.
4. Multimedia Content
Do you want to differentiate yourself from others? Your content is key for other users to see what you are capable of. You should always post relevant content related to your industry. To make your profile more interesting and attractive, enrich your profile with multimedia content:
- Click (write article)News: Allows you to publish news as if you had your own blog. Every time you publish, a notification will be sent to your contacts.
- PresentationsThey make the information easier to remember and understand.
- InfographicsThey capture the user's attention and turn complex information into simple ones.
- VideosThey attract more attention by having a direct impact on your audience.
These types of formats are more engaging than just sharing text. We can even reinforce our post with calls to action in the links, so that it can help increase traffic to your website.
Think that this will undoubtedly improve your brand image.
5. Stay active
To boost your profile you must be constant. It is advisable to make 2 or 3 publications per week but always be aware of this social network by checking your interest groups and third party publications in order to interact.
Keep yourself updated at all times and remember that every project, lecture, volunteering or professional action you carry out must be instantly reflected in your profile.
LinkedIn can give your career a boost. This social network is not just an online CV to be used when people run out of work - it's so much more! It is an ideal platform for professional development.
We hope these tips have been useful to optimize your personal LinkedIn profile and that you achieve the goals you have set for yourself. At Geotelecom we take care of the social network management for companies, where we optimize your profiles and upload interesting content for your audience so that they are up to date with all the news of your business.
In addition, we invite you to follow us on our LinkedIn company account We'll see you there too!