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Google Customer Reviews: Essential for your eCommerce

It has been a few years since "customer - seller - other customers" feedback burst onto the market, and it doesn't seem to be going away. Product data sheets and customer reviews are already consulted in equal measure at the end of the purchasing process.

In addition, having your customers leave you feedback about the product you sold them and their shopping experience helps you improve your eCommerce.

Many times you don't know how you can attract the "click" of every customer we impact, then:

Why don't you implement the Google Customer Review Service?

What is this service?

Google's Customer Reviews service is a free service which is used to collect the opinions of customers who have purchased from your website. This service is already available in several countries, including Spain.

The ratings obtained are shown in the following tables. want ads and shoppingand as a badge on your website. This will help to improve visibility, the quality of your ads and SEO.

It should be noted that customer reviews are very influential in the purchase decision and can tip the balance towards one website or another when there is no outstanding competitive advantage. The reviews of other customers drive and influence purchasing decisions, so they are essential for your eCommerce.

In addition, the big difference between this service and the previous review service is that now these reviewers are "real" customers, unlike before, when it was enough to be a user of the website.

After receiving the order, if the customer accepts, Google sends an email with a survey. At this point it will be the customers who will evaluate the products, the shopping experience and they can add comments; which will be sent to Google.

WARNING! This is not a Products Rating Feed as my colleague Estefanía Villasante explained a few months ago, although both can complement each other. The Products Rating Feed serves for product rating, while Google Customer Reviews rate the purchase, and the eCommerce itself.

How to Configure the Account?

-You need to have your Google Merchant Center account verified and claimed.

-On the top three dots icon select Merchant Center Programs, and sign up for the Google Customer Reviews card.

-Accept the Program Agreement on behalf of your company.

Prepares equipment for technical integration

-For this service to work, it is necessary to integrate the module with which Google will be able to receive the necessary transaction information.

-This module is an HTML code that is placed just before the closing tag on all order confirmation pages. A code snippet will also be placed to specify the language of the participation module.

-The implementation of the badge on the pages of your website is optional. In case you want to integrate it, this will be the first code you will have to implement. The web pages must have updated HTML5 DOTYPE. The badge will appear like this:

The Customer Reviews badge can be inserted on as many pages of your website as you wish.

-On the estimated delivery date of the order, Google sends an email to the customer with a survey.

-For this service to work, it is necessary to integrate the module with which Google will be able to receive the necessary transaction information.

-This module is an HTML code that is placed just before the closing tag on all order confirmation pages. A code snippet will also be placed to specify the language of the participation module.

You must insert a code like this inside the tag before the

-We recommend that you place the participation module dialog box in the center of the page. This can be configured in the code above, in "opt_in_sytle":

This screen will be displayed on the payment page, at the location of your choice.

If you haven't implemented it yet, don't waste time. We leave you some links where you can find all the necessary information.

Google Reviews Program

Module Integration

Want to share your experience? Leave us a comment. Do not hesitate to contact our team if you have any questions 😉

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