Search network ads are characterized (as well as those of Google Shopping) for matching supply and demandthat is: they will be displayed only when a user performs an intentional search for a product or service.
And this is exactly what makes it so important to have an elaborate keyword structure in the search network: so that our ads appear at the moment when a user is showing interest in purchasing a product or service that we offer.
We have the experience to develop the strategy that best suits your needs.
The importance of choosing your keywords
Search ads allow you to position ads for as many keywords as you can imagine. However, it is extremely important to know how to select these keywords to avoid investing in terms that will not give us results.
Once the key words have been selected, the constant analysis and optimization will be key to squeeze as much as possible out of the investment and achieve the established objectives.
Networked search strategies
At Geotelecom you will find specialists, with the experience and expertise required, to draw up the strategy that best aligns with your project, regardless of the stage it is in, by implementing strategies such as:
- Careful selection of keywords.
- Creation of campaigns by product
- Remarketing applied to search networks
Both manual and automatic analysis of the performance of the keywords, thanks to tools developed in house.