Search engine optimization (SEO) strategies during Black Friday

On the last Friday of November, as has been the tradition since we imported it from the U.S., the brands and ecommerce open the Christmas campaign with a week of discounts and offers. Many physical stores continue to maintain the winter and summer sales, although since 2015 there has been a generalized in Spain the Black Fridayfollowing the liberalization of the traditional sales dates in 2013. 
After five years of Black Fridays, online stores have generated strategies to improve sales and attract customers. Let's take a look at the factors that are considered important or essential for improve search engine optimization and stand out from the competition.

How Covid-19 influences SEO for Black Friday 2020

Every year the search for the term Black Friday increases a month before the date indicated. This year, and in anticipation of confinements and restrictions to mobility, a significant increase in online sales is expected, according to the recommendations not to leave home and the limitations of capacity in stores.
Secondly, after spring confinement, shoppers have more experience shopping and a clearer recall of the shopping experience.

Read: Impact of Covid19 in Seo

The quality of the service and the brand/store recall are going to be very important. Leverage searches related to the past Prime Day Amazon can help us to position keywords in our online store.

Real-time graph of the number of searches for "Black Friday" in Google Trends.

Position your physical store even if you sell on the Internet.

We call local SEO the optimization of your online presence in local searches. The 78% of mobile searches location-based searches result in an offline purchase, and 46% of all searches have a geographic component.
Users are increasingly inclined to shop at businesses that have a physical store, even if the purchase is made online. In addition, they highly value the service of Click&Collect, purchase online and pick up in store.

Google My Business, Bing Places and Apple Maps

These online mapping and location services are where you can fill in your profile with these 4 basic structured data:Name, address, phone number and URL of your website. Here is one guide to setting up your business data.
To help you search for keywords about your ecommerce in each sector there are free tools (Use Chrome's translator to search in any language).

Server performance, loading speed and mobile adaptability

If your online store can withstand server overload at peak times, it is essential to offer customers an excellent shopping experience. 
A user can't wait more than 5 seconds to view a web page on their Smartphone. The data we are working with predict a mobile sales conversion higher than in other years, around 60% of purchases
In addition, the optimization of images and loading speeds is taken as fundamental according to the Google GuideLinesin addition to the AMP project (Accelerated Mobile Pages) of the search engine to improve loading speed on mobiles and tablets.

Take advantage of Amazon's Prime Day shopping trends.

On October 13 and 14, Amazon held its Prime Day. The main products purchased were in the home, electronics, nutrition and wellness categories.
Products related to technology, beauty, home and decoration have topped the marketplace's top sales. At In general, there is a trend towards items to be enjoyed at home, even in the textile sector, the trend towards comfortable clothing for the home is clear.

Checklist to prepare your ecommerce for Black Friday 2020

To make it easier for ecommerce and online stores to include good SEO practices, we have prepared a Checklist with everything you should take into account to prepare your website for Black Friday.

Do you want to put your business in the hands of professionals? Get to know our service of SEO consultingwhere we will carry out web positioning strategies designed for your business model. Contact us and ask for more information. 

 

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