Google Shopping is one of the most trafficked online price comparison sites in the market, mainly due to its integration with the most important search engine in the world, Google, with a market share of more than 95% in Spain.
The user comes to Google Shopping to search for products that meet their needs and especially to compare prices among all the competition. That is why this comparator has become, over the years, one of the main sales channels for any company. e-commerce store.
The Google Shopping campaignsare an excellent option for companies and e-commerce that want to increase their online visibility and attract more potential customers.
We maximize sales, sticking to your target profitability.
Google Shopping Ads campaign management
Thanks to our specialization in e-commerceWe analyze the opportunities for your business within the Google Shopping environment and draw an action plan with scalable goals from day one. The intention with which we approach the management of Shopping campaigns is to maximize salesby sticking to your target return.
To achieve this goal, there are a number of key variables that we need to have an exhaustive control over, such as investment volumes, CTRs, conversion rates, sales volumes and, of course, the profitability of Google Shopping campaigns.
Some strategies to be implemented from Geotelecom will be:
- Segmentation based on the type of user you are looking for.
- Optimizations based on multiple criteria: price competitiveness, commercial margin, product type, price range, etc.
- Differentiation of where the user is in the conversion funnel to improve ROI.
- Combination of manual strategies with automated systems such as Smart Shopping campaigns, target ROAS or target CPA.
- Support in the management of Google Shopping with our own technology, through our data feed editor and our price tracking (Spypricing).