Success story:
Navarro and Navarro
Services performed
SEO | Blog content
Category
Lead | Lawyers
Sector
Advocacy and heir search
Bufete Navarro y Navarro: heirs' searchers
In June 2021, we started working with the law firm Navarro y Navarro el organic positioning of your website made with an own development in php. A somewhat old website, but well built, with a good web architecture, but difficult to update and content management.
An advanced keyword study offered us the opportunity to learn about terms that legal professionals use in their day-to-day work, all of them related to the search for heirs and the problems associated with the lack of known heirs to a property. Our target were estate administrators, notaries and neighborhood associations.
We start with contents very focused on heir search and was extended to the semantic field of inheritance, with all the terminology of a law firm dedicated to the processing of inheritances and successions.
What were the objectives?
Rank in the top 3 positions in "heir search".
Obtaining property leads without heirs
Brand recognition and increased domain authority
Migrate from in-house development to an agile and easy-to-use platform.
Results achieved
in one year
Increase in visits from the organic channel in one year
Increase in sessions in one year
Lead growth in one year
Increase in new users
Our services of
web positioning
01
Create heir search pages
After keyword analysis, localized searches by city were recurrent. The client was asked to create landing pages for localized searches in the main Spanish cities.
The landing of the cities were associated with the location of the Navarro y Navarro branches in each city, with a Google Maps tab to boost local SEO.
02
Generate specialized and valuable content
We discovered that our target audience was interested in legal issues related to inheritance crimes, aspects of probate genealogy, and complex inheritances between cousins and nieces and nephews.
The customer was approached to write in a useful and friendly way for the non-specialized readerThe company's legal concepts, not only for the sector, explaining and detailing legal concepts such as trusts, legacies, inheritance, usufruct, legitimate and kinship diagrams.
03
Migrate from in-house development to WordPress CMS
A migration from an in-house development to the WordPress CMS was performed, linking the existing blog to the new development of the firm's website. Its developers created a well-designed website with good loading speed.
We also get a blog full of valuable content and ads focused on precise terms and campaigns. Increasing the visits and leads in forms and calls, which indicates that the improvements had a positive impact on the user's experience with the website..
04
Create a content and linkbuilding calendar
We decided to buy sponsored links in the media and as content was created on a weekly basis, related topics within the same semantic field were also expanded.
The own queries from Internet users left in forms and GSC's analysis gave us the clues to include content related to the purchase of empty apartments after the death of their owner without heirs, legal solutions to the squatting of empty houses, etc.
After two years of work, we have managed to position Navarro y Navarro in the first positions of search for heirs and location of heirs, and to appear in the SERP of Google. In addition, Wikipedia Spain has linked Navarro y Navarro as a reference source in its "will" page.
