Success story:
Druni
Services
Google Ads + Social Ads
Category
Ecommerce
Sector
Beauty
Brand history
1987
Druni is born in Carlet (Valencia)
2013
More than 200 establishments in Spain
2015
Launch of Druni Online
2024
+2M followers on Instagram, and +100K subscribers on YouTube El Pódcast de Druni.
2023
Leaders in web traffic in the Beauty ES sector and eCommerce launch in the Canary Islands
2022
Start of Druni x Geotelecom partnership and launch of the App
Results achieved
in one year
Increased web traffic
General increase
Revenue and sales
Objectives set for
Social and Google Ads
01
Attract new users
We wanted to diversify Druni's audience and reach a younger audience. To do so, we bet on platforms such as TikTokThis allowed us to connect with new audiences and expand its customer base in the digital environment.
02
Increase brand recognition
We wanted Druni to become an always visible brand. We implemented a awareness strategy active throughout the year, which helped us to position Druni as a reference in the beauty sector, without relying only on specific campaigns.
03
Increase digital sales
To enhance your eCommerce and reach more customers, from Geotelecom, we optimize the Google Ads and Meta Ads campaignsThis allowed us to maximize sales and make the most of their digital presence.
What strategy do we follow?
Multichannel campaigns
We implemented a strategy that encompassed the entire funnel on Google, Meta and TikTok, attracting both new users and recurring customers.
Awareness strategies
We create innovative campaigns throughout the year to keep Druni in the consumer's mind and connect with diverse audiences.
Product optimization
We improve cataloging and optimization in Google Ads and Meta Ads to highlight eCommerce strengths and increase conversions.
With Geotelecom, we have found not just a supplier, but a true strategic partner. They are a natural extension of our team, and their professional and close approach has allowed us to achieve exceptional results."
Bernardo Casp
Druni CMO
