Success story:
Craftelier

Services

Google Ads

Category

Ecommerce

Sector

Ma

Why did Craftelier decide to go ecommerce?

01

Decline in physical store sales after the 2008 crisis (disposal of accumulated stock).

02

E-commerce boom (constant adaptation to new trends).

03

Pioneers to meet the existing digital demand.

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"In the 12 years of existence of Mi Tienda de Arte (currently Craftelier), the PPC has been one of the 'fuels' on which the great growth figures of the brand have settled. Since 2018, hand in hand with Geotelecom we got this 'fuel' to be of better quality and the car could pick up more speed."

Guillermo Garcia

CMO of Craftelier

Brand history

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1983

"My Art Shop" and e-commerce creation.

 

2011

"My Art Shop" and e-commerce creation.

 

2018

"My Art Shop" and e-commerce creation.

 

2024

"My Art Shop" and e-commerce creation.

 

2022

"My Art Shop" and e-commerce creation.

 

2020

"My Art Shop" and e-commerce creation.

 

Key strategies and campaigns used in Google Ads

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Shopping

Structured by profit margins, with greater automation and presence of Smart Bidding strategies.

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Search

Complement to the Shopping part (e.g. TOP products).

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Display

Development of studied and attractive creativities during launches, promotions, etc.

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Youtube

Support to the rest of the networks when it is in their interest to promote.

Comparison 2022 vs 2019

+ 0 %

Turnover in the online channel in Spain

+ 0 %

Of online channel sales in Spain

+ 0 %

Google Ads Revenue

+ 0

Google Ads Sales

Craftelier vs. its competitors

Innovation and logistics

Real and powerful promotions

Variety of catalog and development of own brand

Payment and shipping methods carefully studied before being launched

Support in RRSS of the global strategy

Competitive pricing
in its vertical

International growth

+ 0 %

Presence
international

+ 0 %

Turnover from international markets

+ 0 %

Revenues in
Google Ads

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