Success story:
Craftelier
Services
Google Ads
Category
Ecommerce
Sector
Ma
Why did Craftelier decide to go ecommerce?
01
Decline in physical store sales after the 2008 crisis (disposal of accumulated stock).
02
E-commerce boom (constant adaptation to new trends).
03
Pioneers to meet the existing digital demand.
"In the 12 years of existence of Mi Tienda de Arte (currently Craftelier), the PPC has been one of the 'fuels' on which the great growth figures of the brand have settled. Since 2018, hand in hand with Geotelecom we got this 'fuel' to be of better quality and the car could pick up more speed."
Guillermo Garcia
CMO of Craftelier
Brand history
1983
"My Art Shop" and e-commerce creation.
2011
"My Art Shop" and e-commerce creation.
2018
"My Art Shop" and e-commerce creation.
2024
"My Art Shop" and e-commerce creation.
2022
"My Art Shop" and e-commerce creation.
2020
"My Art Shop" and e-commerce creation.
Key strategies and campaigns used in Google Ads
Shopping
Structured by profit margins, with greater automation and presence of Smart Bidding strategies.
Search
Complement to the Shopping part (e.g. TOP products).
Display
Development of studied and attractive creativities during launches, promotions, etc.
Youtube
Support to the rest of the networks when it is in their interest to promote.
Comparison 2022 vs 2019
Turnover in the online channel in Spain
Of online channel sales in Spain
Google Ads Revenue
Google Ads Sales
Craftelier vs. its competitors
Innovation and logistics
Real and powerful promotions
Variety of catalog and development of own brand
Payment and shipping methods carefully studied before being launched
Support in RRSS of the global strategy
Competitive pricing
in its vertical
International growth
Presence
international
Turnover from international markets
Revenues in
Google Ads