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Success story:
Craftelier

Brand evolution

Why Craftelier
decided to launch
to ecommerce?

Decline in physical store sales after the 2008 crisis (disposal of accumulated stock).

E-commerce boom (constant adaptation to new trends).

Pioneers to meet the existing digital demand.

Innovation in logistics

Real and powerful promotions

Variety of catalog and development of own brand

1200x300logo

vs. the competition

Payment and shipping methods carefully studied before being launched

Loyalty and recurrence work

Support in RRSS of the global strategy

Competitive pricing in your vertical

1200x300logo

vs. the competition

Variety of catalog and development of own brand

Payment and shipping methods carefully studied before being launched

Innovation in logistics

Real and powerful promotions

Loyalty and recurrence work

Competitive pricing in your vertical

Key strategies and campaigns
used in Google Ads

Shopping

Currently structured mainly by profit margins, with increased automation and presence of Smart Bidding strategies.

Display

Development of studied and attractive creativities during launches, promotions, etc.

Search

Complement to the Shopping part (e.g. TOP products).

YouTube

Support to the rest of the networks when it is in their interest to promote.

Comparison 2022 vs 2019

+ 0 %

of turnover in the online channel in Spain
+ 0 %

of online channel sales in Spain
+ 0 %

of income in
Google Ads
+ 0 %

of sales in
Google Ads

International growth

From the beginning of our work together to the present day

+ 0 %

of international presence
+ 0 %

of revenue in Google Ads
0 %

of turnover comes from international markets

"In the 12 years of existence of Mi Tienda de Arte (currently Craftelier), the PPC has been one of the 'fuels' on which the great growth figures of the brand have settled. Since 2018, hand in hand with Geotelecom we got this 'fuel' to be of better quality and the car could pick up more speed."

Guillermo Garcia (CMO of Craftelier)

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