Success story:
Sam Parfums
Services performed
SEO | Blog content
Category
Ecommerce
Sector
Perfumery and accessories

Fragrances and accessories from the Canary Islands
Sam Parfums is the trade name of a chain of perfumeries and accessories stores based in Lanzarote since 1969.
Specializing in perfumes, handbags, jewelry and cosmetics, they have 7 stores distributed throughout the island. We will start working on the technical SEO of your website in June 2021.We start by optimizing the crawl budget and working on the indexing of your website with 5 languages.
After optimizing the Robots.txt file, generating specific sitemaps for each language, we analyzed the main keywords, in 5 languages, that supported the search intent for a sector with a lot of competition and quite saturated with online stores.
What were the objectives?
Increased sales in European countries
Increase in average order
Strengthening Sam Parfums brand awareness
Highlight in the online ecositema of perfumeries in the Canary Islands
Results achieved
in one year
Increase in revenues from the organic channel
Increase in sessions
Lead growth in one year
Increase in new users
Our services of
web positioning
01
San Parfums team training
Sam Parfums' marketing team in 2021 had two people dedicated to introducing new products on the website, taking orders, labeling and shipping products to the last day of the year.The only agency in Lanzarote with the structure to ship orders to Europe.
We conducted several training sessions focused on writing goals and product descriptions with a clear conversion intent. We worked together with the team to reorganize the product categorization and establish a working mechanics for product rotation.
02
Optimization of title and category goals
Sam Parfums has a large rotation of beauty and health products by season and new accessories such as handbags and jewelry. All that remained was to optimize the main categories and perform internal linking between sections of the website.
The task had just begun. The translations and optimization of category and product targets required a research of organic terms in France, Italy, Portugal, Germany, and in the English language.
03
Eliminating duplication and redirecting obsolete products
Years of adding products, disconnecting products, deleting urls and republishing meant having a huge amount of urls that were once visited, but no longer offered a 200 code.
Establish a correct faceting and filtering of products, eliminating and redirecting obsolete products to new products and new releases, significantly increased top 100 Urls and associated keywords.
04
Blog content translated into 5 languages
How to increase brand awareness among European users?
Offering valuable content in your language. Publishing product reviews and beauty tips in 5 languages. Creating a monthly publication schedule and measuring the impact and visits from European countries.
Through a translation API, we automate the translation of blog entries into 5 languagespositioning relevant terms in Italian, French and German.
The whole internalization process has been accompanied by Google Ads campaigns in 4 European countries. Reinforcing the branding of the brand and placing some stores of perfumes and accessories of a small island of the Canary Islands in the European markets of fragrances and cosmetics. From Geotelecom we continue working with Sam Parfums.