HOAs on the suspension of Google Merchant Center accounts. Jorge Ariasdirector of Geotelecom and specialist in Google Shopping had the opportunity to participate online in one of the Hangouts On Air (HOAs) sessions.
In this session we dealt with the issue of suspension of Google Merchant Center accounts, which due to the time of the year, we will need to have ready for the Christmas or Christmas campaigns. Black Friday.
In times of great commercial movement through the network, it is very important not only to get our product feeds and Google Merchant accounts approved, but also to publish as many products as possible, in order to achieve greater coverage and impact on potential consumers.
To achieve this, it is necessary to follow clear guidelines set by Google, paying attention to elements such as GTIN, mpn, Title, etc.
In addition, it is important to take meticulous care of the descriptions and images, to offer a clear, intuitive and sufficiently informative vision that leads the user to make the final purchase decision or, at least, positions him favorably towards it.
This HOAs explained how to anticipate an account suspension in Google Merchant Center and also how to treat the data feed and recover it, making it ready for publication.
We leave you the link so that you can access the complete content for further information and to resolve any doubts you may have. https://youtu.be/EyIqMHiRGa0
Help us to improve and tell us what you missed in this HOAs that we can improve for next editions]]>].
