10 tips for a perfect landing on Black Friday 2024
In Geotelecom we want you to have a perfect landing page on Black Friday. We give you these tips that will help you to have your website optimized for your customers to buy.
Tips for your Performance Max this Black Friday
Prepare your Performance Max campaigns for success this Black Friday with these tips, take a look!
Black Friday video campaigns: YouTube strategies and creatives
We tell you how to prepare video campaigns to succeed this Black Friday on YouTube - take a look!
Guide for a strategic Black Friday SEO plan
Check the main points to take into account to prepare your SEO for Black Friday. Create your checklist and be prepared to succeed every year.
Five tips for your social media strategy on Black Friday
We know that the buying behavior of users has changed in recent months for obvious reasons: the coronavirus pandemic. We have seen how a large part of the population that had not yet done so, began to see in the online channel an opportunity to buy, sell and, in turn, to interact with people. And within this digital world we find that social networks continue to grow. This is confirmed by the penetration rate of the IAB's 2020 Social Networking Study, which indicates that 87% of the Spanish Internet population is a user of a social network and that 30% will register on a social network in the next 12 months. However, the last four months of this rare 2020 bring interesting challenges for social networks and e-commerce: Black Friday (November 27), Cyber Monday (November 30) and Christmas. According to Google data, ecommerce is expected to experience a 23% growth thanks to Black Friday and Cyber Monday and physical stores are expected to see their sales reduced by around 13%. How can we implement a social media strategy in our marketing strategy for these dates? In this blog post we will tell you how to do it but, week by week, we will crumble all the opportunities at your fingertips to incorporate into your digital strategy for Black Friday and Cyber Monday. Create hype Black Friday is a day marked on the calendar of brands, however, it is not only brands that put in place a whole marketing mechanism but users also perform a research work in the previous weeks. 35% of consumers will start searches a month earlier and 31% two weeks earlier, according to a Google report. With this scenario, attracting an audience in advance will be key and, in turn, will be easier because, if done during the week of Black Friday, the competition will have multiplied. How do we put this into practice? By creating hype. This strategy can be done in many ways such as, for example, telling your followers that your company is going to participate in Black Friday with great discounts, gifts and surprises. Create a special hashtag It is obvious that all publications related to this day will carry the hashtag #BlackFriday and it will be difficult to position yourself among so many. However, even if you use that hashtag, you can create a different one for that day that will make it easier to stand out and invite your followers to use it. The hashtag should be clear, simple and easy to remember. Here's a silly example: #BFTiendasFulano. Oh, and remember to invite your followers to use it with some kind of incentive. Invest in advertising on social networks We assume that you have already had the pleasure of getting to know your buyer persona or ideal customer, but if this is not the case, research the social networks they use and invest in advertising to capture their attention. It will be a sure way to get closer to him and for him to get closer to you, win-win! In future posts we will talk in more detail about all the platforms and strategies available for SEM. Email marketing is a good companion If you have a newsletter, take advantage of it during the week of Black Friday and, if you don't, surely you have a database of loyal customers to whom you can tell all the actions you have planned for that big day. Reward your followers Take care and pamper your followers because today's followers will be tomorrow's buyers. Apart from the offers you decide to make, launch discount codes or raffle gift cards. In this way, in addition to rewarding your followers, you will also know more accurately which conversions have come directly from social networks. And so far, some of our recommendations for your social media strategy; pay attention to our channels so you don't miss any of the following related posts! And if you haven't had enough, for the moment you can take a look at other tips from past editions.
