All e-commerce must link to the ODR

News in the world of e-commerce! The European Parliament, according to article 14 of Regulation No. 254/2013, will oblige from February 15, 2016 all online stores operating from the European Union to include on their websites a link to the Online Dispute Resolution Platform of the European Commission (Online Dispute Resolution - ODR). This article requires sellers to inform users of the possibility of obtaining redress for complaints outside the strictly judicial sphere, usually involving the intervention of a third party acting as a neutral intermediary between the consumer and the company against which the complaint is being lodged. Depending on the case, the intermediary may propose a solution, impose a solution on the parties or bring them together to reach an amicable agreement. This alternative dispute resolution is often much cheaper, simpler and quicker than going to court. In no case does it specify where this link should appear, it only emphasizes the need for it to appear somewhere. This website can be used both by consumers residing in the European Union to try to solve multiple problems arising during an online purchase and by the companies themselves, which may use it to file all kinds of claims against their own consumers in relation to the products or services provided. It should be noted that in Spain, as there is still no dispute resolution body, it will take some time for this obligation to come into force. However, it is recommended to include it from now on so that when it appears our web page adapts to the current regulations. And you, have you already adapted your website to the new regulations?