New Automated Bidding and Google Shopping ID Optimization Solutions
Pay attention, we are coming with important new features for the optimization of Google Shopping campaigns! On the one hand we already have the possibility to manage campaigns through flexible bidding strategies, the second novelty and the one that we consider much more interesting is to optimize bids by ID - At Article level - through fully customizable filters [...]
HOA on Merchant Center and Shopping Campaigns - Google Partners Academy
Jorge Arias, CEO of Geotelecom has had the pleasure of participating live in an HOA, addressed to Mexico, Peru, Argentina, Chile and Spain, about Google Shopping and Merchant Center. This month there are many new features in Shopping... and Jorge has had the opportunity to know them, share them and comment them first hand, contributing with his enthusiastic vision [...]
New requirements for product identifiers in Google Merchant Center
As expected, Google Shopping has included new requirements for product identifiers. We had already announced that the GTIN or barcode was going to become very important in Google Shopping and the new features we bring you today confirm our predictions. The GTIN code in ecommerce is becoming of vital importance, in [...]
iConversity Google Shopping Course
From 14 to 16 July 2015 Jorge Arias taught a course on Google Shopping at iconversity digital marketing school. In the following LINK you can see the presentation of the course. I hope you like it!!! The course for iConversity was divided into the following parts, which one by one shaped a complete explanation [...]
Do you give Shopping data to your competitors?
Since the appearance of several modules for some CMS (Prestashop, Magento, etc.) the number of product listing advertisers or Google Adwords has increased exponentially. Until recently, generating "by hand" the data feed with all the mandatory attributes (let alone the recommended ones) was a bit less than an odyssey. I still remember calls to [...]
