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Mandatory GTIN code in Google Shopping!

Postpone all the pending items on the "urgent" list; because from May 16, 2016 it will be totally MANDATORY for all advertisers who want to promote their products on Google Shopping to provide the system with the GTIN code of all their products. Until now this code was only mandatory for items of [...]

Compulsory GTIN code in Google Shopping!

May 16th 2016 it will be completely COMPULSORY to include the GTIN (Global Trade Item Number) of every product you want to promote in Google Shopping. Til now, this code has just been obligatory for all the products included in the 50 brands designated by Google last summer. However, according to what the Internet and communication giant [...]

New requirements for product identifiers in Google Merchant Center

As expected, Google Shopping has included new requirements for product identifiers. We had already announced that the GTIN or barcode was going to become very important in Google Shopping and the new features we bring you today confirm our predictions. The GTIN code in ecommerce is becoming of vital importance, in [...]

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