10 tips for a perfect landing on Black Friday 2024
In Geotelecom we want you to have a perfect landing page on Black Friday. We give you these tips that will help you to have your website optimized for your customers to buy.
5 tips to optimize your personal profile on LinkedIn
Optimize your LinkedIn profile with the key tips we give you from Geotelecom. Stand out in this professional network and increase your job opportunities.
Hreflang: Internationalization and web localization
In our blog we tell you what the hreflang tag is, how it can help you in your international SEO and how to set it up with our tips.
Guide for a strategic Black Friday SEO plan
Check the main points to take into account to prepare your SEO for Black Friday. Create your checklist and be prepared to succeed every year.
[WEBINAR SEO] Fantastic animals and where to find them: SEO Secrets
We are launching our first WEBINAR! And we start doing it with a topic that we are passionate about and that, in addition, we are very good at: SEO. Subscribe!
Seo on YouTube: First steps
Today we want to start by asking how many of you consume YouTube on a daily basis. Well, on second thought, maybe it would be better to ask: How often do you use this platform in your daily life? And it is a fact that YouTube has become one of the most trafficked platforms on the Internet, becoming your favorite player, your topical webinar and the fastest and most concise answer to how to solve that problem you have in mind. Cisco already predicts that, by 2022, video will be the king of the Internet, concentrating more than 80 % of the traffic. So if you also think it's time to get your act together and want to find out how to be more visible on YouTube, read on. 😉 SEO on YouTube, make it easy The first thing to keep in mind is the raw material: the video. No matter how good an idea we have and how much SEO work is done on YouTube, we will be playing in difficult mode if the video does not meet some minimum requirements: mp4 format and in HD to be able to offer different video resolutions when playing it. Good acoustics and lighting: No matter how much you are telling something fascinating, if you have psychophones in your microphone or the light is so dim that you can barely be seen, you will need a miracle to retain your audience. Size and time limits: If you're just starting out on YouTube and don't have a verified account, keep in mind that videos should not exceed 15 minutes of recording time, nor 128 GB in weight. So easy and simple, and without resorting to a super audiovisual production. By complying with these minimums, you already get a better predisposition on the part of the audience to stay watching your fantastic videos. Which, as we will see later, is VITAL. How to position a video on Youtube 1. Use keywords wisely First of all, you must identify the problem you solve with your video and then find out how users search for it. To do this, you can use tools such as KeywordTool.io, Google Trends, Answer the public or the autocomplete option of the Youtube search engine. Once you have selected the keywords, you must include them in the title, description and tags. For the latter, we recommend that you take a look at the tags of related and competitor videos with the help of the VidIQ tool, and that you use synonyms, since Youtube takes into account semantic similarity. Activate transcripts and plan your Elevator Pitch In some countries, such as the USA, it is obvious (and mandatory), but in Spain we are not yet aware that Youtube reads us. Yes, yes, just as you read it. Youtube reads us and also listens to us. Search engines detect the text of the subtitles, so it is essential that you activate the automatic transcriptions and take special care of the first 15 seconds of your speech. Not only because of the impact it may have on the audience, but also because Youtube also analyzes the audio for keywords. SEO Tip: Spend a few minutes doing the manual transcription. It is possible that the automatisms include some spelling mistakes in the subtitles that we prefer to avoid. 3. Video thumbnails and CTR Thumbnails matter, because they can make the difference between your video being the love at first sight of many or going completely unnoticed. If you want to get a high CTR, in addition to taking care of the title and description, you should create your own custom thumbnail. Or you can also let YouTube choose for you. 😉 4. Timestamps If your video exceeds 30 seconds in length, you can consider adding timestamps. Timestamps are widely used in music albums to separate the different songs that make up the work, and they basically work as if they were the index of the video. To create timestamps you only have to take into account two elements and include them in the video description: The second in which you change the topic The actual topic you are talking about Et voilá, this would be the visualization of the timestamps in Google SERP: SEO Tip: For the timestamps to be displayed correctly, the first timestamp must start at the second 0:00 5. Improve your retention on Youtube To increase the viewing times and retention of your videos, you can include cards that link to other videos or playlists on your channel (or related channels), conduct polls or even link to your website. We also recommend adding some transition elements to your videos. Try adding a logo, card or some text in your videos, and you will see how your times improve. SEO Tip: If you don't have much time, tools like Envato, Rederforest or Panzeroid will help you create a simple and original intro for your videos. 😉 Engagement metrics for Youtube. Everything under control? We already know that Youtube is interested in users staying as long as possible consuming videos on its platform. The more videos watched, the more ads that bring in revenue, right? Therefore, user interaction, precisely what we can control the least, is super important to increase organic visibility. Let's look at the most important ones: Video viewing and CTR As we all know, the CTR is the click-through rate, that is, out of every how many appearances the user opts for my video. But why do we highlight it? Because Youtube distinguishes two types of CTR depending on the retention they have had: Simple CTR: We can get it with a good positioning and optimization of the video. With a simple click, we would have it, even if the user abandons the video after two seconds of viewing. Long CTR: It takes retention into account, and it is the CTR that we all pursue. The long CTR derives in a great time of visualization of the video and of the platform. Let's not forget that Youtube wants
Prestashop: CMS management system for e-commerce
In our review of the most used CMS in e-commerce, we could not miss PrestaShop, the open source content management system used by one in five online stores in Spain. So, we are going to tell you the main advantages and features of PrestaShop, templates, modules and options of the platform born from a university project by Bruno Leveque. Installation and implementation The latest version published by PrestaShop is version 1.7 and brings some changes compared to 1.6, in performance, design and internal structure. It incorporates the Megamenu to facilitate the creation of product categories. It bets on security and design, with the native module for layout and page design: Ap Page Builder. Like other CMS, its basic installation is available in most hosting services that we can hire, from there, we will have to go through the cashier and choose one of the hundreds of templates available. In case you have programming knowledge, you can opt for the base template and go tweaking and adapting the web to your design and brand, avoiding reloading the code of the page with CSS that you are not going to use. Internal structure The small changes in version 1.7 leave us with an internal structure that facilitates the customization of our e-commerce Order management Having an easy to use order management system, which offers all the necessary information to keep track of orders, statistics and shipping, is essential to know the data of your business. This is where PrestaShop Back-office has an added value compared to other CMS. It offers us: Back-office Ids: Verify double transactions and errors Information and configuration of order status Tracking of the sale: We can know where the sale comes from Apply filters: Weight, size, color ... Contrast data Back Office VS Analytics: A statistics panel with the possibility of exporting data and compare them with measurement platforms. Modules for almost everything If something stands out in PrestaShop compared to other CMS is the quantity and quality of existing modules to make any implementation. From creating a Marketplace for external stores, to synchronizing the store's product feed with advertising platforms, without needing to know how to code. The modules offer practical solutions to different problems. PrestaShop has an official store to download and install modules with all the guarantees of security and performance. Although there are also developers who offer their modules in other portals. Here is a link to the modules that are recommended as essential for any online store. Translations and sales in other countries More and more online stores are deciding to sell in other countries around us. In this case, the translation of the product cards, categories and template becomes essential. PrestaShop makes it easy for us, offering, natively, the main changes in our website. So we can configure: Add a default language and country Default languages: is ca gl eu Units of measurement Language and country code Currency There are translation modules that make our work easier, although we always recommend a thorough review and check the main terms and categories of the page. Product sheet: titles and descriptions And we come to the part where we must present our product to web surfers. This is where we always recommend our customers to invest time in describing and titling the products in order to be found by search engines, combining a comprehensive description of our product, with photos and graphics that make the item for sale attractive. PrestaShop is very convenient and easy to use. The Catalog section encompasses the ecosystem of products, categories and brands. Each tab has clear options to optimize each product. Options such as choosing the cover photo, product associations, category and subcategory where to associate the products, even the use of specific modules for each product, as well as filters to facilitate the customer's search. Conclusions Among the different CMS that we see daily in the agency, PrestaShop has been gaining an increasingly important place in e-commerce with catalogs of between 2,000 and 10,000 products. The ease of managing many items and the variety of modules and solutions to customize online stores, make it a weighty option for the vast majority of online stores. The biggest drawback we detected is the price of modules and templates, having to make a higher initial investment than with other CMS for e-commerce management. We hope it will help you to make a decision and choose the CMS that best suits the characteristics and needs of your business.
WordPress: a basic guide for beginners
We know that starting out in the digital world is not always easy. However, there are intuitive platforms ready to facilitate the creation of a website without worrying about having advanced development skills. That is why WordPress has stood out for years as the platform par excellence for websites dedicated to the provision of services or personal blogs that, thanks to the wide variety of templates and plugins it has, make it the most versatile CMS on the market. From Geotelecom we tell you what small steps you should take to create or manage your website with WordPress like a professional. Advantages of using WordPress This platform is known for being the easiest to use, but do you know what is so special about it and why it is still among the favorites? We tell you in 3...2...1: Easy installation Unlike other platforms, WordPress facilitates its installation with automatic integrations directly from hostings such as 1&1 that carry out the whole process. Fundamental steps when installing WordPress for the first time. Variety of templates: No matter if you have a personal blog, an online store or a law firm, you will find the template that best suits your business. Variety of plugins: You will have a number of plugins that will provide very useful features such as special forms, image galleries, SEO optimization, etc.. It has the technical support you need: Being a platform with great expansion worldwide, it has support in all languages and for any problem. WordPress has a minimum cost: The price to have your website is considerably reduced if we compare it with Magento or Shopify. The best WordPress templates and how to choose the right one Templates or themes are an important part, as they will give the initial appearance that the website will have. Therefore, it is essential to take into account some points: Performance and speed: Some WordPress templates have a mind-blowing design, animations that amaze any user, but the loading speed is very high, so you must take into account whether your hosting and overall configuration can support a complex design. Within the web positioning, the loading time affects significantly, as it goes hand in hand with the user experience (UX) we offer, so this is one of the most important aspects when doing an SEO audit. If you have doubts about the speed of a template, you can make use of tools such as Google Page Speed or Web Page Test that, although they are not conclusive because the template has no previous data, serves as a clue to decide whether or not to opt for a design. Responsive Design: Avoid choosing templates that do not have a responsive design, that is, that do not adapt perfectly to any type of device. Sometimes there are themes whose design on desktop is impressive, but on mobile it looks like a tetris. "Currently, traffic coming from mobile constitutes more than 60% of the total." For this reason, you should not stop thinking about multiple devices, so make sure you choose a template that has a responsive design for your website. Versatile theme: Something highly recommended is to choose templates that have a versatile design that has multiple functionalities that interest us. Sometimes, there are themes designed for our type of business, but do not come with other options that we want to add later, such as a blog section or multimedia content widgets. In these cases we will have to update the template, install additional plugins or change the design. If you are thinking about a template and do not know what to choose, you can find the one you like directly within the WordPress store or on platforms like Theme Forest, which has a wide variety of designs, styles and prices for your business activity. Still do not know which templates are suitable? We leave you some of the most recommended for you to choose your favorite: The best WordPress themes Avada: ideal for simple websites with multiple themes. NewsPaper: one of the best options for blogs and news websites. BeTheme: is perhaps the one that has more variety of themes for different themes. XTheme: it is not conventional, so if you want to generate an impact from minute 1, this is your theme. Hestia: widely used for professional websites. It incorporates a modern design and multiple carousel display options. Must-have plugins that you should not miss Plugins are additional features that can be installed later, such as cache management, SEO optimization, integration of measurement codes, online store and more. Keep in mind that, as these options include the modification or improvement of the pre-established code, it is essential to ensure the source of these plugins and their quality in terms of security. From Geotelecom we recommend the following WordPress plugins that you should have: W3 Total Cache: Cache seems like a harmless concept, but if you make big changes to your website that are not seen in the front office, this may be something to keep in mind. This plugin allows you to optimize the cache so that the user can view the latest version of the website faster. Autoptimize: Have you ever wondered what "minifying" code is? In tools such as the aforementioned Web Page Test there are metrics related to the loading speed due to the lack of minifying the code. This refers to a large amount of unused or unoptimized HTML, CSS or Javascript code. Plugins such as Autoptimize allow you to reduce these files so that performance is better. Optimizer.io: Sometimes we have a great website, but our images make the loading time very high. We know you want to have fantastic banners, so Optimizer.io is a plugin that allows you to optimize your images without losing quality. Google Site Kit: No matter if you have a business or if it is a personal blog, it will always help you to optimize your website.
5 Ecommerce mistakes to avoid
There are very common mistakes in ecommerce, is anyone spared from them. MEGA SPOILER: no. We never get out of these problems, either because we have started a project or we have already been working on it for a while. Occasionally, there is the idea that having a website by itself is the 90% of the job done. However, there are both internal and external factors that can become a handicap and, sometimes, an accumulation of them. Errors in ecommerce from which few are saved Currently, with the crisis by covid-19, there are many ecommerce affected by the pandemic, not only because the situation itself affects, but because many have taken advantage of the moment to make "adjustments" that do not always go well. Want to know what these common horrors are? Let's start: ? crawling and indexing ? server attacks ? internationalization and language ? content ? bonus track 1. Crawling and indexing errors The correct indexing of all the priority urls of a domain is perhaps one of the most important things when it comes to organic SEO positioning. If a category is not indexed, and therefore Google cannot crawl it, all the content it contains will not be visible. Installing modules The modules of the different CMS make our life much easier, either to implement payment methods or to change something in the aesthetics. However, sometimes they can generate problems when they perform actions by default when installed. A very typical example is the faceted navigation modules and their magical ability to automatically alter the indexing status of the categories in the navigation menus. This causesindex, follow to becomeno index, no follow. Category deletion Removing the unusable is not always a good thing. When removing a category, especially if it is in the navigation menu, it is important to consider whether it has traffic volume, as it can affect visibility very considerably. Is it a missile? Is it an explosion? No, it is a migration Yes, migrations are always a problem when they are not properly planned and controlled. What happens when there are radical design changes? The web structure is modified, so we must consider that our priority urls should never be altered or "loaded in a fancy way". Let's remember that these correspond to an important percentage of the domain's total traffic. On the other hand, redirects are fundamental. If there are changes in urls or directories, we must perform 301/302 redirects as appropriate, so that Google understands these changes and 404 errors are not generated as if there were no tomorrow. Sounds logical, doesn't it? Well, put this post-it in your long-term memory. 2. Server errors and attacks In ecommerce, server errors are very common in any domain, big or small. Not only can they occur on simple servers, they can occur at different levels and with different consequences for the website. What are the common server attacks? Code injections: these are based on the insertion of external code fragments that seek to alter certain functions or add information from other websites. An example of this is altering login verification to make it possible to access a session without the need for a username or password. Massive content downloads: this occurs when certain IPs massively download malicious content onto the web. Malicious pages: this consists of inserting dubious redirected pages from websites to gain malicious traffic. How to detect possible problems? One of the best ways to check any anomalous behavior within the web is by analyzing the server logs, in this way we can detect the IPs that have accessed and the interactions they have made. However, we have another tool for this and it is none other than GoogleSearch Console. With this platform we can quickly access our notices and detect possible errors on our website: 3. Internationalization errors When we decide to go out to other countries with our ecommerce, of course we take into account factors such as competition, the type of market, its growth, etc. However, there is an essential factor that, although it may seem obvious, must be taken care of with great care: language and localization. The most common mistakes associated with the internationalization of a website are the following: Misconfigured Hreflang The Hreflang tag allows us to indicate to search engines the language and localization of a domain.Therefore, if we want our website to be present in France, we must indicate with this tag that it should indeed be displayed there. Let's see this example from Content King: However, a misconfigured Hreflang tag is a common mistake in ecommerce. If the language or localization is not correctly indicated, it can lead to various consequences. A typical example is when Google is not able to show the correct page to the user according to their geographic location, or instead of the UK version it shows the EN (yes, friends, they are very different). Duplicity of content, watch out for the server! Let's remember that having several versions of our website, we could also have duplicity in the content and cause the server to be affected if a correct configuration is not made. Whenever possible, you should consider hosting your website in a specific country. If you do so, please do not work with a directory structure as well. Automations and 'fancy bugs' Not all languages work well in Google Translate. The database and queries for German or Japanese are not the same as for English, for example. When we want to translate our website it is important not only to ensure that all content is translated, including urls and metatags, but also to keep in mind the quality of the translation itself. - 68 % of users in Europe visit websites in their language when the option is available - 44 % of users cannot access information of interest because they cannot find websites in a language they can understand.
SEO Trends: How to Optimize your E-commerce
"If you really succeed in impressing your customers, they will tell each other about it. Word of mouth is very powerful. Jeff Bezos, Founder of Amazon. With this sentence we leave you our recommendations and SEO trends for this 2019-2020. Before reaching that level of impact you need to stumble, stumble and stumble to understand that a website alone does not guarantee success, but the strategy; the will and vision, on the other hand, may. That's why we bring you the SEO trends of late 2019 and early 2020 so that you manage to "imitate" your most expert competitors without becoming a low-quality copy. 1. Web architecture and SEO trends: how do the big ones work? It is the hierarchical organization that each domain has in relation to its directories, subdirectories, categories of different levels, products and other pages that may be linked. The most visited web pages in Spain stand out for having a very elaborate architecture, focused mainly on the syntax of their urls, taxonomy and ontology. Syntax of a URL Refers to the order and relationship of the words included in order to ensure that they comply with the usual structure Taxonomy: Refers to the relationship that exists between the different categories and subcategories. The more characteristics they have in common, the easier it will be to group them together. It is no coincidence that when we see a menu in a restaurant, hake is under fish and tofu under vegetarian dishes, it sounds logical, doesn't it? Ontology: This treats the relationship between categories as an entity-relationship model where the exchange of data between them and of course the interlinking is involved. 2. Quality of content in large e-commerce With the recent updates of the search robots algorithm, content has become, along with site speed, one of the most important factors to distinguish between a quality website and an ordinary one. This year's SEO trends suggest considering the following: Not having spelling mistakes, since we don't want users to be frightened by the "horrors" that may be committed by automatisms or poorly done translations. Offer something more than what the title offers. Represent faithfully the title, i.e. if the metatitle is "Washing machine brand X at the best price" we cannot make a user end up in a landing page with content about fans. Include your keywords. These are your best friend, the more you have does not mean you are doing better. Use those that boost the content and allow you to position. 3. SEO basics: meta tags Yes, meta tags, those elements that some people still don't see the importance they have. Titles, on the one hand, have a direct impact on positioning, since their purpose is to define the site's content. On the other hand, the meta description serves to argue the content and invite the user to click both in organic searches and in ads. What is the structure used by the big players? There is no magic formula, but we bring for you some examples of SEO trends for their positive results: Titles a. [Product name] [adjective] | [brand name] b. [Category name] [adjective] | [brand name] c. [Personal brand] | [short name of the article/category] d. [Name of the offer "BlackFriday 2019"] | [Products on offer] | [Brand name] Description a. [Product name] | [brand name]. Discover our [product name] brands like [brand names] [adjective] at [website name]✅ b. We feature [product name] from [minimum price] [web name] c. "We're on BlackFriday! Discover our ⭐ offers of up to [X percentage] ⭐ on [product name] that we have for you" If you are a well-known brand, it is best to include your name at the beginning to increase the CTR, if you are not yet, it is advisable to add it at the end to give importance to what you can offer to the user. SEO trends in design and usability Gone are the background colors, strange text fonts and 100% desktop oriented websites. We are almost in 2020 and the trends are oriented to cleaner, clearer, intuitive but very dynamic designs, with the implementation of high quality images, videos and objects with clear calls to action. From Geotelecom we tell you the UX-UI design trends for this new year: Gigantism: This style is based on making the elements large and colorful in order to increase the permanence of users on the web. Asymmetry: This is based on the use of asymmetrical objects both for the background of the body and for the divisions of the sections so that they break with the standard and offer the user a different perspective. Hamburger menus: How to include all the categories in the menu without making an endless layout? For this, the largest websites have implemented the hamburger menu. In this example, Amazon keeps non-generic categories in horizontal format and in the vertical menu includes all its categories: Cinemagraph: This format is based on the incorporation of a static image in which a specific area of it maintains the movement. Interesting, isn't it? Mobile First: It should not only be responsive, it should be designed so that users have a good mobile experience and be a gateway to the desktop version. Here are some examples: a. Amazon b. House of Reva c. Tío Luchín d. Mediamarkt 5. The giants of Black Friday In SEO, preparing a Black Friday landing page is vital to focus all related keywords in a url. It is best to anticipate this campaign well in advance of the date. In our post on how to work SEO on Black Friday we told you what strategies you can follow. This time, we tell you what the big ones have done on the last Black Friday. Prepare
A9, the Amazon Algorithm
Among an offer of millions of products, not all of them can appear at the top of the search results page. And, this is where A9, Amazon's famous algorithm, comes into play. If you don't know how a search engine algorithm works, we recommend you read our post on the types of Google algorithms that will help you understand a little better how the e-commerce giant works. Amazon is the largest marketplace that currently exists. Its customer service and fast shipping, coupled with the wide range of products at a competitive price, means that more and more users are coming directly to their domains. With this, the number of retailers who choose to register as sellers to increase their business sales is also growing. As you may already know, half of the products sold on Amazon are third-party products. What is A9? A9 is the name given to Amazon's search algorithm. Its function is to rank the products it displays to users when they perform a search. Based on different criteria, it decides which products deserve to appear better positioned. What factors does the A9 Algorithm take into account? It goes without saying how important positioning is to start selling. According to a 2018 study by CPC Strategy: 35% of Amazon shoppers click on the first product that appears on the search results page. The first three items on the results page take 64% of the clicks. 70% of Amazon users never get past the first results page 81% of clicks are taken by brands on the first search results page. Whether you plan to start selling on Amazon, or you already do, you should start paying attention to a few things to get your products to rank higher organically: Sales The more sales a product has, the higher it appears in search results and for more keywords. Products with a higher sales ranking appear for more than 8 different keywords. Within this factor, different aspects must be taken into account: Sales ranking: Amazon places products better on the results page when they have a higher number of sales. Conversion rate: Amazon prioritizes those products with a good conversion rate. It is a factor that directly affects Amazon's accounts, so if it is good for it, it will improve the position of that product. Price: Amazon's goal is for you to find the cheapest product, as quickly as possible. Although this factor is important, it influences less than the previous ones Products with variants: products that have different options to choose from for the buyer (size, color...) improve the user's time spent on the page as they will spend more time looking at the different variants of the product. In addition, each variant is sold as different products, thus combining the ratings of each of them. Post-sale satisfaction Increasingly, users or customers are looking at the reviews of the products they are going to buy, not only comparing prices, but also the satisfaction of other customers with that product. Therefore, Amazon takes into account: Seller with negative feedback: Amazon's robot penalizes sellers with negative feedback by decreasing the frequency of tracking their products. Order processing speed: Amazon sells us the speed of shipments, as a result, it will prioritize in the positions those who offer this speed. Therefore, the A9 Algorithm gives more importance to those who are within its logistics program and have Prime service. Inventory rate: if a seller is out of stock frequently and for several days, weeks or months, Amazon identifies this as poor management by the seller and will lower the positions of its products. Perfect order percentage (POP): this percentage encompasses the efficiency of all the factors involved during the purchase or order process (shipping, returns, deliveries...). Percentage of defective order (POD): this percentage includes the opposite of the previous one. It refers to negative aspects that occur in the purchase process (negative opinions, problems in shipping or delivery, returns, etc.). Categorization Amazon's algorithm highly values the inclusion of the category to which the product belongs in the product file. In this way, Amazon will be able to classify it better, mainly when users search by filtering the products, and it will be more likely to be shown to users. Fulfillment This is an optional service offered by Amazon to sellers. This service, also known as FBA, consists of Amazon warehousing, sorting, packing, shipping and providing customer service for the products, rather than the sellers themselves. This service is optimal for A9 to be well liked and to show the products in the first positions of the results page. But what happens if we do not have contracted this service? You can sell on Amazon without being within the FBA program in these ways, although Amazon will not look at the products with the same eyes: Within the prime program: Amazon will not penalize you completely, it is quite good, they will offer fast shipping, and, therefore, you have chances to appear in the search results. Sold by a third party but stocked and shipped by Amazon: this marketplace loves to be the protagonist, if your name does not appear as a seller and instead appears that of a third party, it will make an effort to show the products, but it will prioritize the previous options. Sold and sent by a third party: if you sell with this option you will have to make a great effort in the rest of the factors that A9 takes into account to show the products. Keywords As in Google searches, keywords are very important to position the products. Using the right words the product will have much more visibility.
Local SEO 5 tips to increase your visibility
Local SEO and the importance of location First of all, it is essential to know the fundamental basis of organic positioning to understand the impact of Local SEO in any business. This is none other than a set of strategies aimed at increasing the visibility of a website in the search results performed by a user in different browsers. Sounds easy, doesn't it? Now, Local SEO is an extension oriented to improve this positioning, but based on a very important aspect: location. As we know, search engines try to offer users increasingly useful and efficient results so, through our approximate geographical position, they can filter the content displayed and offer services or businesses near us. 2. Important queries Once we know what it is about, the question arises: "what kind of queries do users have to make for Local SEO to appear". It is obvious that not with all searches we will be able to see these results. Mainly, they can be found with phrases such as: "locksmith", "lawyer in...", "restaurant near me", "furniture store", etc. Depending on this type of words we can find sites such as the following: Physical stores Law firms Services (locksmith, mechanic, marketing agencies, etc) Places of common interest (Educational centers, banks, government entities) Bars, restaurants and many more. Leads Webs 3. Where the results appear: Depending on the type of search, we can see the results in one way or another. There are three main types: A. Local Pack. This shows a small section of the map (depending on your location) where it indicates relevant points where you can find what you are looking for. In this case, by typing "digital marketing" we can find agencies based on our geographical position. B. Local ABC Pack This, although similar to the previous one, stands out for assigning a letter to important locations. This is to show the different options of the same service, which in this case are banks. It is a way to make it easier for the user to find what he is looking for and is closer to his position. As shown in the image, each point has its own summary information and two options to go to the map or to visit its website if it has one. C. Local Finder/ knowledge panel: It is mostly displayed when the user searches for the specific name of the site or website. It is distinguished by showing a detailed block on the right with the most important data of that site, highlighting as VERY important the user reviews. 4. What information is relevant Increasingly, browsers such as Google give more and more importance to the actual quality of the content and its usefulness to the user. In the SEO world this is our daily bread. Therefore, we want to highlight the information that is vital for your Local SEO: -Data consistency (NAP:name-address-phone number): the main contact details must be the same on the web as in the search results and must be completely real. -Reviews: yes, users are the most important thing and the experience they have had with your business as well. A bad purchase or bad service can mean a very negative review and remember "users are like a school of fish" and they will go where they see safety. -GMB categories: choosing your main category is also essential. Keep in mind that you will appear in results related to your activity. Also, don't forget the keywords to widen your range of possibilities. -Content quality: let's sum it up in something simple-> quality data = better CTR 5. Platforms At this point you may be asking yourself "well, I want it, how do I implement it". There are different platforms to increase your visibility. The first one is Yelp for businesses. This tool has a simple to use interface and focuses on all the potential you can get with the interaction of your customers, as you can respond to any comment or request for information from your website in a few minutes. The second one we want to mention is Bing places. Although this browser is not the most used in the world, it represents an exclusive percentage in many market sectors, so there is less competition. Basically, to create your profile you must complete three steps: claim your business listing, complete your profile with relevant information and verify all your data. Finally, a Google platform could not be missing: Google My Business . It is a tool that allows you to keep a "control" over the information shown in the results. It is very easy to use, since it asks for the most important data in a few steps. We have to choose a main category that defines our business and from there play with our keywords. Best of all? You don't even need a website to get started. This platform gives you the option to create a simple landing page through templates so you don't fall behind your competition. In conclusion, this SEO strategy is an ideal option if you want to stand out locally. You don't need to have excessive knowledge, just consistent information, quality content and very, very happy users. If you have doubts about how to optimize your website, we have Local SEO audits and services to help you get your business up and running.
