¡Buenas noticias! Este pasado mes de septiembre Google ha habilitado el formato de video in the campaigns of Shopping Showcase Ads. This is a great opportunity for E-commerce companies to expand the footprint of their online catalog.
When it comes to finding new products and narrowing down their choices, nearly two-thirds of shoppers say that video has inspired them to generate ideas for their next purchases. In addition, more than 90% of these people confirm having discovered new products or brands through YouTube. The objective is none other than to reinforce the consumer's attention in a channel closer to closing sales. This is because it provides very concise information on the different attributes of the product: price, size, color, material, measurements, etc.
How does this new type of ad work?
The videos are played on the featured image of the ad, and after clicking on it, it is displayed in full size at the top of the brand's page on Google. This page contains all the products that the advertiser has chosen to be displayed in the ad inventory.
Google has thought of this attraction as a vehicle to attract customers and it should be taken into account as one of the main formats of consideration in the sales funnel. According to their studies, the main video image achieves a CTR three times higher than averageand receives a higher than average sales rate 20% through last click. If you are curious you can enter the following link to view different examples of this type of advertisement 😉
A brief reminder about the particularities of Shopping Showcase Ads
As you know, Shopping Showcase Ads utilize the appeal of multiple images that are shown to the user to tempt him to buy in the store. Specifically, it consists of 4 images that are automatically combined: a main one that remains displayed, and up to 3 product cards in a smaller format.
When users click on the ad they are directed to a brand's own section where promotions, descriptions and a selection of products are displayed.
It is a good strategy aimed at generic searches in the early stages of consideration (such as "buy fall dresses" or "living room sofas") and are ideal for advertising a specific brand or presenting your company with a selection of top products.
Is it available for all countries? Although the list is extensive, they are only enabled in: Australia, Canada, France, Germany, Hong Kong, India, Indonesia, Ireland, Malaysia, New Zealand, New Zealand, Philippines, Singapore, South Africa, Taiwan, United Arab Emirates, United Kingdom, United States and United States.
From Geotelecom we encourage you to try video ads in your Shopping Showcase Ads campaigns. It is an excellent tool to enrich your traffic in the first stages of search and improve the positioning of your online store, go for it!