AI-powered tools that make it easier to manage Google Ads campaigns

In the competitive world of digital marketing, artificial intelligence (AI) is revolutionizing the way in which the Google Ads campaignsmaking complex processes more efficient and accessible. From keyword research to copywriting and visual creativesWith AI, you can optimize key processes, save time and improve ad performance, helping you stand out in an increasingly competitive marketplace.

Next, we will explore various AI-driven tools that can transform the way you design your strategies advertising.

Keyword research

Proper keyword selection is an essential step in ensuring that your ads reach the right audience. These AI-based tools simplify the process:

Google Keyword Planner

  • What it doesprovides accurate data on search volume, cost per click (CPC) and keyword competition.
  • Advantagesis free and is integrated directly into Google Ads. It allows you to discover the competition on certain keywords or to discover new ones based on a URL, a topic or initial keywords.
  • Practical exampleLet's say you have an online running shoes store. You can enter the URL of your homepage in the Keyword Planner or you can give it your main keywords like "running shoes" or "sport shoes". You can adjust the time period and location to be more precise. It will then return some key metrics like CPC and search volume to help you focus your budget on the most relevant words.
  • CouncilUse it to identify opportunities in specific niches within the paid part of Google Ads or adjust your strategy according to current trends in the paid channel.
  • LimitationsLacking advanced competitive analysis or detailed segmentation features that can be found in other tools. 
keyword planner ads

Ubersuggest

  • What it doesanalyzes data on search volume, CPC and competitiveness, as well as related keyword suggestions.
  • AdvantagesIdeal for small investigations with quick analysis by giving you only certain data.
  • How to use the toolWe go to the "keyword research" section, and we will use the "keyword ideas" subsection. We can give it up to 3 keywords or we can give it our landing page. It will break down a table with metrics such as volume, CPC, organic and paid positioning, estimated visits, competitiveness and metrics update.
  • CouncilIf you use the free version, be precise with the keywords or landings you want to analyze and combine this tool with others to broaden the scope of your research.
  • LimitationsThe free version allows only 3 searches per day, restricting the scope of analysis especially for initial audits.
ubersuggest keywords ads

2. Creation of text or copy for advertisements

Good copy is key to capturing the audience's attention and motivating action. These tools can help you improve your ad copy:

Google Ads AI

  • What it does: automatically suggests texts based on keywords and landing pages.
  • AdvantagesPerformance Max: perfect for Performance Max campaigns, as it allows you to generate title and description combinations efficiently.
  • Practical exampleGoogle Ads AI analyzes keywords, destination URL and ad targets to generate relevant copy. During the setup of a Performance Max campaign, you can select "resource groups" and provide the necessary information. The AI will generate optimized suggestions that are adapted to the different audiences and ad formats available in this strategy.
  • CouncilProvide a well-optimized landing page to get more relevant suggestions or write in detail about your product or service (objective, target and competitive features).
images ia google ads
images ia google ads 2

Google IA Studio

  • What it does: It's Google's own AI, and it really looks like ChatGPT, but with some additional advanced functionality: It generates creative copy tailored to the tone of your audience and allows you to optimize ads based on detailed prompts.
    Advantages: Its ability to customize and without limitation of characters makes it ideal for use in different contexts and be as specific as we want. In addition, being from Google, it has a large database.
  • Practical exampleI need you to put yourself in the position of an expert in Google Ads campaign management. We need to set up a campaign inspired by the theme ____ for a client called ____ (I attach the landing page of their home page: ____). To create the ad I need to attach 15 titles of maximum 30 characters and 4 descriptions of maximum 90 characters. Try to give their competitive features and not to repeat too much in the main words. Also, I would need the copies to have a target of ____."
  • CouncilChatGPT: develop clear and specific prompts, in addition to what was mentioned in the case of ChatGPT, this time add character limitations, number of titles and descriptions you need, objectives of the ads, and ask it to try to give you a variety of alternatives.
  • LimitationsThe main disadvantage is that its advanced functionality is very limited to experienced users.
google ia studio

Copy.ai

  • What it doesgenerates attractive titles and descriptions in seconds, offering several options to choose from.
  • AdvantagesA/B testing: excellent for A/B testing and optimizing the performance of your ads.
  • Practical exampleClick on the "Automation" subsection in the workflows library and then look for Google Ads templates. Then enter your product URL, main keywords and the desired tone and approach to obtain customized proposals.
  • CouncilExperiment with various tones and keywords to identify which one connects best with your audience.
  • LimitationsFree version: its free version is restricted in terms of credits and advanced features. Moreover, it only returns 4 descriptions and 15 titles.
copy

WriteSonic

  • What it doesIn addition to creating texts, it includes performance predictions for each version, making it easy to select the most effective options.
  • AdvantagesGoogle Ads: offers specific templates for Google Ads and the possibility to customize messages according to the user's intention.
  • Practical exampleUse their "Google Search Ads" template in the "advertising" section and enter information such as product name, keywords, competitive advantages, product benefits and target audience. You will get optimized descriptions, ready to use.
  • CouncilUse its tone setting option to ensure that the message connects with your audience.
  • LimitationsFree credits are limited, restricting the intensive use of the tool and consequently giving us few alternatives. In addition, we cannot adjust as much as we would like, as we are limited to using certain information and with certain descriptions.

Note that in this section we can also use ChatGPT as mentioned above.

writesonic

3. Design and optimization of creativities

The visual part of an ad is just as important as its text, and even more so at the top of the funnel. These AI tools make it easy to create and customize creatives:

Google Ads AI

  • What it doesThe image editor : helps you from the panel itself to generate and edit images (which we will develop later) thanks to detailed prompts in English.
  • AdvantagesThe visuals are useful to create visuals aligned with the campaign ads, in addition to being able to adapt the measures and elements of the creative in an agile way.
  • Practical exampleIf you were promoting a coffee shop, you could use the following prompt: "We are a coffee shop whose product we want to promote is a latte. I would like the coffee to appear in the foreground, with as much detail as possible, and the background to be cleaner. I'd want it to include a main message like 'Come try our latte', but try not to make typos when including the text."
  • CouncilTo generate the image, we should be very specific and describe with as many details as possible (context of the client, product and/or service to promote, if we want it to include some text, as well as the background and style we want the image to have). Avoid giving names of well-known brands because they tend not to generate the resource. Ask you not to commit spelling mistakes and some limitations to avoid doing so (do not repeat keywords). In addition, in the part of editing the image, it is better to use it for cases such as replacement of objects that have not been realistic, giving a reference image along with a brief description of the element, trying to define the image weight as high.
  • LimitationsThe following is a list of the most important features: it must be written in English, it has a limited number of characters, and we cannot generate images of real people or products identical to existing ones.

Image generation:

  • For use with the Performance Max: we will place ourselves in the section of the images within the campaign, in the subsection of "generated" and we will be asked to generate a prompt according to what we want to see, and even select in which measures we want to make them (horizontal, vertical, square or in the 3
  • To use it through the resource libraryClick on the "Generate Image" button: we access the library and go to the image section. The rest is the same as in Performance Max, that is to say: we will have to give a detailed prompt in the "generate image" block.
google ads ia tools

Image enhancement

We enter the group and within the images already added, we place ourselves in the image we want to edit and we will see a pencil that will allow us to edit it.

From here, we can perform various actions such as replacing the background, deleting targets, adding new objects, replacing existing objects, enlarging the image and adjusting the color.

An example of how much we could edit an image using this AI:

improve google ads images

Merchant Center or Product Studio AI

  • What it doesManages the images sent to the feed to optimize the product cards to the maximum, thus complying with Google's policies. It has 3 functionalities: "Add new background", "Edit background" and "Increase resolution".
  • Advantages: It allows us to improve the visual quality of the tabs within the platform itself. It gives us guidelines to comply with Google's policies.
  • Practical exampleIf you have a product card with a very plain background, use the "add new background" function to describe the product (example: "Scissors kit in a transparent square container") and the new scene (example: "Inside a beauty salon, surrounded by other elements such as nail polish, dryers, nail files and related electronics. If possible, put a minimalist background"). If, on the contrary, it is too cluttered or with elements that do not contribute, we will use the "edit background" function to remove it. Finally, if our image is certainly pixelated or blurred, the "increase resolution" function is ideal.
  • CouncilIn the "add background" action, provide precise descriptions of the products and emphasize that you want a more minimalist background to avoid discrepancies and focus on the product. And it is even more useful to use this function to generate images for campaigns, but not to use them at the tab level. Focus on using the "edit background" and "increase resolution" functionalities.
  • Limitationslimited characters in the description. Actions are very concrete and simple. Also, the results can be generic if the data provided are not clear.

Canva IA

  • What it doesgenerates custom designs based on text descriptions, with options for further editing.
  • Advantageseasy to use and allows you to generate professional visuals quickly.
  • Practical exampleType "Design a banner for a clothing store with a minimalist background and a message that says 'Summer Sale'". You will get a design that you can customize in its editor.
  • CouncilUse this tool to produce quick creatives that need little adjustment.
    Limitations: Image resolution in the free version may be insufficient for high quality campaigns.
canva ia

Grok (X AI)

  • What it doesCreate photorealistic images from text, including elements such as real people and marks.
  • AdvantagesAurora: Ideal for generating unique visual concepts thanks to its "Aurora" model, which is an autoregressive system with advanced training.
  • Practical exampleI'm a coworking that needs to create images for their Google Ads campaigns. I would need you to make some eye catching designs because I just opened the premises. I want the image to show a group of young people in the foreground working in a modern coworking space."
  • CouncilTake the opportunity to ask him to generate more images with the same prompt to give you more combinations.
  • Limitations: The free version restricts to 10 requests every two hours and does not allow to adjust specific dimensions.
grok ia ads

Ready to try out some of these tools? Geotelecom we would love to hear your results and answer your questions!

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