Imagine scrolling through your feed and, in a matter of seconds, a video completely grabs you. Sound familiar? Welcome to the universe of digital marketingwhere every second counts and creativity is your best ally.
Short videos are now a universal language that connects brands with audiences across the globe. instantly and deeply.
If you are tired of going unnoticed in the world of digital content, if you long for your brand to not only be seen, but truly remembered, this article is your treasure map.
In this post we'll tell you about five key trends that will define video content in 2025, based on insights presented by StudioID.
1. User-generated content (UGC)
User-generated content has become a mainstay in marketing strategies. In 2025, brands that leverage UGC will not only increase their credibilitybut will also create a stronger community.
Encourage your followers to create and share content related to your brand, and don't forget to give them recognition. This not only increases brand loyalty, but also amplifies the reach of your content.
This content fosters a sense of community among users. By encouraging your followers to share their experiences, you can amplify your reach and create a more authentic connection with your audience.Â
In addition, UGC is an effective way to show how your product or service impacts people's real lives, which in turn can influence the purchasing decision of other consumers.
"Consumers trust the opinions of friends, family and peers far more than those of brands."
2. Short and effective videos
The viewer's attention is a scarce resource. Therefore, stories told in short formats will be essential. Videos of 15 to 30 seconds can be more impactful if they focus on a clear and direct message. Use hooks in the first few seconds to capture attention and make sure every second counts.
Types of videos you may find useful
- Unboxing videos: your employee or influencer introducing new products and explaining how to buy them easily. This will create excitement among customers.
- Live transmissions: creates real-time shopping experiences, including exclusive offers and limited-time offers for those watching live.
- Demonstration videosViewers can see how a product or service works, either through a tutorial or practice of a service. They can learn more and then decide to buy.
- Comparative videosexplain the advantages and disadvantages or the similarities and differences between products of one brand or different brands.
- ReviewsThe product: widely used by influencers, it serves to provide an objective evaluation of their product in real life.
- Tips and tricksoffers viewers suggestions and recommendations about a product, such as recipe videos from cooking brands or beauty tutorials from cosmetics companies.
3. Artificial Intelligence (AI)
Making videos is a time-consuming and costly process, ranging from brainstorming to content creation and analysis. The effectiveness of AI tools depends on the user.
Low quality content will lead to poor results. The Artificial Intelligence is especially useful for automate manual tasks and encourage creativityThe company's teams are able to focus on strategy and innovation.
The announcements evidence the potential of AI technology to assist marketers in producing high-quality content much more quickly and cost-effectively than in the past.Â
The teams that brought the ads to life indicate that, thanks to AI, the videos were produced in two months, in contrast to the 12 months normally required for a project of this magnitude.
4. Behind-the-scenes videos (BTS)
BTS's short videos are effective because of their authenticity, offering an unfiltered look that gives the public access to your world, creating an intimate and personal connection with the brand.
Tip: Short BTS videos can be a great way to optimize your content. Their informal and genuine style makes them ideal for reusing existing material.
For example, you can extract short clips and key moments from longer works and transform them into compelling audio snippets for social networks such as Instagram Reels, YouTube Shorts and TikTok.
5. Unusual videos
Recent global events, such as the pandemic and economic instability, have led brands and content creators to experimenting with unusual videos and surprising to capture the public's attention.
This type of content, which breaks the advertising monotony, is considered effective in offering an escape from current problems, generating emotional connections and promoting creativity through its unpredictable and provocative nature.
Do you feel that your digital strategy is not taking off? At Geotelecom, we know that success in social media goes beyond posting viral videos; it's about building a solid and consistent presence that authentically connects with your audience. The social network management is key to boosting your reach, optimizing interaction with your community and ensuring that your content reaches the right people at the right time.
Our team of Community Managers are experts in creating engaging content.We provide you with the tools you need for effective advertising campaigns and continuous analysis of the performance of your publications to improve every aspect of your strategy. From planning publications to managing ads on InstagramFacebook and others. Trust us to boost your brand in the digital world and build lasting relationships with your audience.
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