What is on page and off page SEO

When it comes to working on web positioning and carrying out a good SEO strategy, it is essential to SEO strategy it is essential to understand that the different actions you are going to perform have a clear difference: SEO on page and SEO off page.

The former focuses on what you do within your own website to improve its position in search engines, while the latter relates to external actions that impact its visibility.

In today's post we will talk to you about the differences between on page SEO and off page SEO and the different strategies you can carry out in each of them and how they will benefit you. 

What is on page SEO?

The on page SEO are all the organic practices and strategies that we apply within a website to improve its visibility and positioning in search engines. By working on it, you will increase the probability that your website will appear in the first search results when people search for topics related to your content or business.

A well-optimized page, with a clear structure, relevant content and simple navigation, is not only more visible, it also offers a better browsing experience to users.

What also will help to increase confidence from users and search engines. This process will generate new external links and recommendations that will strengthen your off page SEO strategy and consolidate your site as a reliable source of information.

Strategies that can be applied in on page SEO

Now that we have the theory, let's see how you can apply in practice certain methods to give visibility and performance to your website:

Make technical SEO adjustments

Technical SEO adjustments are fundamental to optimize a website from its structure and configuration. These actions facilitate understanding and traceability of the site by search engines. This makes your website better indexing, content comprehension and, therefore, an improvement in positioning.

Some of technical SEO settings include:

  • robots.txt file
  • Site map (sitemap)
  • Meta Tags
  • HTML headers
  • URL Optimization

Write quality and interesting content for the user.

Content is a fundamental part of on page SEO, since it allows search engines to find relevant keywords and understand the intent of each URL. But this task goes beyond simply including keywords, it is about create unique, valuable and relevant content.

In the content writing there are two key points to work on:

  1. Optimize your product pages, categories and tabs (in case you are an ecommerce) where you include information of value to the user on a specific topic. This helps search engines to understand the relevance of the product and helps users to make informed purchasing decisions.
  2. Create a blog that has updated content that provides value to users. This can include informative articles, guides, analysis, practical advice or even multimedia content that solves doubts and offers useful and reliable information.

Working on content will allow you to generate trust among users, increasing visibility and engagement with your website. As well as differentiate yourself from your competition. Google values the originality of the content and always seeks to show the most relevant and useful results to users.

Create a network of internal links

Another essential task within on page SEO is the creation of a network of internal links, also known as interlinking. This strategy involves linking to different pages within your own websitestrengthening the structure and relevance of your website from within. 

When you create internal links, you are building a web of information that will guides users, and search engines, to related content.. This also enhances the browsing experience by providing them with a direct way to learn more about topics of interest.

In addition, interlinking distributes authority and relevance between the different pages of your site. When you link one page to another, you are indicating to search engines that there is a relationship between them, which can improve the position in search results.

Optimizes loading speed

The loading speed of a website is crucial to any SEO strategy, as it directly impacts the user experience and the ranking of your website in search results. For example, Google rewards sites that load in less than 3 seconds and offer fast and efficient navigation.

If a website takes too long to load, users tend to abandon it and look elsewhere for information. 

To work in improve web performance you must take into account:

  • Image optimizationReducing the size of images without compromising quality is essential. 
  • Minification of CSS and JavaScriptRemoves blank spaces, comments and unnecessary characters.
  • Reduce the number of redirects and external resource requests. This can significantly improve loading speed.

 What is off page SEO?

Off page SEO are all actions and strategies performed outside the website to improve its authority, relevance and visibility. in search engines. Unlike on page SEO, which focuses on the internal optimization of the site, off page SEO seeks to strengthen the reputation and credibility of the site through external factors.

In this case, your website will receive traffic from various external sourcessuch as social media profiles, participation in relevant forums, positive reviews in directories, media mentions and any other activity that generates interest and recognition outside your own domain.

How to work on off page SEO

What do you have to do to work on the off page SEO of your website? Here are the keys to get started:

Optimize your Google My Business profile

Optimizing your Google My Business profile is essential, especially for Local SEO. In this way, you will have greater chance of appearing in local search results and Google maps, impressing users searching for nearby products or services.

By working with it you will also be creating a reliable source of information for local users. In it you can include details such as your address, phone number, opening hours, link to your website and customer reviews, thus you will increase user confidence and make it easier for them to find you.

Create a link building strategy

Unlike interlinking, the link building is based on obtaining external links from other web sites to yours.

The key is for these links to come from websites with higher domain authority and traffic than you, as these act as votes of confidence for search engines. 

To carry out your strategy, seeks partnerships with relevant media outlets and blogs. The goal is to make these sites talk about you, which will improve your authority and increase your web positioning.

Actions external to SEO

In off page SEO, all external actions have a significant impact. In addition to the above strategies, there are other key areas to work on:

  • Work on your brand imageThe design relationship of all publications, whether in social networks, banners, newsletters or the website, is essential to create a visual corporate identity recognizable. 
  • Have an active presence in social networksShare relevant content, interact with your followers and promote their participation to increase brand visibility and reach.
  • Participate in forumsBeing active in communities related to your industry allows you to interact directly with your audience, build relationships and establish yourself as a reference.

Differences between on page SEO and off page SEO

On page SEO and off page SEO strategies differ mainly in where they are applied. While the former ensures that the website is technically optimized and has quality content, the latter strengthens the authority and credibility of the site through external mentions and link building.

At Geotelecom we are a digital marketing agency where we understand the relevance of both strategies and we offer a comprehensive approach to improve online visibility and help achieve top rankings in Google. Contact with us and start building a solid online presence. 

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