WooCommerce or Prestashop to manage your online store?

In the day-to-day operations of GeotelecomWe serve customers who use various CMS for the management of online stores. A small part of these are customized developments by IT companies dedicated to custom ecommerce programming. 

However, more and more, we find customers using CMS such as Prestashop and WooCommerce.

For years, the evolution of CMS content management systems has been remarkable, both in the management of functionalities through modules or plugins as well as in the design using templates and themes. We have asked ourselves, which content management system is best for setting up an ecommerce?

To answer this question, we have made this post for you to learn about the differences between WooCommerce and Prestashop CMSs.

What are the differences between WooCommerce and Prestashop?

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Platform Type

WooCommerce is a WordPress plugin that provides all the functionality needed to manage an online store.

Prestashopon the other hand, is a complete CMS designed specifically for ecommerce, offering modules to customize the shopping experience and management.

Community and open source

Both CMSs are software of open sourceThis allows access to an active community of developers to consult doubts. In addition, both run on Linux servers, facilitating their integration into common web environments.

Main Functions of a CMS

To compare the two platforms, it is essential to understand the key functionalities that make a CMS useful:

  • Creation and design: templates, themes, plugins and modules that facilitate the design of pages and product sheets in an agile and efficient way.
  • Product management: organization of products by categories and tags, and the ability to add photos and videos to product cards.
  • Shopping cart and checkout process: secure and efficient payment processes.
  • Order, inventory and customer management: management of orders, inventories and customer databases.
  • Search Engine Optimization (SEO): tools to facilitate indexing, rewrite goals and descriptions, manage URL canonicals and redirects.
  • Integration with external services: interoperability with other marketing platforms and solutions.

Performance and loading speed

In terms of performance and loading speed, the differences between WooCommerce and Prestashop are notorious.

WooCommerce requires a WordPress installation as a base, which involves loading additional CSS and JS files that are not always necessary. This can slow down the loading of the website, although these files can be minimized to improve performance.

Prestashop stands out for its ability to handle a high number of products and database queries efficiently, allowing a greater number of simultaneous visits without affecting the loading speed. This significantly improves the user experience.

WooCommerce or Prestashop for your ecommerce?

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When deciding between WooCommerce and Prestashop to set up an online store, several factors can influence the choice:

  • Price of modules or plugins: Prestashop development and installation can be more complex and expensive for new users, with many modules requiring annual subscription. WooCommerce, being a WordPress plugin, is more intuitive and has a wide range of free plugins.
  • Number of products: if the online store handles a volume of products over 5,000 references, we recommend Prestashop for its better performance in these conditions.

Both managers provide the basic functions for an online store and allow for code modifications for customize functionalities.

We also recommend installing WordPress for manage blog content in Prestashop-based stores, thus relieving the load on the main CMS.

The ability to learn and troubleshoot through the developer communities of both platforms makes WooCommerce and Prestashop the leading online store managers in the world.

Did you find this information useful? At Geotelecom we recommend these platforms In our experience, these are the ones that work best when it comes to improvement, among other aspects, the SEO of a website

But, if you want us to help you get the most out of your website, we can help you, contact us at right now and we will tell you how we work to develop a strategy to boost your business, call us!

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