{"id":11660,"date":"2026-11-10T16:38:06","date_gmt":"2026-11-10T15:38:06","guid":{"rendered":"https:\/\/www.geotelecom.es\/?page_id=11660"},"modified":"2026-11-12T10:59:41","modified_gmt":"2026-11-12T09:59:41","slug":"crack","status":"publish","type":"page","link":"https:\/\/www.geotelecom.es\/en\/casos-de-exito\/fisura\/","title":{"rendered":"Fissure"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11660\" class=\"elementor elementor-11660\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56ff589 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"56ff589\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15f786b elementor-widget elementor-widget-elementskit-heading\" data-id=\"15f786b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h1 class=\"ekit-heading--title elementskit-section-title\">Case Study <br><span>Fissure<\/span><\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-498d8d7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"498d8d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c40b8e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"8c40b8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80b4dc4 elementor-widget elementor-widget-spacer\" data-id=\"80b4dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b98518 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7b98518\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7a9d7 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"dd7a9d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A humorous design that doesn't go unnoticed\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c5a42 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"23c5a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you've ever felt that your home needed a little more personality, Fisura has probably already thought of that. This <strong>A Spanish brand specializing in gifts, home decor, and home goods, based in Le\u00f3n<\/strong>, has been proving for years that everyday objects can have a lot of personality: original, fun, and colorful designs that don't go unnoticed.<\/p><p>On one hand, fans (you\u2019ve surely seen the famous \u201cputo calor\u201d fans), and on the other, sunglasses, watches, lava lamps, and many other products designed to add a unique and original touch to any space.<\/p><p>That blend of humor and design has paid off: today, Fisura is present in <strong>More than 8,000 retail locations in Spain and in more than 70 countries.<\/strong> A brand that was founded on a clear idea: that design doesn't have to be serious to be good, nor exclusive to be special. By taking advantage of new opportunities, they have managed to attract an ever-growing number of fans around the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-105dca8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"105dca8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d04d2f5 e-con-full category-card e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d04d2f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77e99a5 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"77e99a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">+8.000<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7c117 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0e7c117\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tretail locations <br>in Spain\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f604d8 e-con-full category-card e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6f604d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0831981 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0831981\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">+70<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62dc76 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d62dc76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tcountries with <br>presence\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0d17e3 e-con-full category-card e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f0d17e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70278fe elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"70278fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">3<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-808a5ea elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"808a5ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tmarkets in <br>online expansion\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de31bb1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"de31bb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74c623e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"74c623e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9b4ec elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9f9b4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Category<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-344e63c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"344e63c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ecommerce<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b26d11e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b26d11e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03254f5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"03254f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sector<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f2dbf elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"44f2dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"> Gifts, Decor, and Home <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c86069 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6c86069\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2404e7b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2404e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Services<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-691990f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"691990f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Google Ads + Meta Ads<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b5f3c6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"3b5f3c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e948e59 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e948e59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c14b992 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"c14b992\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af1c352 elementor-widget-laptop__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"af1c352\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How a Strategy Tailored to Each Market Helped Fisura's Sales Take Off During Peak Season\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541b937 elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"541b937\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fisura was already selling in these countries through channels like Amazon. The opportunity lay in its own website: attracting new users and converting demand during its peak season into sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89f034e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"89f034e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd2160a elementor-widget-laptop__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bd2160a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Italy\n<br>Germany\n<br>France<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a7d66 elementor-widget-laptop__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c1a7d66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SUMMER 2026<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b920e42 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b920e42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c752a elementor-widget-laptop__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f8c752a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The result, compared to the summer of 2025\n<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b24bbaa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b24bbaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-44bc48b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"44bc48b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc5223 elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"3bc5223\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<p class=\"elementor-counter-title\">Revenue<\/p>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"290\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5370541 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5370541\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-839cf31 elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"839cf31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<p class=\"elementor-counter-title\">Traffic<\/p>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"340\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d29ed9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2d29ed9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d64bf55 elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"d64bf55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<p class=\"elementor-counter-title\">Scope<\/p>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"195\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c41b0e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"6c41b0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96c2b5e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"96c2b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">THE STRATEGIST<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca18572 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ca18572\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A hybrid model combining elements of Google and Meta, with two levers\n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3070e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6c3070e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-68eaadb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"68eaadb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a6d30 elementor-widget-laptop__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f2a6d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">LEVER 1<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b81c7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c8b81c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An investment designed to attract and convert\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c55e6 elementor-widget elementor-widget-text-editor\" data-id=\"b4c55e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Without generating new traffic, there are no sales. That's why part of the budget was allocated to creating demand, and the rest to converting that demand into orders in each market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59f5d5a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"59f5d5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0cb97 elementor-widget elementor-widget-html\" data-id=\"cb0cb97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"geo-barra\">\r\n  <div class=\"geo-barra__track\">\r\n    <div style=\"width:19%;background:#EA9494;color:#1D1D1B;\">19%<\/div>\r\n    <div style=\"width:81%;background:#1D1D1B;color:#FFFFFF;\">81%<\/div>\r\n  <\/div>\r\n  <div class=\"geo-barra__leyenda\">\r\n    <span><i style=\"background:#EA9494\"><\/i>Awareness: Generating New Demand<\/span>\r\n    <span><i style=\"background:#1D1D1B\"><\/i>Performance: Boosting Sales<\/span>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n.geo-barra{font-family:inherit;}\r\n.geo-barra__track{display:flex;height:72px;border-radius:14px;overflow:hidden;}\r\n.geo-barra__track div{display:flex;align-items:center;justify-content:center;font-size:22px;font-weight:900;}\r\n.geo-barra__leyenda{display:flex;flex-wrap:wrap;gap:12px 28px;margin-top:16px;font-size:15px;}\r\n.geo-barra__leyenda span{display:flex;align-items:center;gap:8px;}\r\n.geo-barra__leyenda i{width:14px;height:14px;border-radius:4px;display:inline-block;}\r\n@media (max-width:600px){.geo-barra__track{height:56px}.geo-barra__track div{font-size:18px}}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2221001 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2221001\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bc42212 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"bc42212\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8b456 elementor-widget-laptop__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0a8b456\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">LEVER 2<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0fd54e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b0fd54e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Product Takes Center Stage\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf56ee elementor-widget elementor-widget-text-editor\" data-id=\"daf56ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We worked with their most iconic products (fans, sunglasses, doormats, and lava lamps) and tested two creative approaches in an A\/B test: the product in a setting versus the product as the sole focal point. The second approach won out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940d212 elementor-invisible elementor-widget elementor-widget-counter\" data-id=\"940d212\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<p class=\"elementor-counter-title\">More Sales Through Product Creativity<\/p>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">Up to <\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"60\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab86768 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ab86768\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8b8544e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8b8544e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe61ba9 elementor-widget elementor-widget-image\" data-id=\"fe61ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"400\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/11\/creatividad-fisura-redes.jpg\" class=\"attachment-large size-large wp-image-11689\" alt=\"\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/11\/creatividad-fisura-redes.jpg 250w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/11\/creatividad-fisura-redes-188x300.jpg 188w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/11\/creatividad-fisura-redes-8x12.jpg 8w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff2375 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9ff2375\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>B: Product at room temperature<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a6683d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4a6683d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d58e7c elementor-widget elementor-widget-image\" data-id=\"1d58e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"400\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/11\/creatividad-fisura.jpg\" class=\"attachment-large size-large wp-image-11685\" alt=\"\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/11\/creatividad-fisura.jpg 250w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/11\/creatividad-fisura-188x300.jpg 188w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/11\/creatividad-fisura-8x12.jpg 8w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9703ab8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9703ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>A: Featured Product<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a8ce44 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"1a8ce44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cf94d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b2cf94d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">THE EXECUTION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98aeb5b elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"98aeb5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Two Channels, Three Markets: How We Allocate Our Investment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8821d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1e8821d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We were starting with relatively unknown markets, so our focus was on identifying where the demand lay in each channel. In Germany and France, Google accounted for the bulk of the investment; in Italy, as in Spain, it was Meta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9565197 elementor-widget elementor-widget-html\" data-id=\"9565197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"geo-mix\">\r\n  <div class=\"geo-mix__leyenda\">\r\n    <span><i style=\"background:#EA9494\"><\/i>Google Ads<\/span>\r\n    <span><i style=\"background:#8E4040\"><\/i>Meta Ads<\/span>\r\n  <\/div>\r\n\r\n  <div class=\"geo-mix__fila\">\r\n    <span class=\"geo-mix__pais\">Germany<\/span>\r\n    <div class=\"geo-mix__barra\">\r\n      <div class=\"g\" style=\"width:59%\">59%<\/div>\r\n      <div class=\"m\" style=\"width:41%\">41%<\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"geo-mix__fila\">\r\n    <span class=\"geo-mix__pais\">France<\/span>\r\n    <div class=\"geo-mix__barra\">\r\n      <div class=\"g\" style=\"width:63%\">63%<\/div>\r\n      <div class=\"m\" style=\"width:37%\">37%<\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"geo-mix__fila\">\r\n    <span class=\"geo-mix__pais\">Italy<\/span>\r\n    <div class=\"geo-mix__barra\">\r\n      <div class=\"g\" style=\"width:39%\">39%<\/div>\r\n      <div class=\"m\" style=\"width:61%\">61%<\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"geo-mix__fila geo-mix__fila--ref\">\r\n    <span class=\"geo-mix__pais\">Spain (ref.)<\/span>\r\n    <div class=\"geo-mix__barra\">\r\n      <div class=\"g\" style=\"width:43%\">43%<\/div>\r\n      <div class=\"m\" style=\"width:57%\">57%<\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <p class=\"geo-mix__nota\">Breakdown of investment between Google Ads and Meta Ads by country.<\/p>\r\n<\/div>\r\n\r\n<style>\r\n.geo-mix{font-family:inherit;background:#FFFFFF;border-radius:24px;padding:40px;display:flex;flex-direction:column;gap:22px;}\r\n.geo-mix__leyenda{display:flex;flex-wrap:wrap;gap:24px;font-size:15px;font-weight:600;color:#1D1D1B;}\r\n.geo-mix__leyenda span{display:flex;align-items:center;gap:8px;}\r\n.geo-mix__leyenda i{width:14px;height:14px;border-radius:4px;display:inline-block;}\r\n.geo-mix__fila{display:flex;align-items:center;gap:20px;}\r\n.geo-mix__pais{flex:0 0 150px;font-size:17px;font-weight:700;color:#1D1D1B;}\r\n.geo-mix__barra{flex:1;display:flex;height:48px;border-radius:10px;overflow:hidden;font-weight:800;font-size:16px;}\r\n.geo-mix__barra .g{background:#EA9494;color:#1D1D1B;display:flex;align-items:center;padding-left:16px;}\r\n.geo-mix__barra .m{background:#8E4040;color:#FFFFFF;display:flex;align-items:center;justify-content:flex-end;padding-right:16px;}\r\n.geo-mix__fila--ref{padding-top:18px;border-top:1px dashed #EBCFCF;}\r\n.geo-mix__fila--ref .geo-mix__pais{font-weight:600;color:#5A5A55;}\r\n.geo-mix__fila--ref .geo-mix__barra{opacity:.75;}\r\n.geo-mix__nota{margin:0;font-size:13px;color:#5A5A55;}\r\n@media (max-width:767px){\r\n  .geo-mix{padding:24px;}\r\n  .geo-mix__fila{flex-direction:column;align-items:stretch;gap:8px;}\r\n  .geo-mix__pais{flex:none;}\r\n  .geo-mix__barra{height:40px;font-size:14px;}\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3826ab e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f3826ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c99387f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"c99387f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-577aa9f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"577aa9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When do people shop the most in the summer?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e01173a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e01173a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The answer was the same in all three countries: July. That's when we concentrated most of our investment and set aside less for May and August.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8958c14 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8958c14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e8458 elementor-widget elementor-widget-html\" data-id=\"b9e8458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"geo-meses\" role=\"img\" aria-label=\"Breakdown of investment by month: July accounted for more than half\">\r\n  <div class=\"geo-meses__col\">\r\n    <div class=\"geo-meses__barra\" style=\"height:5%\"><\/div>\r\n    <span>May<\/span>\r\n  <\/div>\r\n  <div class=\"geo-meses__col\">\r\n    <div class=\"geo-meses__barra\" style=\"height:25%\"><\/div>\r\n    <span>June<\/span>\r\n  <\/div>\r\n  <div class=\"geo-meses__col geo-meses__col--top\">\r\n    <div class=\"geo-meses__barra\" style=\"height:92%\"><\/div>\r\n    <span>July<\/span>\r\n  <\/div>\r\n  <div class=\"geo-meses__col\">\r\n    <div class=\"geo-meses__barra\" style=\"height:45%\"><\/div>\r\n    <span>August<\/span>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n.geo-meses{font-family:inherit;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;align-items:end;height:200px;}\r\n.geo-meses__col{display:flex;flex-direction:column;justify-content:flex-end;align-items:center;gap:10px;height:100%;}\r\n.geo-meses__barra{width:100%;background:#4A4A46;border-radius:8px 8px 0 0;}\r\n.geo-meses__col span{font-size:14px;color:#E4E2D8;}\r\n.geo-meses__col--top .geo-meses__barra{background:#EA9494;}\r\n.geo-meses__col--top span{color:#EA9494;font-weight:800;}\r\n@media (max-width:767px){.geo-meses{height:170px;gap:8px;}.geo-meses__col span{font-size:13px;}}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7669914 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7669914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e68f67e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e68f67e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">WHAT WE DISCOVERED<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b164d2 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1b164d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tailoring the product to each country made all the difference\n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb0c0a8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"eb0c0a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-40b5577 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"40b5577\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30fd20a elementor-widget elementor-widget-counter\" data-id=\"30fd20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<p class=\"elementor-counter-title\">Summer sales were dominated by fans<\/p>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"50\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22497a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a22497a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The campaign's main focus, especially in Italy, where the similarities with the Spanish market presented a clear opportunity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1504fa8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1504fa8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71de1df elementor-widget elementor-widget-counter\" data-id=\"71de1df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<p class=\"elementor-counter-title\">best-selling items, lava lamps<\/p>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-166cbee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"166cbee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The surprise of the season: They really stood out in Germany and proved that tailoring advertising to each country pays off.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd8651 elementor-widget elementor-widget-html\" data-id=\"6fd8651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"geo-paises\">\r\n  <p class=\"geo-paises__titulo\">Top Products by Market<\/p>\r\n\r\n  <div class=\"geo-paises__fila\">\r\n    <span class=\"geo-paises__pais\">Germany<\/span>\r\n    <span class=\"geo-paises__prod\">Lava lamps and fans<\/span>\r\n  <\/div>\r\n  <div class=\"geo-paises__fila\">\r\n    <span class=\"geo-paises__pais\">France<\/span>\r\n    <span class=\"geo-paises__prod\">Lava lamps and fans<\/span>\r\n  <\/div>\r\n  <div class=\"geo-paises__fila\">\r\n    <span class=\"geo-paises__pais\">Italy<\/span>\r\n    <span class=\"geo-paises__prod\">Fans and Sunglasses<\/span>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n.geo-paises{font-family:inherit;display:flex;flex-direction:column;}\r\n.geo-paises__titulo{margin:0;padding-bottom:14px;border-bottom:2px solid #1D1D1B;font-size:18px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#8E4040;}\r\n.geo-paises__fila{display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 32px;padding:20px 0;border-bottom:1px solid #EBCFCF;}\r\n.geo-paises__pais{flex:0 0 200px;font-size:20px;font-weight:800;color:#1D1D1B;}\r\n.geo-paises__prod{flex:1 1 300px;font-size:16px;color:#3A3A37;}\r\n@media (max-width:767px){\r\n  .geo-paises__pais{flex:none;width:100%;font-size:20px;}\r\n  .geo-paises__prod{font-size:16px;}\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b361a9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"9b361a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db05ae3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"db05ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CHANNEL BY CHANNEL<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684591f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"684591f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meta Ads and Google Ads: The Role of Each Channel<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a910a9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9a910a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7747158 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7747158\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1903b73 elementor-widget elementor-widget-heading\" data-id=\"1903b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Meta Ads\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-811e154 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"811e154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6e2f0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7c6e2f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We tested different formats, products, and creative concepts, while also drawing on the brand\u2019s organic content, to identify what worked best in each country. That\u2019s how we developed our strategy for <a href=\"https:\/\/www.geotelecom.es\/en\/social-ads\/\">social media advertising<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1373d62 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1373d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Attracting New Audiences and Remarketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Catalog tailored to each country<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ongoing Creative Work Review<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-489edcb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"489edcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b50d392 elementor-widget elementor-widget-heading\" data-id=\"b50d392\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Google Ads<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be75a9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8be75a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3054019 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3054019\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We're starting by building awareness to establish, country by country, a solid user base and demand, with audiences at the heart of the entire <a href=\"https:\/\/www.geotelecom.es\/en\/google-ads-agency\/\">Google Ads Campaign Strategy<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64927c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f64927c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Awareness as a starting point<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customized hearings<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Audiences similar to their buyers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3fa6e6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"c3fa6e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a826c6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6a826c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aedba6d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"aedba6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-175ea05 elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"175ea05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is your e-commerce business ready to expand into new markets?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6257864 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6257864\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We help you identify where your demand lies and turn it into sales, country by country.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12dbe9a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"12dbe9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-871949f elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"871949f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#presupuesto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's talk about your project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Success Story: Fisura\u2014Design with Humor That Doesn\u2019t Go Unnoticed If you\u2019ve ever felt that your home needed a little more personality, Fisura has probably already thought of it. This Spanish brand of gifts, home decor, and household items, based in Le\u00f3n, has been proving for years that everyday objects can have a lot of character: original, fun, and colorful designs that don\u2019t go unnoticed. On one hand, fans (you\u2019ve surely seen the famous \u201cputo calor\u201d fans), and on the other, sunglasses, watches, lava lamps, and many other products designed to add a unique and original touch to any space. That blend of humor and design has paid off: today, Fisura is available at more than 8,000 retail locations in Spain and in over 70 countries. It\u2019s a brand that was born with a clear vision: that design doesn\u2019t have to be serious to be good, nor exclusive to be special. By capitalizing on new opportunities, they\u2019ve managed to gain an ever-growing number of brand fans around the world. +8,000 retail locations in Spain +70 countries with a presence 3 online expansion markets E-commerce Category: Gifts, decor, and home Services: Google Ads + Meta Ads How a strategy tailored to each market helped Fisura\u2019s sales take off during its peak season. Fisura was already selling in these countries through channels like Amazon. The opportunity lay in their own website: attracting new users and converting demand during their peak season into sales. Italy Germany France SUMMER 2026 The result, compared to summer 2025 Revenue +0% Traffic +0% Reach +0% THE STRATEGY A hybrid approach combining Google and Meta, with two key levers LEVER 1 A strategy designed to attract and convert Without generating new traffic, there are no sales. That\u2019s why part of the budget was dedicated to creating demand, and the rest to converting it into orders in each market. 19% 81% Awareness: generating new demand Performance: boost sales LEVER 2 The product as the star We worked with their most iconic products (fans, sunglasses, doormats, and lava lamps) and pitted two creative approaches against each other in an A\/B test: product in context versus product as the sole focus. The second approach won out. More sales with product-focused creatives Up to 0% B: Product in context A: Product as the star THE EXECUTION Two channels, three markets: how we allocated the investment We were starting with markets we knew little about, so the focus was on discovering where the demand lay in each channel. In Germany and France, Google accounted for the bulk of the investment; in Italy, as in Spain, it was Meta. Google Ads Meta Ads Germany 59% 41% France 63% 37% Italy 39% 61% Spain (ref.) 43% 57% Breakdown of investment between Google Ads and Meta Ads by country. When do people shop the most in the summer? The answer was the same in all three countries: in July. That\u2019s where we concentrated most of our investment and allocated less to May and August. May June July August WHAT WE DISCOVERED Tailoring the product to each country made all the difference in summer sales: fans +0%. The star of the campaign, especially in Italy, where the similarity to the Spanish market presented a clear opportunity. of sales: lava lamps +0% The surprise of the season: they performed particularly well in Germany and proved that tailoring advertising to each country yields results. Top-selling products by market Germany: Lava lamps and fans France: Lava lamps and fans Italy: Fans and sunglasses CHANNEL BY CHANNEL Meta Ads and Google Ads: The role of each channel Meta Ads We tested formats, products, and creatives\u2014while also leveraging the brand\u2019s organic content\u2014to identify what performed best in each country. Here\u2019s how we approached our social media advertising strategy: Reaching new audiences and remarketing Country-specific catalog Continuous testing of creative assets Google Ads We started by building brand awareness to establish, country by country, a solid foundation of users and demand, with audiences at the core of our entire Google Ads campaign strategy. Awareness as a starting point Custom audiences Audiences similar to your buyers Is your e-commerce business ready to make the leap into new markets? We\u2019ll help you identify where your demand lies and turn it into sales, country by country. Let\u2019s talk about your project<\/p>","protected":false},"author":1,"featured_media":6758,"parent":2714,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11660","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso de \u00e9xito Fisura | Google Ads y Meta Ads - Geotelecom<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo llevamos la tienda online de Fisura a Italia, Alemania y Francia con una estrategia de Google Ads y Meta Ads adaptada a cada mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/success-stories\/crack\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito Fisura | Google Ads y Meta Ads - 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