{"id":3014,"date":"2026-03-02T07:42:06","date_gmt":"2026-03-02T07:42:06","guid":{"rendered":"https:\/\/www.geotelecom.es\/?page_id=3014"},"modified":"2026-10-21T10:32:57","modified_gmt":"2026-10-21T08:32:57","slug":"display-advertising","status":"publish","type":"page","link":"https:\/\/www.geotelecom.es\/en\/diccionario-marketing-digital\/display-advertising\/","title":{"rendered":"Display Advertising"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Display Advertising&nbsp;<strong>is a digital advertising format that uses banners, images, videos or interactive ads on websites, applications and display networks to capture the user's attention.<\/strong>&nbsp;Unlike SEM, which seeks immediate search results, display focuses on visibility, branding and brand recall, although it can also generate direct conversions if managed correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This type of advertising is key for digital marketing campaigns that seek to increase awareness, reinforce brand messages or drive traffic to optimized landing pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key points to work with Display Advertising<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Accurate segmentation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Targeting ads to the right audience is essential. It can be segmented by interests, location, behavior or devices, optimizing investment and increasing campaign impact. This connects with marketing automation strategies to deliver more personalized messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Attractive creativity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisements should grab attention from the first glance. Clear designs, visible calls to action and concise messages increase effectiveness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic locations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing where to show ads (relevant portals, display networks, apps) directly influences performance and brand perception.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Measurement and optimization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Analyzing metrics such as CTR (Click Through Rate), conversions and reach allows you to adjust designs, messages and placements to maximize results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consistency with other campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Integrating display with SEM, email marketing or social media ensures a consistent message and reinforces the impact of the overall strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Formats adapted to devices<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuring that ads are displayed correctly on mobile, tablet and desktop improves the user experience and prevents loss of valuable impressions.<\/p>","protected":false},"excerpt":{"rendered":"<p>Display Advertising is a digital advertising format that uses banners, images, videos or interactive ads on websites, applications and display networks to capture the user's attention. Unlike SEM, which seeks immediate search results, display advertising focuses on visibility, branding and brand recall, although it can also generate direct conversions if managed correctly. This type of advertising is key for digital marketing campaigns that seek to increase awareness, reinforce brand messages or drive traffic to optimized landing pages. Key points to work with Display Advertising Accurate targeting Targeting ads to the right audience is essential. It can be segmented by interests, location, behavior or devices, optimizing the investment and increasing the impact of the campaign. This connects with marketing automation strategies to deliver more personalized messages. Engaging creative Ads should grab attention from the first glance. Clear layouts, visible calls to action and concise messaging increase effectiveness. Strategic placements Choosing where to show ads (relevant portals, display networks, apps) directly influences performance and brand perception. Measurement and optimization Analyzing metrics such as CTR (Click Through Rate), conversions and reach allows you to adjust designs, messages and placements to maximize results. Consistency with other campaigns Integrating display with SEM, email marketing or social media ensures a consistent message and reinforces the impact of the overall strategy. Device-responsive formats Ensuring that ads display correctly on mobile, tablet and desktop improves the user experience and avoids loss of valuable impressions.<\/p>","protected":false},"author":1,"featured_media":0,"parent":2988,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3014","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Display Advertising: qu\u00e9 es y c\u00f3mo funciona - Geotelecom<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es el Display Advertising, c\u00f3mo funciona la publicidad display y qu\u00e9 ventajas ofrece para aumentar la visibilidad de tu marca en internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/display-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Display Advertising: qu\u00e9 es y c\u00f3mo funciona - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Descubre qu\u00e9 es el Display Advertising, c\u00f3mo funciona la publicidad display y qu\u00e9 ventajas ofrece para aumentar la visibilidad de tu marca en internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/display-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T08:32:57+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Display Advertising: What It Is and How It Works - Geotelecom","description":"Find out what display advertising is, how it works, and what benefits it offers for increasing your brand's visibility online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/display-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Display Advertising: qu\u00e9 es y c\u00f3mo funciona - Geotelecom","og_description":"Descubre qu\u00e9 es el Display Advertising, c\u00f3mo funciona la publicidad display y qu\u00e9 ventajas ofrece para aumentar la visibilidad de tu marca en internet.","og_url":"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/display-advertising\/","og_site_name":"Geotelecom","article_modified_time":"2026-10-21T08:32:57+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/display-advertising\/","url":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/display-advertising\/","name":"Display Advertising: What It Is and How It Works - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"datePublished":"2026-03-02T07:42:06+00:00","dateModified":"2026-10-21T08:32:57+00:00","description":"Find out what display advertising is, how it works, and what benefits it offers for increasing your brand's visibility online.","breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/display-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/display-advertising\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/display-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Diccionario de marketing digital","item":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/"},{"@type":"ListItem","position":3,"name":"Display Advertising"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/3014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=3014"}],"version-history":[{"count":1,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/3014\/revisions"}],"predecessor-version":[{"id":3015,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/3014\/revisions\/3015"}],"up":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/2988"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=3014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}