{"id":3021,"date":"2024-01-08T13:04:55","date_gmt":"2024-01-08T13:04:55","guid":{"rendered":"https:\/\/www.geotelecom.es\/?page_id=233161"},"modified":"2026-03-02T07:54:42","modified_gmt":"2026-03-02T07:54:42","slug":"search-intent-2","status":"publish","type":"page","link":"https:\/\/www.geotelecom.es\/en\/diccionario-marketing-digital\/intencion-de-busqueda\/","title":{"rendered":"Intention to search"},"content":{"rendered":"<p>The intention to search <strong>is the reason for which a user performs a search<\/strong> on the Internet. This can be governed by the use of certain words or even the same search can respond to several search intentions.<\/p>\n<p>Thus, they usually fall into several groups:<\/p>\n<ul>\n<li><strong>Informational<\/strong>: they try to find information on a topic.<\/li>\n<li><strong>Simple informational<\/strong>: they are looking for a simple or quick answer to a question.<\/li>\n<li><strong>Transactional<\/strong>: those who want to make an action.<\/li>\n<li><strong>Navigational<\/strong>search for a specific website or page and use the search engine as a way to find it.<\/li>\n<li><strong>Visiting<\/strong>These are similar to the transactional ones, but take into account the user's location (common in mobile).<a href=\"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/\"><br \/>\n<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>The search intent is the reason why a user performs a search on the Internet. This can be governed by the use of certain words or even the same search can respond to several search intentions. Thus, they usually fall into several groups: Informational: they try to find information on a topic. Simple informational: they are looking for a simple or quick answer to a question. Transactional: those who want to take an action. Navigational: they look for a specific website or page and use the search engine as a path. Visiting: these are similar to transactional, but take into account the user's location (common in mobile).<\/p>","protected":false},"author":1,"featured_media":0,"parent":2988,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3021","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intenci\u00f3n de b\u00fasqueda - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/search-intent-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intenci\u00f3n de b\u00fasqueda - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"La intenci\u00f3n de b\u00fasqueda es el motivo por el que un usuario realiza una b\u00fasqueda en internet. Esta puede regirse por el empleo de determinadas palabras o incluso una misma b\u00fasqueda puede responder a varias intenciones de b\u00fasqueda. As\u00ed pues, normalmente se enmarcan en varios grupos: Informacionales: tratan de encontrar informaci\u00f3n sobre un tema. Informacionales simples: buscan una respuesta simple o r\u00e1pida a una pregunta. Transaccional: los que quieren hacer una acci\u00f3n. Navigacional: buscan una web o p\u00e1gina en concreto y usan el buscador como camino. De visita: estas son similares a las transaccionales, pero toman en cuenta la ubicaci\u00f3n del usuario (com\u00fan en m\u00f3vil).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/search-intent-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T07:54:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Intention - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/search-intent-2\/","og_locale":"en_US","og_type":"article","og_title":"Intenci\u00f3n de b\u00fasqueda - Geotelecom","og_description":"La intenci\u00f3n de b\u00fasqueda es el motivo por el que un usuario realiza una b\u00fasqueda en internet. Esta puede regirse por el empleo de determinadas palabras o incluso una misma b\u00fasqueda puede responder a varias intenciones de b\u00fasqueda. As\u00ed pues, normalmente se enmarcan en varios grupos: Informacionales: tratan de encontrar informaci\u00f3n sobre un tema. Informacionales simples: buscan una respuesta simple o r\u00e1pida a una pregunta. Transaccional: los que quieren hacer una acci\u00f3n. Navigacional: buscan una web o p\u00e1gina en concreto y usan el buscador como camino. De visita: estas son similares a las transaccionales, pero toman en cuenta la ubicaci\u00f3n del usuario (com\u00fan en m\u00f3vil).","og_url":"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/search-intent-2\/","og_site_name":"Geotelecom","article_modified_time":"2026-03-02T07:54:42+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/intencion-de-busqueda\/","url":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/intencion-de-busqueda\/","name":"Search Intention - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"datePublished":"2024-01-08T13:04:55+00:00","dateModified":"2026-03-02T07:54:42+00:00","breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/intencion-de-busqueda\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/intencion-de-busqueda\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/intencion-de-busqueda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Diccionario de marketing digital","item":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/"},{"@type":"ListItem","position":3,"name":"Intenci\u00f3n de b\u00fasqueda"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/3021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=3021"}],"version-history":[{"count":2,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/3021\/revisions"}],"predecessor-version":[{"id":3057,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/3021\/revisions\/3057"}],"up":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/2988"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=3021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}