{"id":3027,"date":"2024-01-08T12:59:25","date_gmt":"2024-01-08T12:59:25","guid":{"rendered":"https:\/\/www.geotelecom.es\/?page_id=233148"},"modified":"2026-03-06T11:17:28","modified_gmt":"2026-03-06T11:17:28","slug":"web-migration-2","status":"publish","type":"page","link":"https:\/\/www.geotelecom.es\/en\/diccionario-marketing-digital\/migracion-web\/","title":{"rendered":"Web migration"},"content":{"rendered":"<p>It is the process in which a change is made to an aspect of the website that affects it in a general way, so that its results have repercussions on all the pages that make it up. A migration is one of the most important and complicated processes to perform on a website, especially because of its possible impact on SEO.<\/p>\n<h2>Types of web migrations<\/h2>\n<ul>\n<li><strong>Domain migration<\/strong>When you change the main name of the url to which all the pages of the website are attached, thus changing its address on the Internet.<\/li>\n<li><strong>Server migration<\/strong>: commonly performed to improve the speed or options offered by the same, moving all the files on the web.<\/li>\n<li><strong>CMS Migration<\/strong>: related to the change of the content management platform or your store, which causes changes in how the elements and contents of the website are worked and connected.<\/li>\n<li><strong>Design migration<\/strong>Web Design: focused on major changes to the overall design of a website, usually with the aim of improving usability and user perception. It mainly affects the contents of the website and how they are displayed.<\/li>\n<li><strong>Web architecture migration<\/strong>The goal is to reorganize the pages of a website by modifying many aspects, from the URLs to the design.<\/li>\n<li><strong>Content migration<\/strong>: typical of situations where you have a large volume of content or separate pages on two websites and you want to unify them into one to work together. Also closely linked to design and architecture.<\/li>\n<li><strong>Other technical migrations<\/strong>The company has been able to offer a wide range of services, such as the change of protocol from http to https or web versions for mobile devices, among others\u00bb.\u00bb<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>It is the process in which a change is made to an aspect of the website that affects it in a general way, so that its results have repercussions on all the pages that make it up. A migration is one of the most important and complicated processes to perform on a website, especially for its possible impact on SEO. Types of web migrations Domain migration: when the main name of the url to which all the pages of the web are attached is changed, thus changing its address on the Internet. Server migration: commonly performed to improve the speed or options offered by the same, moving all the web files. CMS migration: related to the change of the content management platform or your store, which causes changes in how they work and connect the elements and contents of the web. Design migration: focused on major changes to the overall design of a website, usually with the aim of improving usability and user perception. It mainly affects the contents of the website and how they are displayed. Web architecture migration: seeks to reorganize the pages of a website by modifying many aspects, from URLs to design. Content migration: typical of situations where there is a large volume of content or separate pages on two websites and want to unify them into one to work together. It is also closely linked to design and architecture. Other technical migrations: such as those made by changing from http to https protocol or web versions for mobile devices, among others.\u00bb<\/p>","protected":false},"author":1,"featured_media":0,"parent":2988,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3027","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Migraci\u00f3n web - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/web-migration-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Migraci\u00f3n web - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Es el proceso en el cual se realiza el cambio de un aspecto de la web que afecta de manera general a la misma, por lo que sus resultados repercuten a todas las p\u00e1ginas que lo conforman. Una migraci\u00f3n es uno de los procesos m\u00e1s importantes y complicados a realizar en una web, sobre todo por su posible afectaci\u00f3n al SEO. Tipos de migraciones web Migraci\u00f3n de dominio: cuando se cambia el nombre principal de la url al que se sujetan todas las p\u00e1ginas de la web, cambiando por ende su direcci\u00f3n en internet. Migraci\u00f3n de servidor: com\u00fanmente realizado para mejorar la velocidad u opciones que ofrece el mismo, trasladando todos los archivos de la web. Migraci\u00f3n de CMS: relativo al cambio de la plataforma de gesti\u00f3n de contenido o de tu tienda, lo cual provoca cambios en c\u00f3mo se trabajan y conectan los elementos y contenidos de la web. Migraci\u00f3n de dise\u00f1o: centrado en cambios grandes del dise\u00f1o general de una web, normalmente con objetivo de mejorar la usabilidad y percepci\u00f3n por el usuario. Afecta sobre todo a los contenidos de la web y c\u00f3mo se muestran. Migraci\u00f3n de arquitectura web: busca reorganizar las p\u00e1ginas de una web modificando muchos aspectos, desde las URL hasta el dise\u00f1o. Migraci\u00f3n de contenidos: propio de situaciones en que se tiene un gran volumen de contenido o p\u00e1ginas separadas en dos webs y se quieren unificar en una para trabajarse en conjunto. Muy ligado tambi\u00e9n a dise\u00f1o y arquitectura. Otras migraciones t\u00e9cnicas: como las realizadas por cambio de protocolo http a https o las de versiones web para dispositivos m\u00f3viles, entre otros.\u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/web-migration-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T11:17:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web Migration - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/web-migration-2\/","og_locale":"en_US","og_type":"article","og_title":"Migraci\u00f3n web - Geotelecom","og_description":"Es el proceso en el cual se realiza el cambio de un aspecto de la web que afecta de manera general a la misma, por lo que sus resultados repercuten a todas las p\u00e1ginas que lo conforman. Una migraci\u00f3n es uno de los procesos m\u00e1s importantes y complicados a realizar en una web, sobre todo por su posible afectaci\u00f3n al SEO. Tipos de migraciones web Migraci\u00f3n de dominio: cuando se cambia el nombre principal de la url al que se sujetan todas las p\u00e1ginas de la web, cambiando por ende su direcci\u00f3n en internet. Migraci\u00f3n de servidor: com\u00fanmente realizado para mejorar la velocidad u opciones que ofrece el mismo, trasladando todos los archivos de la web. Migraci\u00f3n de CMS: relativo al cambio de la plataforma de gesti\u00f3n de contenido o de tu tienda, lo cual provoca cambios en c\u00f3mo se trabajan y conectan los elementos y contenidos de la web. Migraci\u00f3n de dise\u00f1o: centrado en cambios grandes del dise\u00f1o general de una web, normalmente con objetivo de mejorar la usabilidad y percepci\u00f3n por el usuario. Afecta sobre todo a los contenidos de la web y c\u00f3mo se muestran. Migraci\u00f3n de arquitectura web: busca reorganizar las p\u00e1ginas de una web modificando muchos aspectos, desde las URL hasta el dise\u00f1o. Migraci\u00f3n de contenidos: propio de situaciones en que se tiene un gran volumen de contenido o p\u00e1ginas separadas en dos webs y se quieren unificar en una para trabajarse en conjunto. Muy ligado tambi\u00e9n a dise\u00f1o y arquitectura. Otras migraciones t\u00e9cnicas: como las realizadas por cambio de protocolo http a https o las de versiones web para dispositivos m\u00f3viles, entre otros.\u00bb","og_url":"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/web-migration-2\/","og_site_name":"Geotelecom","article_modified_time":"2026-03-06T11:17:28+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/migracion-web\/","url":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/migracion-web\/","name":"Web Migration - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"datePublished":"2024-01-08T12:59:25+00:00","dateModified":"2026-03-06T11:17:28+00:00","breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/migracion-web\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/migracion-web\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/migracion-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Diccionario de marketing digital","item":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/"},{"@type":"ListItem","position":3,"name":"Migraci\u00f3n web"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/3027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=3027"}],"version-history":[{"count":2,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/3027\/revisions"}],"predecessor-version":[{"id":3716,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/3027\/revisions\/3716"}],"up":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/2988"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=3027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}