{"id":3030,"date":"2024-01-08T13:35:56","date_gmt":"2024-01-08T13:35:56","guid":{"rendered":"https:\/\/www.geotelecom.es\/?page_id=233201"},"modified":"2026-03-02T07:53:30","modified_gmt":"2026-03-02T07:53:30","slug":"positioning-organic","status":"publish","type":"page","link":"https:\/\/www.geotelecom.es\/en\/diccionario-marketing-digital\/posicionamiento-organico\/","title":{"rendered":"Organic positioning"},"content":{"rendered":"<p>This is the <strong>location where a web page appears in search engine results<\/strong>, for a specific search performed by users, without investing in advertisements.<\/p>\n<p>The terminology of \u201corganic\u201d is used because it is something that is <strong>is achieved by working on the web, without investing in advertising.<\/strong>, and that you end up being awarded by each search engine based on what it understands that your page can offer with respect to the user's search.<\/p>\n<p>Thus,<strong> the more closely your content matches what the user is looking for<\/strong> and better optimized to offer a good experience, <strong>the more likely you are to get a better position<\/strong>, among other factors.<\/p>","protected":false},"excerpt":{"rendered":"<p>It is the location in which the page of a website appears within the results offered by search engines, for a specific search performed by users, without investing in ads. The terminology \u201corganic\u201d is used because it is something that is achieved by working on the web, without investing in advertising, and that you just giving each search engine based on what it understands that it can offer your page with respect to the user's search. Thus, the more your content matches what the user is looking for and the better optimized it is to offer a good experience, the more likely it is that you will get a better position, among other factors.<\/p>","protected":false},"author":1,"featured_media":0,"parent":2988,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3030","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Posicionamiento org\u00e1nico - Geotelecom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/positioning-organic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posicionamiento org\u00e1nico - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Se trata de la ubicaci\u00f3n en la que aparece la p\u00e1gina de una web dentro de los resultados que ofrecen los motores de b\u00fasqueda, para una b\u00fasqueda concreta realizada por los usuarios, sin realizar inversiones en anuncios. Se emplea la terminolog\u00eda de\u00a0 \u201corg\u00e1nico\u201d al tratarse de algo que se consigue trabajando en la web, sin realizar inversiones en publicidad, y que te acaba otorgando cada motor de b\u00fasqueda en base a lo que entiende el mismo que puede ofrecer tu p\u00e1gina respecto a la b\u00fasqueda del usuario. De ese modo, cuanto m\u00e1s se ajuste tu contenido a lo que busca el usuario y mejor optimizado est\u00e9 para ofrecer una buena experiencia, m\u00e1s probable es que consigas una mejor posici\u00f3n, entre otros factores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/positioning-organic\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T07:53:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Organic positioning - Geotelecom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/positioning-organic\/","og_locale":"en_US","og_type":"article","og_title":"Posicionamiento org\u00e1nico - Geotelecom","og_description":"Se trata de la ubicaci\u00f3n en la que aparece la p\u00e1gina de una web dentro de los resultados que ofrecen los motores de b\u00fasqueda, para una b\u00fasqueda concreta realizada por los usuarios, sin realizar inversiones en anuncios. Se emplea la terminolog\u00eda de\u00a0 \u201corg\u00e1nico\u201d al tratarse de algo que se consigue trabajando en la web, sin realizar inversiones en publicidad, y que te acaba otorgando cada motor de b\u00fasqueda en base a lo que entiende el mismo que puede ofrecer tu p\u00e1gina respecto a la b\u00fasqueda del usuario. De ese modo, cuanto m\u00e1s se ajuste tu contenido a lo que busca el usuario y mejor optimizado est\u00e9 para ofrecer una buena experiencia, m\u00e1s probable es que consigas una mejor posici\u00f3n, entre otros factores.","og_url":"https:\/\/www.geotelecom.es\/en\/digital-marketing-dictionary\/positioning-organic\/","og_site_name":"Geotelecom","article_modified_time":"2026-03-02T07:53:30+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/posicionamiento-organico\/","url":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/posicionamiento-organico\/","name":"Organic positioning - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"datePublished":"2024-01-08T13:35:56+00:00","dateModified":"2026-03-02T07:53:30+00:00","breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/posicionamiento-organico\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/posicionamiento-organico\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/posicionamiento-organico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Diccionario de marketing digital","item":"https:\/\/www.geotelecom.es\/diccionario-marketing-digital\/"},{"@type":"ListItem","position":3,"name":"Posicionamiento org\u00e1nico"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/3030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=3030"}],"version-history":[{"count":2,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/3030\/revisions"}],"predecessor-version":[{"id":3051,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/3030\/revisions\/3051"}],"up":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/2988"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=3030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}