{"id":7823,"date":"2026-03-24T10:31:24","date_gmt":"2026-03-24T10:31:24","guid":{"rendered":"https:\/\/www.geotelecom.es\/?page_id=7823"},"modified":"2026-07-22T08:16:30","modified_gmt":"2026-07-22T06:16:30","slug":"navarro-y-navarro-law-firm","status":"publish","type":"page","link":"https:\/\/www.geotelecom.es\/en\/casos-de-exito\/bufete-navarro-y-navarro\/","title":{"rendered":"Navarro y Navarro Law Firm"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Case Study
Navarro and Navarro<\/span><\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Bufete Navarro y Navarro: heirs' searchers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In June 2021, we started working with the law firm Navarro y Navarro in the organic positioning of their website, made with a proprietary development in PHP A somewhat old website, but well built, with a good web architecture, but difficult to update and content management.<\/p>

An advanced keyword study gave us the opportunity to learn about terms that legal professionals use in their daily work, all of them related to the search for heirs and the problems associated with the lack of known heirs to a property. Our target were estate administrators, notaries and communities of neighbors.<\/p>

We started with contents very focused on the search of heirs and it was extended to the semantic field of inheritances, with all the terminology of a law firm dedicated to the processing of inheritances and successions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Category<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Ecommerce<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Sector<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Legal - Advocacy<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t
Services<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Technical Seo and blog content<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Results in one year<\/p>\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t

Visits from organic<\/p>\t\t\t

\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t

Sessions<\/p>\t\t\t

\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t

Leads obtained<\/p>\t\t\t

\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t

New users<\/p>\t\t\t

\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

What were the objectives?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tRank in the top 3 positions in \u201cheir search\u201d.\u201d<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tObtaining property leads without heirs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBrand recognition and increased domain authority<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMigrate from in-house development to an agile and easy-to-use platform.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Tasks performed<\/h2>\t\t\t\t<\/div>\n\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Create heir search pages\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    After keyword analysis, localized searches by cities were recurrent. The client was asked to create landing pages for localized searches in the main Spanish cities.<\/p>

    The landing of the cities were associated with the location of the Navarro y Navarro branches in each city, with a Google Maps tab to boost local SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t

    Generate specialized and valuable content\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    We discovered that our target audience was interested in legal issues related to inheritance crimes, aspects of probate genealogy, and complex inheritances between cousins and nieces and nephews.<\/p>

    The client was asked to write in a useful and friendly way for the non-specialized reader, not only for the sector, explaining and detailing the legal concepts such as trust, legacy, inheritance, usufruct, legitimate and kinship diagrams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Migrate from in-house development to WordPress CMS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    A migration from an in-house development to the WordPress CMS was performed, linking the existing blog to the new development of the law firm's website. Their developers created a well-designed website with good loading speed.<\/p>

    We also achieved a blog full of valuable content and ads focused on precise terms and campaigns. Thus increasing visits and leads in forms and calls, which indicates that the improvements had a positive impact on the user's experience with the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t

    Create a content and linkbuilding calendar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    We decided to buy sponsored links in the media and as content was created on a weekly basis, related topics within the same semantic field were also expanded.<\/p>

    Internet users' own queries left in forms and GSC's analysis gave us the clues to include content related to the purchase of empty apartments after the death of their owner without heirs, legal solutions to the squatting of empty houses, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Navarro y Navarro Success Story: Navarro y Navarro Law Firm\u2014Heir Locators In June 2021, we began working with the Navarro y Navarro law firm on the organic search engine optimization of their website, which was custom-developed in PHP. It was a somewhat outdated website, but well-built, with good web architecture, but one that was difficult to update and manage in terms of content. An advanced keyword analysis gave us the opportunity to identify terms that legal professionals use in their day-to-day work, all of which were related to locating heirs and the issues associated with a property having no known heirs. Our target audience consisted of property managers, notaries, and homeowners\u201c associations. We started with content heavily focused on the search for heirs and gradually expanded the semantic scope to include inheritances, incorporating all the terminology typical of a law firm specializing in the handling of inheritances and probate matters. Category: E-commerce | Sector: Legal \u2013 Law Firm Services Technical SEO and blog content Results in one year Organic visits + 0 % Sessions + 0 % Leads generated + 0 % New users + 0 % What were the objectives? Rank in the top 3 results for \u201dsearch for heirs\u201d Generate leads for properties without heirs Build brand awareness and increase domain authority Migrate from a custom-built solution to an agile, user-friendly platform. Tasks Completed Create \u201cheirs search\u201d pages. Following keyword analysis, city-specific searches were common. We proposed to the client that we create landing pages for city-specific searches in major Spanish cities. The city landing pages were linked to the locations of Navarro y Navarro\u2019s offices in each city, with a Google Maps pin to boost local SEO. Generating Specialized, Valuable Content We discovered that our target audience was interested in legal issues related to crimes against inheritances, aspects of inheritance genealogy, and complex inheritances involving cousins and nephews\/nieces. We suggested to the client that they write in a way that was useful and accessible to the non-specialist reader\u2014not just for industry insiders\u2014explaining and detailing legal concepts such as trusts, bequests, unclaimed estates, usufruct, statutory share, and kinship diagrams. Migrate from a custom-built site to the WordPress CMS We migrated from a custom-built site to the WordPress CMS, integrating the existing blog into the law firm\u2019s new website. The developers created a well-designed website with fast loading speeds. We also created a blog filled with valuable content and ads targeted at specific keywords and campaigns. This increased website traffic and generated more leads through contact forms and phone calls, indicating that the improvements had a positive impact on the user experience. Creating a Content Calendar and Link Building We decided to purchase sponsored links in media outlets, and as content was created weekly, we expanded the related topics within the same semantic field. The inquiries left by users in forms, along with GSC analysis, provided us with insights to include content related to purchasing vacant apartments after the death of an owner with no heirs, legal solutions to the squatting of vacant homes, and more.<\/p>","protected":false},"author":1,"featured_media":6758,"parent":2714,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7823","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCaso de \u00e9xito SEO: Navarro y Navarro - Geotelecom<\/title>\n<meta name=\"description\" content=\"Caso de \u00e9xito en posicionamiento org\u00e1nico de un despacho de abogados. Trabajo de mejora de visibilidad, contenidos de blog y t\u00e9nico de web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/success-stories\/navarro-y-navarro-law-firm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito SEO: Navarro y Navarro - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Caso de \u00e9xito en posicionamiento org\u00e1nico de un despacho de abogados. Trabajo de mejora de visibilidad, contenidos de blog y t\u00e9nico de web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/success-stories\/navarro-y-navarro-law-firm\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T06:16:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Case Study: Navarro y Navarro - Geotelecom","description":"Successful case in organic positioning of a law firm. Visibility improvement work, blog contents and web technician.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/success-stories\/navarro-y-navarro-law-firm\/","og_locale":"en_US","og_type":"article","og_title":"Caso de \u00e9xito SEO: Navarro y Navarro - Geotelecom","og_description":"Caso de \u00e9xito en posicionamiento org\u00e1nico de un despacho de abogados. Trabajo de mejora de visibilidad, contenidos de blog y t\u00e9nico de web.","og_url":"https:\/\/www.geotelecom.es\/en\/success-stories\/navarro-y-navarro-law-firm\/","og_site_name":"Geotelecom","article_modified_time":"2026-07-22T06:16:30+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/casos-de-exito\/bufete-navarro-y-navarro\/","url":"https:\/\/www.geotelecom.es\/casos-de-exito\/bufete-navarro-y-navarro\/","name":"SEO Case Study: Navarro y Navarro - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/casos-de-exito\/bufete-navarro-y-navarro\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/casos-de-exito\/bufete-navarro-y-navarro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png","datePublished":"2026-03-24T10:31:24+00:00","dateModified":"2026-07-22T06:16:30+00:00","description":"Successful case in organic positioning of a law firm. Visibility improvement work, blog contents and web technician.","breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/casos-de-exito\/bufete-navarro-y-navarro\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/casos-de-exito\/bufete-navarro-y-navarro\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/casos-de-exito\/bufete-navarro-y-navarro\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png","width":512,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/casos-de-exito\/bufete-navarro-y-navarro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Casos de \u00e9xito","item":"https:\/\/www.geotelecom.es\/casos-de-exito\/"},{"@type":"ListItem","position":3,"name":"Bufete Navarro y Navarro"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/7823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=7823"}],"version-history":[{"count":16,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/7823\/revisions"}],"predecessor-version":[{"id":10071,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/7823\/revisions\/10071"}],"up":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/2714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/6758"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=7823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}