{"id":8051,"date":"2026-03-24T15:07:01","date_gmt":"2026-03-24T15:07:01","guid":{"rendered":"https:\/\/www.geotelecom.es\/?page_id=8051"},"modified":"2026-07-22T08:18:25","modified_gmt":"2026-07-22T06:18:25","slug":"my-craftelier-art-store","status":"publish","type":"page","link":"https:\/\/www.geotelecom.es\/en\/casos-de-exito\/mi-tienda-de-arte-craftelier\/","title":{"rendered":"My art store Craftelier"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Case Study
Craftelier<\/span><\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

How we helped Craftelier boost its online store\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Craftelier is a store specialized in crafts and scrapbooking, with a catalog that combines creative products and high quality materials. Their challenge: to adapt to the growing digital demand and to sell out the stock accumulated after the drop in sales in the physical store,<\/strong> while consolidating its position as a reference in the world of handicraft e-commerce.<\/p>

To achieve this, Craftelier relied on Geotelecom and our Google Ads services. Since then, we have designed and managed strategic campaigns that enhance your digital presence.<\/strong>, They reach the right audience and generate measurable results that reinforce your growth in online commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In the 12 years of existence of Mi Tienda de Arte (currently Craftelier), the PPC has been one of the \u2018fuels\u2019 on which the great growth figures of the brand have settled. Since 2018, hand in hand with Geotelecom, we managed to get this \u201cfuel\u201d to be of better quality and the car could pick up more speed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Guillermo Garcia<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

CMO of Craftelier\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Category<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Ecommerce<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Sector<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Crafts and scrapbooking<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t
Services<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Google Ads<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Comparison 2022 vs 2019 (Spain)<\/p>\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t

Online invoicing<\/p>\t\t\t

\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t

Online sales<\/p>\t\t\t

\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t

Google Ads Revenue<\/p>\t\t\t

\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t

Google Ads Sales<\/p>\t\t\t

\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Trajectory<\/h2>\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

1983<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Physical store: \"Bellas Artes\".\"\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

2011<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

\u201cMy Art Shop\u201d and e-commerce creation.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

2018<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Start of relationship with Geotelecom (Google Ads: ES, UK and FR)\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

2020<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Best e-commerce internationalization strategy Awards\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

2022<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Certified among the 500 leading companies in growth by CEPYME<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

2024<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Turnover: 23M\u20ac Reputation: Craftelier (All Europe, Chile and USA)\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Key strategies and campaigns used in Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Shopping\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Structured by profit margins, with greater automation and presence of Smart Bidding strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Complement to the Shopping part (e.g. TOP products).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Display<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Development of studied and attractive creativities during launches, promotions, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Youtube<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Support to the rest of the networks when it is in their interest to promote.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

Craftelier vs. its competitors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tInnovation and logistics<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tReal and powerful promotions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tVariety of catalog and development of own brand<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPayment and shipping methods carefully studied before being launched<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSupport in RRSS of the global strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCompetitive pricing in your vertical<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    International growth\n<\/p>\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t

    International presence<\/p>\t\t\t

    \n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t

    Turnover from international markets<\/p>\t\t\t

    \n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t

    Google Ads Revenue<\/p>\t\t\t

    \n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Craftelier case study How we helped Craftelier to boost its online store Craftelier is a store specializing in crafts and scrapbooking, with a catalog that combines creative products and high quality materials. Its challenge: to adapt to the growing digital demand and to sell the stock accumulated after the drop in sales in the physical store, while consolidating itself as a benchmark in the world of e-commerce crafts. To achieve this, Craftelier relied on Geotelecom and our Google Ads services. Since then, we have designed and managed strategic campaigns that boost their digital presence, reach the right audience and generate measurable results that reinforce their growth in online commerce. In the 12 years of existence of Mi Tienda de Arte (currently Craftelier), PPC has been one of the \u2018fuels\u2019 on which the great growth figures of the brand have settled. Since 2018, hand in hand with Geotelecom, we managed to get this \u201cfuel\u201d to be of better quality and the car could pick up more speed. Guillermo Garc\u00eda CMO of Craftelier Category Ecommerce Sector Crafts and scrapbooking Services Google Ads Comparison 2022 vs 2019 (Spain) Online turnover + 0 % Online sales + 0 % Google Ads revenue + 0 % Google Ads sales + 0 % Trajectory 1983 Physical store: \u00abBellas Artes\u00bb 2011 \u201cMi Tienda de Arte\u201d and creation of e-commerce 2018 Start of relationship with Geotelecom (Google Ads: ES, UK and FR) 2020 Best internationalization strategy e-commerce Awards 2022 Certified among the 500 leading growth companies by CEPYME 2024 Turnover: 23M\u20ac Renown: Craftelier (All Europe, Chile and USA.Key strategies and campaigns used in Google Ads Shopping Structured by profit margins, with increased automation and presence of Smart Bidding strategies. Search Complementary to Shopping (e.g. TOP products). Display Development of attractive and studied creativities during launches, promotions, etc. Youtube Support to the rest of the networks when it's interesting to promote. Craftelier vs. its competitors Innovation and logistics Real and powerful promotions Variety of catalog and development of own brand Payment and shipping methods well studied before being launched Support in RRSS of the global strategy Competitive prices in its vertical International growth International presence + 0 % Turnover from international markets + 0 % Google Ads revenue + 0 %<\/p>","protected":false},"author":1,"featured_media":6758,"parent":2714,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8051","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCaso de \u00e9xito Craftelier | Google Ads para eCommerce - Geotelecom<\/title>\n<meta name=\"description\" content=\"Te contamos c\u00f3mo potenciamos Craftelier tanto en el mercado nacional como internacional a trav\u00e9s de campa\u00f1as de Google Ads para aumentar ventas y presencia online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/success-stories\/my-craftelier-art-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito Craftelier | Google Ads para eCommerce - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Te contamos c\u00f3mo potenciamos Craftelier tanto en el mercado nacional como internacional a trav\u00e9s de campa\u00f1as de Google Ads para aumentar ventas y presencia online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/success-stories\/my-craftelier-art-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T06:18:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study Craftelier | Google Ads for eCommerce - Geotelecom","description":"We tell you how we promote Craftelier both in the national and international market through Google Ads campaigns to increase sales and online presence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/success-stories\/my-craftelier-art-store\/","og_locale":"en_US","og_type":"article","og_title":"Caso de \u00e9xito Craftelier | Google Ads para eCommerce - Geotelecom","og_description":"Te contamos c\u00f3mo potenciamos Craftelier tanto en el mercado nacional como internacional a trav\u00e9s de campa\u00f1as de Google Ads para aumentar ventas y presencia online.","og_url":"https:\/\/www.geotelecom.es\/en\/success-stories\/my-craftelier-art-store\/","og_site_name":"Geotelecom","article_modified_time":"2026-07-22T06:18:25+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/casos-de-exito\/mi-tienda-de-arte-craftelier\/","url":"https:\/\/www.geotelecom.es\/casos-de-exito\/mi-tienda-de-arte-craftelier\/","name":"Case Study Craftelier | Google Ads for eCommerce - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/casos-de-exito\/mi-tienda-de-arte-craftelier\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/casos-de-exito\/mi-tienda-de-arte-craftelier\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png","datePublished":"2026-03-24T15:07:01+00:00","dateModified":"2026-07-22T06:18:25+00:00","description":"We tell you how we promote Craftelier both in the national and international market through Google Ads campaigns to increase sales and online presence.","breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/casos-de-exito\/mi-tienda-de-arte-craftelier\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/casos-de-exito\/mi-tienda-de-arte-craftelier\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/casos-de-exito\/mi-tienda-de-arte-craftelier\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png","width":512,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/casos-de-exito\/mi-tienda-de-arte-craftelier\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Casos de \u00e9xito","item":"https:\/\/www.geotelecom.es\/casos-de-exito\/"},{"@type":"ListItem","position":3,"name":"Mi tienda de arte Craftelier"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/8051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=8051"}],"version-history":[{"count":16,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/8051\/revisions"}],"predecessor-version":[{"id":10074,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/8051\/revisions\/10074"}],"up":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/2714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/6758"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=8051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}