{"id":9390,"date":"2026-04-09T11:21:16","date_gmt":"2026-04-09T11:21:16","guid":{"rendered":"https:\/\/www.geotelecom.es\/?page_id=9390"},"modified":"2026-04-09T12:11:26","modified_gmt":"2026-04-09T12:11:26","slug":"web-analytics","status":"publish","type":"page","link":"https:\/\/www.geotelecom.es\/en\/analitica-web\/","title":{"rendered":"Web analytics and measurement"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"9390\" class=\"elementor elementor-9390\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd1520 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"5fd1520\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32f66c1 elementor-widget elementor-widget-heading\" data-id=\"32f66c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Web analytics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89e101b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"89e101b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ae396f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0ae396f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e671dd elementor-widget elementor-widget-spacer\" data-id=\"7e671dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88d4ed7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"88d4ed7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7728063 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"7728063\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7577e09 elementor-widget elementor-widget-spacer\" data-id=\"7577e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0742d39 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0742d39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3856c75 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3856c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SERVICES \/ Web Analytics <\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32617c elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d32617c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grow your business with web analytics and measurement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34baa9b elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"34baa9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Web analytics is key for your <a href=\"https:\/\/www.geotelecom.es\/en\/digital-strategy\/\">marketing strategy<\/a> really works. It's not just about collecting data, it's about turning it into useful information that will make it work. <strong>that the growth of your ecommerce is predictable<\/strong> and constant.<\/p><p>At <a href=\"https:\/\/www.geotelecom.es\/en\/\">Geotelecom<\/a> we go further: we combine technical auditing, strategic consulting and a <strong>customized measurement plan<\/strong> that transforms your metrics into actionable insights.<\/p><p>We see data as a unified ecosystem. First we understand your business and your goals, and then we perform a complete diagnosis of your website using tools such as <strong>Google Analytics 4 and Google Tag Manager<\/strong>, so that every decision is based on real and reliable information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec831e elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4ec831e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#presupuesto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us at<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81e6203 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"81e6203\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c911f7f elementor-widget elementor-widget-heading\" data-id=\"c911f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SERVICE \/ WEB ANALYTICS <\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69969a6 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"69969a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do we work your web analytics?<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5f9232 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e5f9232\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa9b990 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"fa9b990\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t<div class=\"elementor-element elementor-element-b76fd28 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b76fd28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c891d0 elementor-widget elementor-widget-text-editor\" data-id=\"3c891d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>01\/<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b9e28 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c4b9e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pre-audit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67638b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"67638b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76e303 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d76e303\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before making any decision, we validate that your data is real and accurate.<\/span>. We perform a complete technical inspection of the state of your website, correcting errors, eliminating duplicities and debugging traffic, so that each metric becomes a reliable source of truth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f14b9f0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"f14b9f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t<div class=\"elementor-element elementor-element-b661ff0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b661ff0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9f3d4 elementor-widget elementor-widget-text-editor\" data-id=\"7a9f3d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>02\/<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a976eb elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2a976eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Web measurement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a27f03a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a27f03a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc65f0f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fc65f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We set up events and conversions with Google Tag Manager so that all your data is accurate and trackable. We centralize the information in a single container, unifying the performance of your channels and ensuring that each metric is reliable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bcded7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"9bcded7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t<div class=\"elementor-element elementor-element-9172fb9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9172fb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9a80a elementor-widget elementor-widget-text-editor\" data-id=\"7f9a80a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>03\/<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d352963 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d352963\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a129869 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a129869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce0944 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8ce0944\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We make the most of GA4 to turn data into actionable insights. We analyze user behavior to detect friction points in the conversion funnel and discover growth opportunities, optimizing your investment in a smart and profitable way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7562972 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"7562972\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t<div class=\"elementor-element elementor-element-de76742 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"de76742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-993cb69 elementor-widget elementor-widget-text-editor\" data-id=\"993cb69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>04\/<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfae541 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bfae541\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reporting and follow-up<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76aa446 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"76aa446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660454c elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"660454c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We monitor in real time the performance of your channels through automated dashboards. With Looker Studio we consolidate your KPIs in visual and strategic panels, facilitating a clear reading of the results and allowing you to make good decisions to improve your campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e97709d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"e97709d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-088baba e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"088baba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-836c0ae elementor-widget elementor-widget-image\" data-id=\"836c0ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/04\/marketing-4.jpg\" class=\"attachment-full size-full wp-image-9403\" alt=\"\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/04\/marketing-4.jpg 1500w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/04\/marketing-4-300x300.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/04\/marketing-4-1024x1024.jpg 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/04\/marketing-4-150x150.jpg 150w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/04\/marketing-4-768x768.jpg 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/04\/marketing-4-12x12.jpg 12w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e18d8ac e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e18d8ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04b5b65 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"04b5b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy <br>to the actual impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d8095 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a2d8095\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We work with you so that every decision is supported by <strong>reliable data<\/strong>. We transform your metrics into concrete actions that provide measurable value in all your digital channels.<\/p><p>Our goal is to ensure that your website measures every action correctly so that you can <strong>make decisions based on real information<\/strong> to grow your business.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d19ad16 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d19ad16\" data-element_type=\"container\" data-e-type=\"container\" id=\"presupuesto\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7343d49 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7343d49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e9af4d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4e9af4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-988a5e8 elementor-widget elementor-widget-heading\" data-id=\"988a5e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CONTACT US<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d364652 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d364652\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SHALL WE TALK?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c6dff elementor-invisible elementor-widget elementor-widget-button\" data-id=\"38c6dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendar.google.com\/calendar\/u\/0\/appointments\/schedules\/AcZssZ1_EPfPyk8kHYDpZNGm8KiNA07YhbbjulPe4YtJqrWa7f5AIRAjMTPEWRBby9LA2_8RdI0oeTDj\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">schedule a meeting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01a60e wpr-offcanvas-align-left wpr-offcanvas-entrance-animation-fade elementor-invisible elementor-widget elementor-widget-wpr-offcanvas\" data-id=\"d01a60e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"wpr-offcanvas.default\">\n\t\t\t\t\t\n\t\t<div class=\"wpr-offcanvas-container\" data-offcanvas-open=\"\">\n\t\t\t<button class=\"wpr-offcanvas-trigger\" aria-label=\"do you want us to call you?\" aria-expanded=\"false\" aria-controls=\"wpr-offcanvas-d01a60e\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span>do you want us to call you?<\/span>\n\t\t\t\t\t\t\t<\/button>\n\n\t\t\t<div class=\"wpr-offcanvas-wrap wpr-offcanvas-wrap-middle\">\n\t\t\t\t<div class=\"wpr-offcanvas-content wpr-offcanvas-content-middle\">\n\t\t\t\t\t<div class=\"wpr-offcanvas-header\">\n\t\t\t\t\t\t<span class=\"wpr-close-offcanvas\">\n\t\t\t\t\t\t\t<i class=\"fa fa-times\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<style>.elementor-7038 .elementor-element.elementor-element-e14c09f{--display:flex;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-7038 .elementor-element.elementor-element-7d79cc2{text-align:center;margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 1px;}.elementor-7038 .elementor-element.elementor-element-7d79cc2 .elementor-heading-title{font-family:\"ITC Garamoond\", Sans-serif;font-size:59px;font-weight:100;text-transform:uppercase;color:var( --e-global-color-b86405d );}@media(max-width:1024px){.elementor-7038 .elementor-element.elementor-element-7d79cc2 .elementor-heading-title{font-size:60px;}}@media(max-width:767px){.elementor-7038 .elementor-element.elementor-element-7d79cc2 .elementor-heading-title{font-size:39px;}.elementor-7038 .elementor-element.elementor-element-7d79cc2{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;}}<\/style>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7038\" class=\"elementor elementor-7038\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e14c09f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e14c09f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d79cc2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7d79cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Write us and we will call you back!<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2ec9e elementor-widget elementor-widget-shortcode\" data-id=\"1a2ec9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe\n    src=\"https:\/\/link.goupcrm.com\/widget\/form\/mYByyNbo17hL7Duz1b56\"\n    style=\"width:100%;height:100%;border:none;border-radius:4px\"\n    id=\"inline-mYByyNbo17hL7Duz1b56\" \n    data-layout=\"{'id':'INLINE'}\"\n    data-trigger-type=\"alwaysShow\"\n    data-trigger-value=\"\"\n    data-activation-type=\"alwaysActivated\"\n    data-activation-value=\"\"\n    data-deactivation-type=\"neverDeactivate\"\n    data-deactivation-value=\"\"\n    data-form-name=\"Solicitud de llamada\"\n    data-height=\"undefined\"\n    data-layout-iframe-id=\"inline-mYByyNbo17hL7Duz1b56\"\n    data-form-id=\"mYByyNbo17hL7Duz1b56\"\n    title=\"Call request\"\n        >\n<\/iframe>\n<script src=\"https:\/\/link.goupcrm.com\/js\/form_embed.js\"><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<span class=\"wpr-template-edit-btn\" data-permalink=\"https:\/\/www.geotelecom.es\/en\/?elementor_library=formulario-llamada\">Edit Template<\/span>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n        \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-714eb3c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"714eb3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f15da56 elementor-widget elementor-widget-shortcode\" data-id=\"f15da56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe src=\"https:\/\/api.leadconnectorhq.com\/widget\/form\/4LZFwU3P5pZlhDuSopE5\" style=\"width:100%;height:100%;border:none\" id=\"inline-4LZFwU3P5pZlhDuSopE5\" data-layout=\"{&apos;id&apos;:&apos;INLINE&apos;,&apos;minimizedTitle&apos;:&apos;&apos;,&apos;isLeftAligned&apos;:true,&apos;isRightAligned&apos;:false,&apos;allowMinimize&apos;:false}\" data-trigger-type=\"alwaysShow\" data-trigger-value=\"\" data-activation-type=\"alwaysActivated\" data-activation-value=\"\" data-deactivation-type=\"neverDeactivate\" data-deactivation-value=\"\" data-form-name=\"Web Principal\" data-height=\"600\" data-layout-iframe-id=\"inline-4LZFwU3P5pZlhDuSopE5\" data-form-id=\"4LZFwU3P5pZlhDuSopE5\" title=\"Main Web\"><\/iframe><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Web Analytics SERVICES \/ Web Analytics Grow your business with web analytics and measurement Web analytics is key to making your marketing strategy really work. It is not only about collecting data, but also about converting it into useful information that makes the growth of your ecommerce predictable and constant. At Geotelecom we go further: we combine technical auditing, strategic consulting and a customized measurement plan that transforms your metrics into actionable insights. We see data as a unified ecosystem. First we understand your business and your goals, and then we perform a complete diagnosis of your website using tools such as Google Analytics 4 and Google Tag Manager, so that every decision is based on real and reliable information. Contact us SERVICE \/ WEB ANALYTICS How do we work your web analytics? 01\/ Preliminary audit Before making any decision, we validate that your data is real and accurate. We perform a complete technical inspection of the state of your website, correcting errors, eliminating duplicities and debugging traffic, so that each metric becomes a reliable source of truth. 02\/ Web measurement We configure events and conversions with Google Tag Manager so that all your data is accurate and traceable. We centralize information in a single container, unifying the performance of your channels and ensuring that every metric is reliable. 03\/ Data analysis We make the most of GA4 to turn data into actionable insights. We analyze user behavior to detect friction points in the conversion funnel and discover growth opportunities, optimizing your investment in a smart and profitable way. 04\/ Reporting and tracking We monitor in real time the performance of your channels through automated dashboards. With Looker Studio we consolidate your KPIs in visual and strategic panels, facilitating a clear reading of the results and allowing you to make good decisions to improve your campaigns. From strategy to real impact We work with you so that every decision is backed by reliable data. We transform your metrics into concrete actions that provide measurable value in all your digital channels. Our goal is that your website correctly measures every action so you can make decisions based on real information that will make your business grow.  CONTACT US, LET'S TALK? schedule a meeting, do you want us to call you? write us and we'll call you! Edit Template<\/p>","protected":false},"author":1,"featured_media":6758,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9390","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anal\u00edtica web y medici\u00f3n avanzada - Geotelecom<\/title>\n<meta name=\"description\" content=\"Transforma los datos de tu web en decisiones efectivas. Auditor\u00eda, plan de medici\u00f3n y an\u00e1lisis avanzados para hacer crecer tu negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/web-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anal\u00edtica web y medici\u00f3n avanzada - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Transforma los datos de tu web en decisiones efectivas. Auditor\u00eda, plan de medici\u00f3n y an\u00e1lisis avanzados para hacer crecer tu negocio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/web-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T12:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web analytics and advanced measurement - Geotelecom","description":"Transform your web data into effective decisions. Audit, measurement plan and advanced analytics to grow your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.geotelecom.es\/en\/web-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Anal\u00edtica web y medici\u00f3n avanzada - Geotelecom","og_description":"Transforma los datos de tu web en decisiones efectivas. Auditor\u00eda, plan de medici\u00f3n y an\u00e1lisis avanzados para hacer crecer tu negocio.","og_url":"https:\/\/www.geotelecom.es\/en\/web-analytics\/","og_site_name":"Geotelecom","article_modified_time":"2026-04-09T12:11:26+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.geotelecom.es\/analitica-web\/","url":"https:\/\/www.geotelecom.es\/analitica-web\/","name":"Web analytics and advanced measurement - Geotelecom","isPartOf":{"@id":"https:\/\/www.geotelecom.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.geotelecom.es\/analitica-web\/#primaryimage"},"image":{"@id":"https:\/\/www.geotelecom.es\/analitica-web\/#primaryimage"},"thumbnailUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png","datePublished":"2026-04-09T11:21:16+00:00","dateModified":"2026-04-09T12:11:26+00:00","description":"Transform your web data into effective decisions. Audit, measurement plan and advanced analytics to grow your business.","breadcrumb":{"@id":"https:\/\/www.geotelecom.es\/analitica-web\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.geotelecom.es\/analitica-web\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.geotelecom.es\/analitica-web\/#primaryimage","url":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png","contentUrl":"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/03\/logotipo-geotelecom-negro-verde.png","width":512,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/www.geotelecom.es\/analitica-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.geotelecom.es\/"},{"@type":"ListItem","position":2,"name":"Anal\u00edtica y medici\u00f3n web"}]},{"@type":"WebSite","@id":"https:\/\/www.geotelecom.es\/#website","url":"https:\/\/www.geotelecom.es\/","name":"Geotelecom","description":"Digital Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.geotelecom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/9390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/comments?post=9390"}],"version-history":[{"count":14,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/9390\/revisions"}],"predecessor-version":[{"id":9417,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/pages\/9390\/revisions\/9417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media\/6758"}],"wp:attachment":[{"href":"https:\/\/www.geotelecom.es\/en\/wp-json\/wp\/v2\/media?parent=9390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}