{"id":9475,"date":"2026-04-21T10:06:03","date_gmt":"2026-04-21T10:06:03","guid":{"rendered":"https:\/\/www.geotelecom.es\/?page_id=9475"},"modified":"2026-04-21T14:19:03","modified_gmt":"2026-04-21T14:19:03","slug":"vertical-swimming-pool","status":"publish","type":"page","link":"https:\/\/www.geotelecom.es\/en\/casos-de-exito\/vertical-de-piscinas\/","title":{"rendered":"Vertical swimming pool"},"content":{"rendered":"
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Case Study
Vertical swimming pool<\/span><\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How we help grow a swimming pool ecommerce with Google Ads\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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At Geotelecom we have been helping digital businesses to grow for more than 10 years with online advertising strategies<\/a>. In this case we work with a ecommerce of the swimming pool sector<\/strong>, The market is large but very marked by seasonality.<\/p>

This implies that demand is not constant throughout the year, and this is where a well-adapted strategy makes a difference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A highly seasonal sector\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The swimming pool sector in Spain is one of the most relevant in Europe, with more than 1.3 million pools in use.<\/strong>. However, beyond the size of the market, what is really important is how demand evolves.<\/p>

Interest grows strongly in the months leading up to summer, while in winter the user is still present, but in a more informative phase. This is why ecommerce companies in the sector need a flexible strategy to maintain stable results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The challenge of the project<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The ecommerce objective was clear: to grow online sales steadily without losing profitability.<\/p>

To achieve this, we work Google Ads as the main channel for attracting new customers<\/strong>, The strategy is adapted at all times to user behavior and the seasonality of the business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Project KPIs
in Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t1.000.000 \u20ac\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tManaged investment\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t9-10\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAverage yield (ROAS)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t0,49 \u20ac\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAverage cost per click\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t28,86 \u20ac\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tCost per conversion\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t1,24%\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tConversion rate\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t300 \u20ac\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAverage ticket\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Results obtained in 2025\n<\/h2>\t\t\t\t<\/div>\n\t\t
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Advertising investment<\/p>\t\t\t

\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Sales<\/p>\t\t\t

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Total value generated<\/p>\t\t\t

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Reduction of cost per sale<\/p>\t\t\t

\n\t\t\t\t-<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Global invoicing<\/p>\t\t\t

\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The strategy behind growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The key point of this project was not to do \u201cmore campaigning\u201d, but rather to adapting the strategy to each time of the year<\/strong>. In this type of business, it does not make sense to maintain the same advertising structure throughout the year because purchase intent is constantly changing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Pre-season preparation (upper funnel)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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In the off-peak months, the main objective is not to sell immediately, but rather to preparing the ground<\/strong>.<\/p>

In this phase we work on generating brand visibility and user acquisition<\/strong> who are beginning to take an interest in the sector. It is a key moment because many customers start to get information before making a purchase decision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Capture of purchase intent (mid funnel)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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As the high season approaches, users start actively searching<\/strong> products related to swimming pools, accessories or air conditioning.<\/p>

Here the strategy focuses on to capture that direct purchase intent<\/strong>, prioritizing the categories with the highest profitability potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Optimization in high season (mid-low funnel)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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During peak demand months, the objective changes completely: the aim is to making the most of every sales opportunity<\/strong>.<\/p>

In this phase, the work consists of optimize the visibility of the most important products<\/strong>, The company's investment in the market, adjust investment in real time and prioritize those categories with the best performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Retrieval of interested users (low funnel)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A key aspect of the project was the remarketing work.<\/strong> Many users do not buy on the first visit, so it is essential to re-engage them once they have shown interest.<\/p>

This allows recover sales that would otherwise have been lost<\/strong> and improve the overall return on investment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\r\n \r\n <\/iframe>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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360\u00ba approach to growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Google Ads has been the main axis of the strategy, but the growth of an ecommerce does not depend on a single channel. In the current context, a omnichannel vision<\/strong> that combines SEO, social media and loyalty strategies is key to building a solid and sustainable business over time.<\/p>

In this project, the results reflect the impact of a well-executed strategy<\/strong>The company has achieved +209% growth in conversion value, an ROAS between 9 and 10 and an increase of 69% in overall ecommerce turnover in just one year. All this supported by a very precise investment management and a constant adaptation to the seasonality of the sector.<\/p>

In Geotelecom we help ecommerce to transform their advertising investment in real and profitable growth<\/strong>. In 2026, we consolidated our position as one of the world's leading SEM agencies of reference in Spain<\/a>.<\/p>

The combination of full funnel strategies with flexible, demand-driven budget management has made us a strategic partner for swimming pool businesses<\/strong> in Spain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success story Vertical de piscinas How we helped a swimming pool ecommerce to grow with Google Ads At Geotelecom we have been helping digital businesses to grow with online advertising strategies for more than 10 years. In this case we work with an ecommerce of the swimming pools sector, a large market but very marked by seasonality. This means that demand is not constant throughout the year, and that is where a well-adapted strategy makes the difference. A sector with a lot of seasonality The swimming pool sector in Spain is one of the most relevant in Europe, with more than 1.3 million pools in use. However, beyond the size of the market, what is really important is how demand evolves. Interest grows strongly in the months leading up to the summer, while in winter the user is still present, but in a more informative phase. This is why ecommerce in the sector needs a flexible strategy to maintain stable results. The challenge of the project The objective of the ecommerce was clear: to grow online sales in a sustained way without losing profitability. To achieve this, we worked with Google Ads as the main acquisition channel, adapting the strategy at all times to user behavior and the seasonality of the business. KPIs of the Google Ads project 1.000.000 \u20ac Investment managed 9-10 Average return on investment (ROAS) 0.49 \u20ac Average cost per click 28.86 \u20ac Cost per conversion 1.24% Conversion rate 300 \u20ac Average ticket Results obtained in 2025 Advertising investment + 0 % Sales + 0 % Total value generated + 0 % Reduction in cost per sale - 0 % Overall turnover + 0 % The strategy behind the growth The key point of this project was not to run \u201cmore campaigns\u201d, but to adapt the strategy to each moment of the year. In this type of business, it does not make sense to maintain the same advertising structure throughout the year because the purchase intention is constantly changing. Preparation before the season (upper funnel) In the months of lower demand, the main objective is not to sell immediately, but to prepare the ground. In this phase we work on generating brand visibility and attracting users who are beginning to take an interest in the sector. It is a key moment because many customers begin to get information before making a purchase decision. Capture of purchase intent (mid funnel) As the high season approaches, users begin to actively search for products related to swimming pools, accessories or air conditioning. Here the strategy focuses on capturing this direct purchase intent, prioritizing the categories with the highest potential for profitability. Optimization in high season (mid-low funnel) During the months of high demand, the objective changes completely: the aim is to make the most of every sales opportunity. In this phase, the work consists of optimizing the visibility of the most important products, adjusting investment in real time and prioritizing the categories with the best performance. A key aspect of the project was the remarketing work. Many users do not buy on the first visit, so it is essential to re-engage them when they have already shown interest. This allows you to recover sales that would otherwise have been lost and improve your overall return on investment. 360\u00ba approach to growth Google Ads has been the main focus of the strategy, but the growth of an ecommerce does not depend on a single channel. In the current context, an omnichannel vision that combines SEO, social media and loyalty strategies is key to building a solid and sustainable business over time. In this project, the results reflect the impact of a well-executed strategy: a +209% growth in conversion value, an ROAS between 9 and 10 and a 69% increase in overall ecommerce turnover in just one year. All this supported by a very precise management of the investment and a constant adaptation to the seasonality of the sector. In Geotelecom we help ecommerce to transform their advertising investment into real and profitable growth. In 2026 we consolidated our position as one of the SEM agencies of reference in Spain. The combination of full funnel strategies with flexible budget management according to demand has made us a strategic partner for businesses in the swimming pool sector in Spain.<\/p>","protected":false},"author":1,"featured_media":6758,"parent":2714,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9475","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nVertical de Piscinas: caso de \u00e9xito Google Ads - Geotelecom<\/title>\n<meta name=\"description\" content=\"Te contamos c\u00f3mo ayudamos a un ecommerce de piscinas a mejorar resultados con Google Ads, optimizando la estrategia seg\u00fan la estacionalidad del negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/success-stories\/vertical-swimming-pool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vertical de Piscinas: caso de \u00e9xito Google Ads - 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