{"id":10075,"date":"2026-07-27T13:21:49","date_gmt":"2026-07-27T11:21:49","guid":{"rendered":"https:\/\/www.geotelecom.es\/?p=10075"},"modified":"2026-07-28T11:38:13","modified_gmt":"2026-07-28T09:38:13","slug":"advertising-on-chatgpt","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-chatgpt\/","title":{"rendered":"Advertising on ChatGPT: How It Works and How to Get Started"},"content":{"rendered":"<p class=\"wp-block-paragraph\">With the integration of <strong>ads on ChatGPT<\/strong> and other AI assistants, brands are no longer just competing for <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/my-website-does-not-appear-in-google\/\">appear on the first page of Google<\/a>. Now, having a spot among the recommended replies in these conversations has also become very important.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of these tools are still in the early stages of developing their own advertising platforms, and we are already exploring this <strong>OpenAI pilot program<\/strong>, available in eight territories (following its initial launch in the United States in February 2026). According to the platform itself, the rollout in each of these territories will be gradual, and for now, only certain advertisers will have access to this \u201cbeta.\u201d.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-chatgpt\/#%C2%BFEn_que_territorios_esta_disponible_por_ahora\" >In which regions is it currently available?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-chatgpt\/#%C2%BFComo_son_los_anuncios_y_donde_se_muestran\" >What do the ads look like, and where are they displayed?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-chatgpt\/#%C2%BFQue_oportunidades_ofrece\" >What opportunities does it offer?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-chatgpt\/#%C2%BFComo_puedo_empezar_a_anunciarme_en_ChatGPT\" >How can I start advertising on ChatGPT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-chatgpt\/#%C2%BFComo_se_trabajan_los_anuncios_en_ChatGPT\" >How do ads work in ChatGPT?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-chatgpt\/#Configuracion_inicial\" >Initial Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-chatgpt\/#Medicion_y_seguimiento_de_resultados\" >Measuring and Tracking Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-chatgpt\/#Creacion_de_campanas\" >Creating Campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-chatgpt\/#%C2%BFQue_recomendamos_desde_Geotelecom\" >What do we recommend at Geotelecom?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFEn_que_territorios_esta_disponible_por_ahora\"><\/span>In which regions is it currently available?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For now, the rollout covers the following areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>United States<\/li>\n\n\n\n<li>Canada<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>New Zealand<\/li>\n\n\n\n<li>United Kingdom<\/li>\n\n\n\n<li>Mexico<\/li>\n\n\n\n<li>Brazil<\/li>\n\n\n\n<li>Japan<\/li>\n\n\n\n<li>South Korea<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_son_los_anuncios_y_donde_se_muestran\"><\/span>What do the ads look like, and where are they displayed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The ads are displayed as sponsored search results. <\/strong>They appear labeled as such and are placed below the assistant\u2019s response, clearly distinguished from the AI-generated content. According to OpenAI, this advertising content will not influence the model\u2019s responses, since they are generated independently of the ads displayed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_oportunidades_ofrece\"><\/span>What opportunities does it offer?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This advertising content presents a clear opportunity to <strong>reach users who are more likely to make a purchase<\/strong> (those who have already expressed a specific need or interest during a conversation). In addition, it becomes another acquisition channel that can be used to complement a <a href=\"https:\/\/www.geotelecom.es\/en\/digital-advertising\/\">360 advertising strategy<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedo_empezar_a_anunciarme_en_ChatGPT\"><\/span>How can I start advertising on ChatGPT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For now, OpenAI does not have an open, established platform like Google or <a href=\"https:\/\/www.geotelecom.es\/en\/social-ads\/\">Meta Ads<\/a>, but it does<strong> has developed its own Ads Manager<\/strong>, a tool for managing these advertising campaigns that, for now, is available only to a small group of advertisers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although registration for this Ads Manager is still limited, <strong>At Geotelecom, we can help you apply to join the advertiser program<\/strong> from OpenAI, as well as advising you so that your company is ready when access is expanded.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_se_trabajan_los_anuncios_en_ChatGPT\"><\/span>How do ads work in ChatGPT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Configuracion_inicial\"><\/span>Initial Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first step is the initial account setup, which requires <strong>include the company's name and logo, as well as tax and billing information<\/strong>. When setting up your payment profile, the only payment method currently available is a credit card.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Medicion_y_seguimiento_de_resultados\"><\/span>Measuring and Tracking Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once these initial settings have been configured, and now that you have access to the platform itself, <strong>It is a priority to configure the data source and conversion events<\/strong>. To do this, a pixel will be installed\u2014a very simple process for those familiar with its implementation on other platforms such as Google or Meta Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"288\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/anuncio-chat-1-1024x288.png\" alt=\"\" class=\"wp-image-10093\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/anuncio-chat-1-1024x288.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/anuncio-chat-1-300x84.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/anuncio-chat-1-768x216.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/anuncio-chat-1-1536x431.png 1536w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/anuncio-chat-1-18x5.png 18w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/anuncio-chat-1.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With regard to conversion events, <strong>The platform itself provides you with several default events, and it also gives you the option to create a \u201ccustom event\u201d<\/strong>. The conversion window is set to 30 days by default, and changes are not allowed at this time:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-1-1024x513.jpg\" alt=\"\" class=\"wp-image-10095\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-1-1024x513.jpg 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-1-300x150.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-1-768x384.jpg 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-1-1536x769.jpg 1536w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-1-18x9.jpg 18w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"872\" height=\"1024\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-10.png\" alt=\"\" class=\"wp-image-10084\" style=\"aspect-ratio:0.8515734149424523;width:501px;height:auto\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-10.png 872w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-10-255x300.png 255w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-10-768x902.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-10-10x12.png 10w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once each event has been created, <strong>The generated code must be configured via the Pixel or the Conversions API.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creacion_de_campanas\"><\/span>Creating Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With measurement properly implemented, we move on to creating campaigns. It is essential to understand the <strong>There are two types of campaigns available at this time:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standard Campaigns<\/strong>: Promotion of a specific product, service, or landing page. Ads consist of a headline, a description, and a destination URL. This is the recommended option for customer acquisition, traffic generation, and brand awareness.<\/li>\n\n\n\n<li><strong>Catalog Campaigns<\/strong>: Designed for e-commerce, they allow you to connect a data feed from which OpenAI automatically selects and displays the most relevant items. To do this, it relies on the context of the conversation and the user's intent.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once the groundwork for the campaign types has been laid, the process for creating them is as follows:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-9-1024x262.png\" alt=\"\" class=\"wp-image-10087\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-9-1024x262.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-9-300x77.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-9-768x197.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-9-1536x393.png 1536w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-9-18x5.png 18w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-9.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The first step is to fill in the basic settings for it<\/strong>: name, type, objective (currently only \u201cclicks\u201d and \u201creach\u201d are available; we\u2019re waiting for \u201cconversions\u201d to be unlocked), and locations (to include and exclude).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-8-1024x431.png\" alt=\"\" class=\"wp-image-10096\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-8-1024x431.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-8-300x126.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-8-768x323.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-8-1536x647.png 1536w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-8-18x8.png 18w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-8.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, <strong>hearings may be included<\/strong> (created from our own databases), along with the daily or total budget and the conversion events relevant to each case. You also have the option to set a start date and end date if necessary.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-7-1024x684.png\" alt=\"\" class=\"wp-image-10088\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-7-1024x684.png 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-7-300x200.png 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-7-768x513.png 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-7-1536x1026.png 1536w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-7-18x12.png 18w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/unnamed-7.png 1898w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once this initial configuration has been set up, the <strong>Ad group-level settings<\/strong> These will be the ad's name, the maximum bid CPC (recommended between 3 and 5$ for the U.S., according to data provided by OpenAI, although there is significant variation between accounts), the destination URL, and the context.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-2-1024x538.jpg\" alt=\"\" class=\"wp-image-10097\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-2-1024x538.jpg 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-2-300x158.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-2-768x404.jpg 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-2-1536x807.jpg 1536w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-2-18x9.jpg 18w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-2.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This context represents the main difference from the approach used in Google Ads campaigns<\/strong>, since ChatGPT doesn't currently offer the option to work with keywords as such. Instead, you must select the context and topics you want the ads to relate to.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on that configuration, <strong>OpenAI analyzes the content of each conversation and the user's intent to determine whether the ad is relevant and should be displayed.<\/strong> In this way, segmentation is no longer dependent on a specific query but is based on the conversational context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Moving on to the ad section<\/strong>, after defining its name, you simply need to provide the destination URL, a single title, and a single description (50 and 100 characters, respectively), along with an image.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-1024x627.jpg\" alt=\"\" class=\"wp-image-10090\" srcset=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-1024x627.jpg 1024w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-300x184.jpg 300w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-768x470.jpg 768w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-1536x941.jpg 1536w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio-18x12.jpg 18w, https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/07\/ejemplo-anuncio.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once you've filled in all these fields, the final step is to review the campaign you've created.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_recomendamos_desde_Geotelecom\"><\/span>What do we recommend at Geotelecom?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although the <strong>Advertising on ChatGPT<\/strong> Although it is still in the pilot phase, our recommendation is to closely monitor its development, adapt your content strategy to the conversational search environment as much as possible, and assess whether this new channel can complement your existing campaigns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to explore the possibilities of <strong>ChatGPT Ads<\/strong> o <strong>apply for access to OpenAI's advertiser program<\/strong>, from <a href=\"https:\/\/www.geotelecom.es\/en\/\">Geotelecom<\/a> We can help you define the best strategy and guide you through the entire process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>With the integration of ads into ChatGPT and other AI assistants, brands are no longer just competing to appear on the first page of Google. Now, securing a spot among the recommended responses in these conversations has also become very important.\u00a0 Many of these tools are still in the early stages of developing their own advertising platforms, and we\u2019re already exploring this pilot program from OpenAI, which is available in eight regions (following its initial launch in the United States in February 2026). According to the platform itself, the rollout in each of these territories will be gradual, and for now, only certain advertisers will have access to this \u201cbeta.\u201d In which regions is it available right now? For now, the rollout covers these regions: What do the ads look like, and where are they displayed? The ads appear as sponsored search results. They are labeled as such and appear below the assistant\u2019s response, clearly distinguished from the AI-generated content. According to OpenAI, this advertising content will not influence the model\u2019s responses, as these are generated independently of the ads displayed. What opportunities does this offer? This advertising content presents a clear opportunity to reach users with a higher purchase intent (those who have already expressed a specific need or interest through a conversation). Additionally, it serves as another acquisition channel to complement a 360-degree advertising strategy. How can I start advertising on ChatGPT? For now, OpenAI does not have an open, established platform like Google or Meta Ads, but it has developed its own Ads Manager\u2014a tool for managing these advertising campaigns\u2014to which, for the time being, only a small group of advertisers has access. Although registration for this Ads Manager remains limited, at Geotelecom we can help you apply to join OpenAI\u2019s advertiser program and advise you so that your company is ready when access is expanded. How Do Ads Work on ChatGPT? Initial Setup The first step is the initial account setup, which requires you to provide your company\u2019s name and logo, as well as tax and billing information. When creating the payment profile, the only method currently available is a credit card. Measurement and Tracking of Results Once these initial aspects are configured, and you have access to the platform itself, it\u2019s essential to set up the data source and conversion events. To do this, you\u2019ll install a pixel\u2014a very simple process for those familiar with implementing it on other platforms like Google or Meta Ads. Regarding conversion events, the platform itself provides several base events, as well as the option to create a \u201ccustom event.\u201d The conversion window is set by default to 30 days, and modifications are not currently allowed:  Once each event has been created, the generated code must be configured via the Pixel or the Conversions API. Creating Campaigns With tracking properly implemented, we move on to creating campaigns. It\u2019s essential to understand the two types of campaigns currently available:  Once you\u2019ve established the basics of campaign types, the process for creating them is as follows: The first step is to fill out the basic campaign settings: name, type, objective (currently only \u201cclicks\u201d and \u201creach\u201d are available, pending the release of \u201cconversions\u201d), and placements (to include and exclude). In addition, you can include audiences (created from your own databases), along with the daily or total budget and the conversion events relevant to each campaign. You also have the option to set a start date and end date if necessary. Once this initial setup is complete, the adjustments at the ad group level will include the ad group name, the maximum CPC bid (recommended between 3 and 5$ for the U.S. according to data provided by OpenAI, though with significant variation across accounts), the destination URL, and the context. This context represents the main difference from the approach used for ads in Google Ads, since ChatGPT currently does not offer the option to work with keywords as such. Instead, you must select the context and topics to which you want the ads to relate.\u00a0 Based on these settings, OpenAI analyzes the content of each conversation and the user\u2019s intent to determine whether the ad is relevant and should be displayed. In this way, targeting no longer depends on a specific search query but is based on the conversational context. Moving on to the ad level, after defining the ad\u2019s name, you simply need to provide the destination URL, a single headline, and a single description (50 and 100 characters maximum, respectively), along with an image. Once all these fields are filled out, the final step is to review the campaign you\u2019ve created. What do we recommend at Geotelecom? Although advertising on ChatGPT is still in a pilot phase, our recommendation is to closely monitor its evolution, adapt your content strategy to the conversational search environment as much as possible, and assess whether this new channel can complement your existing campaigns.\u00a0 If you\u2019d like to explore the possibilities of ChatGPT Ads or request access to OpenAI\u2019s advertiser program, we at Geotelecom can help you define the most appropriate strategy and guide you through the entire process.<\/p>","protected":false},"author":4,"featured_media":10083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-10075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad en ChatGPT: c\u00f3mo funciona y c\u00f3mo empezar - Geotelecom<\/title>\n<meta name=\"description\" content=\"OpenAI ya permite crear anuncios en ChatGPT. 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