{"id":10224,"date":"2026-08-27T12:01:32","date_gmt":"2026-08-27T10:01:32","guid":{"rendered":"https:\/\/www.geotelecom.es\/?p=10224"},"modified":"2026-08-27T12:01:36","modified_gmt":"2026-08-27T10:01:36","slug":"social-listening-platforms","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/plataformas-social-listening\/","title":{"rendered":"5 Social Listening Platforms You'll Be Glad You Know About"},"content":{"rendered":"<p class=\"wp-block-paragraph\">At a time when influencers and brands are being called out left and right, we\u2019re not far off the mark when we say that <strong>Social Listening on Social Media<\/strong> Or, as it's also called, social listening is more important than we think.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Numerous <strong>Influencers are losing followers and partnerships<\/strong> with brands simply because they are unaware of the real lives led by their users and the rest of us mere mortals. Living detached from that reality has ultimately created a barrier between them and their followers, and that is now taking its toll (a phenomenon that, moreover, coincides with <a href=\"https:\/\/www.geotelecom.es\/en\/blog\/new-regulation-influencers-law-spain\/\">The Changes Brought About by the New Regulations on Influencers in Spain<\/a>).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How could they have avoided this situation? By listening to and observing their audience. And this is where <strong>We recommend social listening<\/strong> not just influencers, but also any brand or profile that manages its social media.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents of the entry<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a09353;color:#a09353\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a09353;color:#a09353\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/plataformas-social-listening\/#%C2%BFQue_es_el_social_listening\" >What is social listening?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/plataformas-social-listening\/#%C2%BFQue_plataformas_de_social_listening_existen\" >What social listening platforms are available?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/plataformas-social-listening\/#Brandwatch\" >Brandwatch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/plataformas-social-listening\/#Lumen_by_Talkwalker\" >Lumen by Talkwalker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/plataformas-social-listening\/#Meltwater\" >Meltwater<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/plataformas-social-listening\/#Brand24\" >Brand24<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/plataformas-social-listening\/#Mention_by_Agorapulse\" >Mention by Agorapulse<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/plataformas-social-listening\/#Bonus_track_dos_alternativas_gratuitas\" >Bonus track: two free alternatives<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_social_listening\"><\/span>What is social listening?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is the <strong>a process by which we search for and analyze what is being said online about a brand, a product, or a topic<\/strong>, that is, what conversations are taking place regarding a specific topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is <strong>understand why those conversations are taking place,<\/strong> what feelings they evoke and whether the tone is positive or negative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping close track of these conversations allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anticipating a Reputational Crisis<\/strong> before they become a bigger problem.<\/li>\n\n\n\n<li><strong>Analyze the Competition<\/strong> and identify what's working in their strategy.<\/li>\n\n\n\n<li><strong>Assess the impact<\/strong> for a launch, a campaign, or an event.<\/li>\n\n\n\n<li><strong>Get to Know Your Audience Better<\/strong> to provide you with a message that truly resonates with you.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_plataformas_de_social_listening_existen\"><\/span>What social listening platforms are available?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are numerous tools that can help you with social listening for your brand. Here, we've compiled a list of the best-known and most-recommended ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brandwatch\"><\/span>Brandwatch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.brandwatch.com\/es\/\">Brandwatch<\/a> It is the recommended option for large companies, since it allows <strong>handle large volumes of mentions<\/strong>. Its services include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consumer Intelligence<\/strong>, which helps you gain a deeper understanding of your audience<\/li>\n\n\n\n<li><strong>Social Media Management<\/strong>, to develop a social media strategy<\/li>\n\n\n\n<li><strong>Influencer marketing<\/strong>, to discover, manage, and analyze influencer campaigns.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To find out their prices, you need to request a demo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lumen_by_Talkwalker\"><\/span>Lumen by Talkwalker<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to Brandwatch, but <strong>specialized by industry and with strong capabilities in brand and reputation analysis<\/strong>. <a href=\"https:\/\/www.talkwalker.com\/es\">Lumen by Talkwalker<\/a> It also stands out for detecting conversations beyond conventional social media platforms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This tool is <strong>integrated with Hootsuite<\/strong>, the platform originally designed for scheduling social media content, which has become a much more comprehensive solution thanks to these types of integrations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meltwater\"><\/span>Meltwater<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.meltwater.com\/en\">Meltwater<\/a>, in addition to providing data about your brand, <strong>It helps you identify emerging trends and conversations related to other topics<\/strong>. It has incorporated artificial intelligence into its platform to improve the accuracy of its results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand24\"><\/span>Brand24<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most affordable option, with a free trial available. <a href=\"https:\/\/brand24.com\/\">Brand24<\/a> It's a good option for small brands: it offers <strong>monitoring of mentions, sentiment, reach, and influencers<\/strong>. Its main limitation is that it does not allow for benchmarking against the competition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mention_by_Agorapulse\"><\/span>Mention by Agorapulse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Focused primarily on <strong>track mentions of a brand, product, competitor, or keyword<\/strong>. <a href=\"https:\/\/mention.com\/en\/\">Mention by Agorapulse<\/a> It doesn't offer as in-depth an analysis as the previous ones, but it is more accessible and easier to use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_track_dos_alternativas_gratuitas\"><\/span>Bonus track: two free alternatives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If none of these tools appeal to you because of the price or because you find all this information overwhelming, there are two options that don't cost a thing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search for that brand, product, or topic using the site's internal search engine<\/strong> on each social media platform and simply listen and see what people are talking about.<\/li>\n\n\n\n<li><strong>Read the comments and messages that users send you<\/strong>. They won't always be right\u2014there's also baseless hate out there\u2014but, especially when it comes to brands, they can provide a lot of valuable information.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Social listening isn't just another tool\u2014it's <strong>the foundation for making content and branding decisions based on real data<\/strong>, rather than assumptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, social listening is nothing more than <strong>a way to avoid surprises<\/strong>: Listen before the conversation forces you to react. That's exactly the kind of work we do at <a href=\"https:\/\/www.geotelecom.es\/en\/\">Geotelecom<\/a> from our <a href=\"https:\/\/www.geotelecom.es\/en\/community-manager\/\">social network management<\/a>: Stay vigilant so the brand doesn't always fall behind.<\/p>","protected":false},"excerpt":{"rendered":"<p>At a time when influencers and brands are being called out left and right, we\u2019re not wrong in saying that social listening\u2014or \u201csocial listening,\u201d as it\u2019s also known\u2014is more important than we realize. Many influencers are losing followers and brand partnerships simply because they\u2019re unaware of the real-life experiences of their users and the rest of us. Living detached from that reality has ultimately created a barrier between them and their followers\u2014a barrier that is now taking its toll (a phenomenon that also coincides with the changes brought about by the new regulations governing influencers in Spain). How could they have avoided this situation? By listening to and observing their audience. And this is where we recommend social listening\u2014not just to influencers, but also to any brand or profile that manages its social media. What is social listening? It\u2019s the process by which we search for and analyze what\u2019s being said online about a brand, a product, or a topic\u2014in other words, what conversations are taking place regarding a specific subject. The goal is to understand why those conversations are happening, what feelings they evoke, and whether the tone is positive or negative. Effectively monitoring these conversations allows you to: What social listening platforms are available? There are numerous tools that can help you with social listening for your brand. Here we\u2019ve compiled the best-known and most recommended ones. Brandwatch Brandwatch is the recommended option for large companies, as it can handle high volumes of mentions. Its key services include: To find out pricing, you\u2019ll need to request a demo. Lumen by Talkwalker Similar to Brandwatch, but specialized by industry and with robust brand and reputation analysis capabilities. Lumen by Talkwalker also stands out for detecting conversations beyond conventional social media platforms.\u00a0 This tool is integrated with Hootsuite, the platform originally designed for scheduling social media content that has become a much more comprehensive solution thanks to these types of integrations. Meltwater In addition to reporting data about your brand, Meltwater helps you identify trends and emerging conversations around other topics. It has incorporated artificial intelligence into its platform to improve the accuracy of its results. Brand24 The most affordable option, with a free trial available. Brand24 is a good alternative for small brands: it offers monitoring of mentions, sentiment, reach, and influencers. Its main limitation is that it doesn\u2019t allow you to benchmark against competitors. Mention by Agorapulse Primarily designed to track mentions of a brand, product, competitor, or keyword. Mention by Agorapulse doesn\u2019t offer analytics as in-depth as the previous tools, but it\u2019s more accessible and easier to use. Bonus track: two free alternatives If none of these tools appeal to you due to price or because you find the sheer volume of information overwhelming, there are two options that cost nothing: Social listening isn\u2019t just another tool\u2014it\u2019s the foundation for making content and brand decisions based on real data, rather than assumptions. Ultimately, social listening is simply a way to avoid surprises: listening before the conversation forces you to react. It\u2019s exactly the kind of work we do at Geotelecom through our social media management: staying vigilant so the brand isn\u2019t always one step behind.<\/p>","protected":false},"author":9,"featured_media":10225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-10224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 plataformas de Social Listening para tu marca - Geotelecom<\/title>\n<meta name=\"description\" content=\"Descubre las mejores herramientas de social listening (Brandwatch, Meltwater, Brand24...) para escuchar lo que se dice de tu marca y evitar crisis de reputaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geotelecom.es\/en\/blog\/social-listening-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 plataformas de Social Listening para tu marca - Geotelecom\" \/>\n<meta property=\"og:description\" content=\"Descubre las mejores herramientas de social listening (Brandwatch, Meltwater, Brand24...) para escuchar lo que se dice de tu marca y evitar crisis de reputaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geotelecom.es\/en\/blog\/social-listening-platforms\/\" \/>\n<meta property=\"og:site_name\" content=\"Geotelecom\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-27T10:01:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T10:01:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geotelecom.es\/wp-content\/uploads\/2026\/08\/multitud-personas.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Saioa Palomo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saioa Palomo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Social Listening Platforms for Your Brand - 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