{"id":10328,"date":"2026-09-07T12:31:51","date_gmt":"2026-09-07T10:31:51","guid":{"rendered":"https:\/\/www.geotelecom.es\/?p=10328"},"modified":"2026-09-07T14:11:55","modified_gmt":"2026-09-07T12:11:55","slug":"advertising-on-marketplaces-to-boost-sales","status":"publish","type":"post","link":"https:\/\/www.geotelecom.es\/en\/blog\/publicidad-en-marketplaces-impulsar-ventas\/","title":{"rendered":"How Advertising on Marketplaces Can Boost Your Sales"},"content":{"rendered":"

When we talk about advertising on marketplaces, it\u2019s impossible not to think of Amazon. Sponsored Products, Sponsored Brands, display campaigns\u2026 all of this is part of Amazon Ads<\/a>, the advertising ecosystem that Amazon has been building for years and that has changed the way brands compete for visibility<\/strong> within its platform.<\/p>\n\n\n\n

But it's no longer just about Amazon. Leroy Merlin, Brico Dep\u00f4t, MediaMarkt, Carrefour, ManoMano, Miravia, or AliExpress<\/strong> They also have their own solutions for promoting products and gaining visibility over competitors, so the landscape for brands and sellers is becoming increasingly attractive: not only can we establish a presence on new sales channels, but we can also use advertising to reach consumers right when they\u2019re deciding what to buy.<\/p>\n\n\n\n

And that is where the true value of these platforms lies: retailers and marketplaces have something that few advertising channels can offer, users who are showing clear signs of intent to purchase<\/strong>. <\/p>\n\n\n\n

Someone looking for TVs at MediaMarkt, tools at ManoMano, or bathroom furniture at Leroy Merlin is clearly indicating what they're interested in at that very moment. This is what we call Retail Media: Leveraging Your Own Spaces, Audiences, and Data<\/strong> retailers' efforts to connect brands with consumers within (and, increasingly, outside of) the shopping environment.<\/p>\n\n\n\n

In fact, the data confirms the significance of this model in Spain: according to the study presented by The New Retail<\/a>, Investment in Retail Media reached 873 million euros in 2024, with year-over-year growth of 17.61% in Q3<\/strong>, and projections indicate that it will exceed 1.28 billion in 2026, at an annual growth rate of approximately 22%. This is no minor trend; it is already one of the fastest-growing segments of advertising spending in the country.<\/p>\n\n\n\n

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